After the Spring Festival to welcome workers, household electrical appliance enterprises intensive appearance, send colored gifts for employees.
Among the chiefs, Fang Hongbo and Lei Jun the most ground-breaking gas, the start of the United States respectively in the headquarters lobby and the colorful city of Millet headquarters for the staff to distribute profits.
Dong Mingzhu has continued the consistent domineering style, announced in accordance with the total amount of 1,000 yuan per month, according to the performance, positions to Gree Electric employees pay.
And Zhang Jindong said that we must continue to promote employee equity incentive and investment innovation team, so Suning staff to share development opportunities.
In fact, the head of the top position is not only in the 'red hour', the annual meeting around the Spring Festival and the New Year speech links, but also an important node for all corporate executives intensive appearance.
On January 1, Zhang Ruimin, chairman and chief executive officer of Haier Group, welcomed the article "New Year is just a figure and new I can meet the new sun!". On January 15, Zhang Jindong, Chairman of Suning Holding Group, On January 18, Fang Hongbo, chairman of Midea Group, announced the start of a new round of transformation at the annual management meeting. On January 28, the chairman and chief executive officer of the board of directors of Jingdong Group Official Liu Qiangdong published an article entitled "Liu Qudong talks about unbounded retail: the scene is endless, the cargo is boundless, and there is a gap between people and enterprises." On February 7, Lei Jun, chairman of Xiaomi, announced at the annual meeting 10 quarters The domestic market back to the first!; Dong Mingzhu, Chairman of Gree Electric Appliances, just announced the end of the 2018 cadre meeting not long ago, sales management to revolutionize.
Zhang Ruimin poetry, Zhang Jindong made the poem, Fang Hongbo's prose, Liu Qiang East theory, Lei Jun talk back, Dong Mingzhu talk about fighting. Set of helmsman, literati, dreamer and other temperament in one of the entrepreneurs, focused on the outline of the business in the face-to-face with the continuous innovation and development of the scene.
'Zhang Ruimin like writing poetry, Fang Hongbo like writing essays, different business leaders have their own characteristics, this is an interesting phenomenon.' Orville cloud senior consultant Zhang Yanbin told China's home grid, which is the cultural quality of business leaders, practitioners Experience and deep understanding of business growth has a great relationship with deep cultural heritage, ideological content and experience of the industry are often able to emit a distinctive personal charisma, can better lead the business growth and development. For example Said Zhang Ruimin has become a business card in China's home appliance industry and a respected entrepreneur in the world's business community.
Liu Buchen, a home appliance industry observer, said Zhang Ruimin is a good student, a well-known thing in the home appliance industry, because many of his speeches and speeches are philosophical.
Zhang Shumin is Haier's designer. Therefore, his speech touched upon the business model and stood at a relatively high level. Dong Mingzhu, who is from a sales background, would be more concerned with sales, products and costs. Fang Hongbo's speech was between Zhang Ruimin and Dong Mingzhu, the systematic business strategy both highly and deeply. "In Liu Buchen view, the speech of the helm of each company in the new year focused on the direction of development of their business in 2018.
Looking forward to the tide
With regard to the current situation, people like to use the challenges and opportunities to generalize, distinguish, helmsmen are no exception.
Carding appliance business executives since New Year's Day can be found, Zhang Ruimin, Zhang Jindong, Liu Qiang East more about social change, the times, market demand, and Fang Hongbo, Lei Jun, Dong Mingzhu has repeatedly talked about the face Against the crisis, to meet the challenges, competition and breakthroughs.
'New Year always brings people to the beautiful vision of the future, I think people are looking forward to' new ', not' year '.Zhang Ruimin that from product value to the ecosystem to create a win-win ecological value, any business Can not be avoided.
Zhang Ruimin Said that the major contradictions in today's society in China have become the contradictions between the growing needs of a better life and unbalanced development of the people. In the 1950s and 1960s, the "three revolutions and one sound" were bicycles, sewing machines and watches And radio, to the beginning of the reform and opening up, 'three turn one ring' into a refrigerator, washing machine, air conditioning and television set.And then, the product continues to upgrade, but no matter how the upgrade, the material pursuit is always end, and The Internet of Things brings about the needs of lifestyles and lifestyles. For example, the value of the washing machine itself is not important, but the service plan brought by the washing machine can be customized and has new value.
in Liu Qiang East It seems that consumers are now demanding not only 'low prices' and 'conveniences', but rather trends in demand personalization, scene diversification and value participation, while technology-based perceptions, interconnectivity and intelligence Timely response to the new changes The twisting of the two forces of consumer and technology brings changes in the retail infrastructure is triggering the fourth retail revolution.
'China is still the best stage for the development of the world's enterprises and we are facing huge market opportunities.' 'Apart from Liu Qudong's similar view on the changes in retail formats, Zhang Jindong He also said that the rapid rise of high-income people will inject a sustained momentum into China's economic growth, and the high-end consumer market and the county market are becoming the largest incremental space. Internationalization is also a new area that is rapidly breaking through.
In fact, Midea, Millet and Gree have all achieved quite brilliant achievements in 2017, but Fang Hongbo, Lei Jun and Dong Mingzhu's sense of urgency is lingering at the annual meeting.
Fang Hongbo To be fair, in 2017, a group of once distinguished celebrities dropped from the altar, and half of the Fortune 500 companies have disappeared from the list since 2000. Enterprises are forever evolving and changing in times of uncertainty And the uncertainty of the business environment is always beyond our imagination. The United States 50 years and achieved some success, but on the other hand, the crisis has been piled up.
'The crisis is piling up and what can we do? The only thing we can ensure is the change.' Fang Hongbo announced that Midea will launch a new round of transformation and change that will be tougher and faster with more determined courage and action than in 2012 To promote transformation and transformation .2018 US key business focus will focus on endogenous growth, automated layout and integration, deepen the transformation, building product capabilities, the entire value chain operations excellence, global operations, corporate digital, organizational capacity for recycling.
In Zhang Yanbin's opinion, in recent years, Midea Group has grown rapidly by relying on epitaxial expansion and then has to transform itself into endogenous growth to make up for the 'gap' left behind in the rapid development.
The Liu Buchen believes that the overall group Midea situation is good, the overall strategy, R & D investment, robotics and other sectors have done better, but the United States and the United States in the ointment is the brand power .Fame does not represent the reputation, the United States also need to improve product and brand premium Ability.However, Fang Hongbo showed a strong sense of crisis, to recognize the problem and to solve the problem, which is one of the important factors in the capital market optimistic about the United States.
In 2017, millet rebounded against the background of the 100 billion threshold in just seven years Lei Jun Said that in 2018, the scale of China's mobile phone market will show its first decline in more than a decade, while the brand concentration will also be further exacerbated and the competition in the industry will be even more fierce. The Chinese market is the foundation of millet and sustained support will only be obtained if the local market wins The international business has developed steadily, and winning the world can only be won in China, so Lei Jun set a new goal: 10 quarters, the domestic market back to the first!
In addition, Dong Mingzhu That the development of enterprises, every day encounter new problems, new challenges.That is to say, a business development in the conflict, to resolve conflicts in. Gree will focus on quality, technology and services, with these three There will be word of mouth, there will be a market word of mouth.
Sending words
"The Father of Innovative Doctrine, 1942" The American Austrian economist Xiong Bute made the unique element of 'entrepreneur' the most important factor in 'capitalism, socialism and democracy.' As a result, Entrepreneurs are also called 'the soul of innovation'.
In 2018, when the new year greets, the new words and phrases created and quoted by the home appliance enterprises embody the new trend of development of enterprises and industries.
January 6, Haier Group to 'Live X.0: A Better Life in Custom Internet of Things' As the theme of the annual meeting of innovation, Zhang Ruimin put forward for the first time a new business concept of the Internet of Things era - life X.0. According to Zhang Ruimin introduction, life X.0 reference is subject to Accenture senior executive Eric Xie Vall and his monograph "Industry X.0." The 19th National Congress proposed that 'a better life' should be a goal of the entire party and the entire nation. Zhang Ruimin wants to know that since Industry 4.0 points to people, Haier simply leads directly to people's good life , Made a living X.0.
Zhang Ruimin stressed that the 'X' represents the uncertainty, on the one hand on behalf of the user's personalized beautiful life needs are different, on the other hand means that enterprises should endlessly to solve. 'X' represents at least two uncertain Sex: First, the definition of a good life is uncertain, everyone's understanding of a better life is not the same, you want a good life may not be good to others. Second, the value of a good life is uncertain, Today Is a better life tomorrow may not still be.Haier stressed that to have a lifetime user, that is, for the immediate changes in user needs continued iteration.
Haier Group annual meeting there is a high-frequency words, that is '920 detonated' It is understood, 920 is the concept of time refers to the September 20, 2018, 'detonated' refers to Haier to explore the IoT ecosystem model has been made of a typical model before the full copy of 920. September 20, 2005 , Zhang Ruimin put forward the first man-in-one model for the first time, and later 920 was confirmed as the anniversary mode of the man-in-one by Haier Group.Locked out on September 20, 2018, that is, thirteen years before the man-made formal unity was officially put forward.
After nine days of living X.0, Zhang Jindong first summoned at the Suning Conference 'Make pole Philosophy, that is, to win the reputation of the user in the spirit of geeks, polar standards, speed state Geeks spirit, that is, in the design, planning, operations and other aspects of the craftsmanship embodied; Polaris standards, focusing on user experience, to create the ultimate species Pursuit; speed state, that is, towards the 2020 all-channel higher than the growth rate of the Internet double the growth rate of growth, offline 20,000 shop, Suning ecological comprehensive synergy force, to the transaction size of 4 trillion large target full sprint.
January 28, Liu Qiang East talk again Unbounded retail In the Fourth Retail Revolution, Jack Ma's 'New Retail', Zhang Jindong's 'Smart Retail' and Liu Qiangdong's 'Unbounded Retail' basically formed a tripartite confrontation. However, since 2018, Liu Qiangdong's theoretical achievements , In addition to unbounded retail, there are 'building blocks' and 'integration of open'.
January 11, Liu Qiang East issued internal mail, Jingdong announced the establishment of three major business groups to build Building block organization Embracing the unbounded retail transformation.Liu Qiang Tung said that in 2017 formally established a strategic ambitious retail vision, and actively with the open, symbiotic and win-win attitude transformation of the retail infrastructure provider.This marks the Jingdong Group will be from the "integration" to 'Integrated and open' It hopes to provide a complete 'out-of-box' service in the form of modularization, platformization and ecology in the supply chain capabilities, logistics capabilities, data capabilities, marketing capabilities, financial capabilities and technological capabilities that have been precipitated for so many years and provide 'retail as a service' solutions to the community Program.
'Our business units and modules need to be spliced and superimposed like a building block to meet different internal and external customer preferences and needs.' 'Liu Qiangdong said that in order to serve the ever-changing needs of customers and open the ecosystem, Jingdong's organization Need to become more flexible, agile, become the building blocks of the organization from the first half of 2017, Jingdong has completed the functional platform, marketing platform and R & D platform architecture adjustment.
'Enterprises should constantly open up new services based on customer needs. For example, Jingdong should extend its business from self-support business to open platform from e-commerce and logistics to the fields of finance, cloud computing and smart hardware. From service C to service B In this expansion process, many of the underlying resource and capability support must be more modular and quickly support the individual needs of different types of business via a standard interface. This is the building block organization. "CEIBS Management Part-time Professor Yang Guoan commented that in the organizational structure, the past 100 years are dominated by the school of scientific management, many enterprises have adopted an integrated hierarchical organization .Organized organizations are more suitable for stable and defined environment, in the business A single business process can be standardized in the most effective case.But one of the problems or need to be adjusted, the entire machine must stop.In the rapidly changing and uncertain environment, companies can build 'building blocks' organization, Flexible combination of resources, so that team innovation trial and error becomes critical, otherwise it will lose business opportunities.
If we say that Zhang Ruimin, Zhang Jindong and Liu Qiangdong are good at making poetry, Fang Hongbo, Lei Jun and Dong Mingzhu are good at using words.
'We are ambitious, we must have a greater vision and ambition, go further and fly higher, which is the mission of our generation and we are not willing to be trivial.' "Fang Hongbo also pointed out that no formalism, Do the superficial theories and movements Still water deep stream Like the Amazon, the surface is calm and the depths are actually choppy in order to flow to the depths of the sea.
As for the core business thinking of the United States in 2018, Fang Hongbo said that the six constraints of thinking must be solved: the understanding of the department should keep pace with the times; the balance between short-term behavior and long-termism; the fear of fear, the mentality of keeping a profession, Psychological disorders; Constructing a truly user-centric business model and operating system; The real rival of the United States is the era, has nothing to do with any competitor, arrogance and self-righteousness is the obstacle to development; The gradual progress from a local company to a global company.
For the performance reversal in 2017, Lei Jun said that its greatest significance is proved Millet business model and values The correctness and advanced nature.
'Compared to the pursuit of one-time hardware sales profits, the pursuit of more promising product experience; compared to the channel price increases, after all, really material pricing is more popular kind eventually .As long as we continue to provide innovative, outstanding performance, superior quality, beautifully designed , Price-good products, we can win the enduring recognition and trust of users. "Lei Jun pointed out that 'user trust' is the core of Xiaomi's business model.
In the opening speech of the New Year, Dong Mingzhu also mentioned the values of the enterprise. Dong Mingzhu said: Gree future development is no longer a simple goal of the billions , But hope that through this goal to make everyone happier, spiritually rewarding and materially rewarding, this is our value.
Shortly after the opening speech, Gree announced that it would raise its staff salary based on performance and posts according to the total amount of RMB 1,000 per person per month. The way is different from the past.
Since 2012, Dong Mingzhu has repeatedly announced a pay increase or subsidy to Gree staff whose main purpose is to balance the gap between the stability of the team and prepare for the re-election in 2018. Liu Buchen told China Home Appliances, Gree Electric employees The average wage level in the mainstream appliance business is low, after Gree lost a lot of R & D personnel, and salary increases are the most direct means of retention, but this is not a Pratt & Whitney nature of the pay rise, but based on The total number of people per 1,000 yuan calculated limit the total amount, and then assigned according to the job and the corresponding assessment.
In Dong Mingzhu's speech, one of the most interesting and absent words is that 2018 sales management should be revolutionized.
'Sales changes will involve a lot of changes in the channel, the speech is not exhaustive may involve two reasons.' Zhang Yanbin told China's home grid, on the one hand may be the sales management change program has not yet been established, on the other hand, Gree Sales channel changes may have some resistance.
Appears in Liu Buchen, Gree has emerged an important factor, including its unique store channel system, but in a diversified channel development situation, the proportion of Gree's Internet sales has been lower than Haier and the United States.
'Unique distribution system is an important factor in the original success of Gree, but also an important constraint on Gree sales changes.' Liu Buchen told China Home Appliances, Gree's major distributors hold shares of Gree, Dong Mingzhu in the change Will be constrained.It is expected that the future of Gree's channel structure or store-based, Dong Mingzhu may embark on a balance of interests of all parties on the road to change.
Annual meeting and New Year speech speech is the enterprise helm on the enterprise development plan a concentrated presentation of the enterprise development and transformation results in the end, or need to accept the test of the market.And on March 8 upcoming AWE (China Home Appliances and Consumer Electronics Fair) 2018, it will become a major review of business training.