Many small and medium-sized diatom enterprises are facing difficulties not in production but how to sell them. In marketing, large-scale enterprises can participate in large-scale public welfare, making micro-movies, sponsoring television shows, large road shows, running Advertising and other means combined to fully present the brand image, to reach the result of advertising, and promote market sales.
Small and medium enterprises diatom mud state and consensus
The small and medium enterprises diatomite, raw material costs continue to rise under the weight of national environmental protection policies pressing harder and harder, into a vicious circle of products can not be sold, can only reduce the advertising funds, can be said to be very helpless .
Advertising is to pursue the so-called 'coverage' (or call arrival rate), in the era of Internet into the new media communication 2.0, new media marketing has come out of the pace of commercialization, their unique marketing model has been revealed Unlimited business opportunities.
As traditional industries, diatom mud enterprises in the era of network marketing can not lead the trend, but at least it should be a trend followers. Keep up with the trend of the times, grasp the lifeblood of the times, which is already diatom mud industry already The overall consensus reached.
Cognitive bias towards new media marketing
If you still think microblogging wechat is just a chat dating tool, big v they have already started in microblogging WeChat buy and micro-business.If you have a large number of fans, you even send a soft paper, just read a few Wan +, the advertising effect is much better than the traditional media such as newspapers and magazines, and fans generally gather together, so the targeted advertising is also very strong, be targeted.
So what is new media? It seems that experts and scholars do not have a conclusion, a broad understanding of the new media era is relative to the traditional media terms, following the newspapers, radio, television and other traditional media generated after a new media Mode is the use of digital technology, network technology, mobile technology, through the Internet terminal, to provide users with information media form ... Simply put, microblogging, WeChat, all kinds of news APP, all kinds of video sharing platform, etc. can be regarded as new media .
Diatom mud industry's new media marketing
Diatom mud enterprises from the business model of business point of view, diatom mud enterprises should focus on new media marketing services, especially construction diatom mud enterprises, diatom mud is just a semi-finished products, the real work is to diatom mud Facade effect after brushing on the building.
In the construction contract, decoration, it will involve a lot of communication and collaboration links, such as communication and collaboration within the various departments within the enterprise, the marketing department staff and production department staff communication, production department staff and engineering department staff communication, Communication between the engineering department staff and the construction team is ubiquitous, occurs at any time but occurs differently, and even occurs in different cities. It is far from sufficient to use telephone sms, and the new media is just to make up for the flaw Voice, photos, video and more means of communication, colorful, intuitive to understand.
In addition, the new media terminal has a large amount of information storage, update fast, convenient display, novelty and fashion features, through on-site display, and even remote display in the form of consumer and developer customers to display products, explain the product, played a multiplier Sales effectiveness.
At the same time, it saves the cost of training personnel, material and transportation for the enterprise, and changes the situation of word-of-mouth transmission and training material accumulation in the past. Therefore, selecting new media as a new marketing carrier is a marketing success and a management Success.
Or, the opening of Wechat public number, regular updates on the latest information and the latest events, is also a very good means of displaying the corporate image and culture.Mouse circle of word of mouth and readily transmitted, the company's reputation is gradually inadvertently accumulated.
For many diatom brands, new media marketing for on-line businesses, while appearing to be just a technical issue, is the greater culprit that requires long-term adherence to operations or the end result is stagnant. The establishment of a website looks very good too, but in fact many corporate websites are unmanaged and operated. The information content has not been updated for several months and the website has become a decoration.
Need to do a lot of preparatory work on the new media platform on the line, such as how to structure the terminal information, how to highlight the product information, how to make the staff will use, understand, clever use, how to better reflect its marketing service value, etc. Need to do a lot of repeated exploration work.It is easy to see that the use of new media brand bigger and stronger, good customer service, more attentive service, all need to make great efforts.
Diatom mud new media marketing business what?
First, lack of input efforts
Good content, rich resources, superb technology and reasonable investment, no matter what the marketing form is needed.If you think that new media marketing do not spend any money, it would be wrong.The clever woman will be difficult without straw, Although the cost is much lower than the traditional media, but still need reasonable investment, will have the expected return.Currently, some of the prophetic diatom mud enterprises, have increased investment in new media marketing efforts.
Second, the lack of talent
New media just emerging, the lack of professionals, and understand diatom mud understand the media even more lack of talent.Currently, in the diatom mud enterprises responsible for the operation of the new media business personnel are uneven, most of the lack of professional knowledge and Experience, the level can be imagined.
Third, lack of value understanding
New media marketing can bring considerable business value to the diatom mud enterprise, which mainly reflects three aspects: 1, the increase of the market sales volume, 2, the increase of the brand value, 3, the improvement of the audience's viscosity, but many enterprises operate in the new media , They tend to pay too much attention to the promotion of sales volume and neglect the improvement of trust, satisfaction and network viscosity of the audience, which is the real benefit brought by the former to the diatom mud enterprise while the latter is the long-term interest.
Fourth, lack of exchange and interaction
New media marketing and traditional media are very different, the traditional media is more one-way information dissemination, that is, manufacturers to send information to consumers, and network marketing is different, because the network is an open media, the audience is very involved Convenient and highly engaged, online audiences have become more than content to receive information unilaterally but with a strong desire to get involved, so businesses need to be able to effectively interact with their customers and increase the viscosity of their target audience. A better understanding of the opinions, suggestions and requests of the target audience.
Overall, if companies want to use the diaspore wave wave of the Internet wave, want to use the Internet to expand their brand, you need to know to some extent, the use of the Internet, efforts to understand the new media, so that businesses can truly use Internet for their own business and development.