March 2, there are media reports that the 360 cell phone and hammer technology is negotiating a merger, has not yet reached a final transaction.
'We did not receive the relevant information.' 360 mobile phone related to the "International Finance" reporter said.
In the evening, CEO Hamong Hao of the Hammer Technology Group microblogged "Do not Guess It" and stressed: 'We are fine now and are better than the best time in history.'
However, in 2017, when the total shipments of smartphones in China will decline, what are the days of mobile phone technology and hammer technology in 2018?
Need to Baotuan self help?
Although 360 mobile phones and hammer technology have a certain reputation, but only from the sales point of view, the two mobile phone brands in China's smart phone market performance is not good.
In the highly competitive mobile phone market in 2017, 360 handsets shipped 5 million units a year, unchanged from 2016. 360 mobile phone president Li Kaixin said in an interview that next year, 360 handsets will achieve 30% -50% performance growth; the target delivery over the next few years over 10 million, becoming a company with annual revenue of 10 billion yuan.
Hammer technology did not release 2017 sales, but in the first half of 2017, Luo Yonghao said in an interview, the target sales in 2017 to reach 4 million to 6 million units, if the target is completed in 2017, to be 10 million by 2018 Sales.
Industry analyst Liu Buchen said 360 handsets and hammer technology belong to the marginalized sub-brand, if not self-help, Baotuan heating may be a way, but the effective is not easy to say.He said that the hammer cell phone sales in 2017 than 2016 The year has increased but still not out of danger.
It is worth mentioning that in August 2017, Hammer Technology announced that it will receive a 1 billion yuan investment led by the Chengdu Municipal Government, of which 600 million yuan will be contributed by the Chengdu Municipal Government. Meanwhile, due to the heat of the Nut Pro and Nut Pro2 products Pin, hammer technology boarded the CCTV "consumer advocates" released in 2017 mobile phone sales growth list, ranked sixth.
Smartphone into the oligarchy
2017 360 and Hammer Technology have released several new models, of which 360 have N6 Pro, N6, N6 Lite, the main cost performance; hammer technology in addition to the introduction of the Nuts Pro, Pro2, also released Cheong breathing intelligent air purifier , Chebi breathable smog masks and breathing car air conditioning filter three products.
Earlier this year, Luo Yonghao is letting go, May 15 in the nest development conference, will be released 'change the next 8 years to 10 years' of products.
However, the current status of the smart phone market is not optimistic about the 360 cell phones and hammers.
According to Canalys, a market analyst firm, smart phone shipments in China were 459 million units in 2017, representing a 4% decrease in sales in 2016, not only for China but also for the first time in 2017, for smartphone shipments worldwide.
In addition, China's smart phone market has begun to enter the oligarchy era with almost a few market share of the mobile phone market. According to Kantar Worldpanel, a third-party research institute, Huawei, Xiaomi, Apple, Vivo and Oppo occupy China Smart as of the end of October 2017 91% share of mobile phone market.
Several mobile phone industry analysts said the mobile phone market will be more competitive in 2018. In the face of tens of millions or even hundreds of millions of handset shipments handset manufacturers, 360 mobile phones and hammers really better than it?