Nowadays, sports has become a hot industry. By 2025, the total size of China's sports industry will exceed 5 trillion yuan and the sports population will be as high as 500 million. Looking at the global market, the growth rate will be staggering. Sports Marketing? This becomes a question that every business in every new economic era needs to think about.
Brand opening sports marketing, sports sub-field of choice is particularly important.How to find a breakdown with the brand itself?
Recently, China's high-end kitchen appliances brand Vantage officially announced the contract with the French national football team to become the official sponsor of the French national football team Both will be in the product and brand level and many other aspects of close cooperation for the love of football, life-loving global Chinese Bring joy.
Vantage is a well-known Chinese kitchen and electrical power company, dedicated to smart kitchen appliances for consumers to customize fashion personality kitchen life, at the same time, Vantage is also China's Beijing Olympic Games and many world-class sports torch manufacturers, and actively support the development of sports in the minds of consumers Established a passionate brand image.
On the other hand, the French team won the Russian World Cup this year, the favorites, such a French team, but also with the Vantage hit it off?
French fans understand that young, young players on the court, outstanding court skills, the presence of fashion to express their love of life as a French pride, the French football team youthful, stylish temperament and Vantage team temperament, wisdom and fashion Brand image is very fit, the two passionate collision, of course, cooperation is a matter of course.
Can boldly guess the future Vantage will focus on the unique resources of the French team to showcase brand advantages, so that the French team or even 'international friends' through the Vantage + France team this platform to understand China to create China brand intelligence and promote the exchange of ideas and innovations.
Of course, Vantage and France team reached a cooperation, is also expected to bring good news for Chinese consumers, many Chinese fans said they look forward to via Vantage channels zero-distance contact with world-class stars such as Pogba, Glitzman, Mbabe, or even experience French fashion, food, football, the chance to win tickets to the Russian World Cup.
In short, the signing of the Vantage French national team will be in the World Cup together with the French team 'campaign', further highlighting its internationalization, leading China's high-end intelligence ascend to a higher world stage ambitious vision.