In January this year, China's home appliance network has solemnly broke the news that Midea Group will release a new high-end brand strategy this year, the positioning of the new brand will be higher than the Casa Di, Midea Group has formed an independent team to operate independently trader, and the product line Ready, strong product consistency and strong human-computer interaction.
March 2, China Household Network reporter once again exclusively learned that Midea Group today released the "decision on the organizational structure and personnel appointments of high-end brand companies," the document issued by the United States, chairman of the Group Fang Hongbo.
Midea Group said in the "Decision" document that according to the requirements of the company's business development and development, the decision of the Group on the organizational structure of high-end brand companies and the related personnel appointment is as follows:
First, the architecture settings
Under the brand market, product management, sales management, management, four functions;
1, the brand market is responsible for brand planning, dissemination, promotion and terminal management, user operations;
2, product management is responsible for product planning, user insight and experience, industrial design and quality management;
3, sales management is responsible for overall sales planning, layout and goals to achieve work;
4, management is responsible for the operation, human resources, financial management.
Second, personnel appointments
1, Huang Fei Ren brand manager;
2, Zeng Pei management manager.
Currently, the consumer upgrade is undoubtedly a dividend for the entire appliance industry, the various home appliances enterprises are also competing in the high-end market.From the industry giants Haier and the United States, compared to Haier timely introduction of this sub-brand Casa Di high-end Market, and have achieved good results, the United States is lack of high-end market, the presence of a weaker than the feeling.
In fact, Fang Hongbo, the chairman of the United States, publicly acknowledged shortcomings in the high-end market of Midea Group recently.Fang Hongbo said that the biggest regret of the United States is to miss the high-end market in the face of the tide of consumption escalation, but in fact, It is understood that Midea Group did not force no high-end brand.As early as many years ago, Midea has launched a high-end brand Van Tiro, but unfortunately, the brand did not get out of a successful way like Casa Di.
High-end market prospects of abundance, as Domestic appliance industry premier giants How can the United States and the group be missed with it? It can be said that the United States Group and then start the high-end brand strategy, it is intended to break the company's products 'big and not strong, but not sophisticated' embarrassing situation, enhance its brand in the high-end market discourse Right to unlock its high-end brand market 'nothing ' Heart knot.