The development of indoor environmental protection industry in China has been developing for more than 10 years. After experiencing the test of major global events such as the Olympic Games and the World Expo, the air purifier, new fan, purifying material, purification control service and indoor environment testing have basically taken shape instrument , Detection agencies integrated industrial chain development system.With the improvement of domestic economy, the increase of car ownership and the development of industrial manufacturing, air pollution is worsening day by day, air purifier as a new type of household appliances, with the regulation and stability, Automatic detection of smoke, filter out dust, eliminate odors and harmful gases, double sterilization, release of negative ions and other functions.At present stage of increasingly serious air pollution in the social context, people demand larger appliances.
China lags behind the developed countries, is in its infancy
Up to now, the air purifier has been relatively mature in the developed countries. Since the start of the 1970s, it has been in the process of nearly 50 years. By the 1990s, the industry has entered a mature stage. The consumption of the air purifier market in developed countries is becoming saturated. The family The penetration rate reached a high level of 30%. Considering the service life of the air purifier, the development of the air purifier in the developed countries at this stage of development is in the stage of development with a slight increase in incremental demand and an inventory replacement.
China's air purifier budding in the 90s of last century, but also relying on foreign imported brands, concentrated in first-tier cities sales, with the increase of domestic economic strength, rising income levels and increasingly serious air pollution and other factors to promote In recent years, air purifiers have gradually become an important item in small household appliances. Domestic brands such as Xiaomi have also gradually gained market recognition. The development of domestic air purifiers is under the condition of "increasing demand and increasing increment" stage.
Exhibit 1: Comparative Analysis of Air Purifiers at Home and Abroad
Source: Foresight Industry Institute finishing
Air purifier is a small household electrical appliances, compared to other industries upstream and downstream industry chain is relatively simple.Upstream is mainly the production of air purifiers and the use of steel, plastic and other raw materials and various types of electronic components, power lines, heating pipe And other spare parts, in accordance with product design programs and a certain workflow on the raw materials and spare parts for processing, assembly, product output after sales through certain sales channels to customers.
Figure 2: Air purifier upstream and downstream relationship chain
Source: Foresight Industry Institute finishing
Air pollution is worsening day by day, promoting the continuous improvement of output in the industry
Under the influence of intensified industrialization, accelerated development of manufacturing industries and the increase of car ownership, and the influence of winter coal-fired heating in some northern cities, the problem of air pollution in our country has become increasingly serious in recent years. However, the environment can not be readily realized Improvement, people pay more attention to their own health and air quality safety issues. Air purifiers can effectively purify the air in the city and enhance the freshness of air quality. They are widely recognized by families and enterprises.
In recent years, China's air purifier production increased year by year, driven by the development needs of the industry from 2011 to 2016, the air purifier output achieved a 15% average annual compound growth rate in 2016 air purifier output reached 19.8 million units, An increase of 17. 51% over the previous year.At present, although the rapid growth of air purifiers, but its per capita ownership in China is relatively small, there is a big gap with developed countries, it is estimated that in 2017 the air purification The output of the device can grow at a rate of over 15% with a production volume of more than 22 million units.
Exhibit 3: Analysis of Output and Growth Rate of Air Purifier in China from 2011 to 2017 (Unit: Million Units,%)
Source: Foresight Industry Institute finishing
Increase sales led to increased sales in the industry, in 2017 reached 20 billion
In recent years, many cities in our country are continuously affected by a wide range of fog and haze weather, and the air quality shows serious pollution. The continuous haze and weather have caused an explosive increase in patients with respiratory diseases, while severe air pollution and even hot air Purifier market.In 2016, China's air purifier market retail sales of 5.2 million units; air purifier market retail sales of 14.1 billion 900 million.
Chart 4: China's Air Purifier Sales and Growth Rates in 2011-2017 (Unit: Million Units,%)
Source: Foresight Industry Institute finishing
Data show that China's air purifier sales continued to increase in 2011-2016 from 2.6 billion yuan in 2011 to 14.1 billion yuan in 2016, an average annual compound growth rate of about 40%. As of 2017 In the first half of the year, China's air purifiers achieved a total sales of 7.9 billion yuan, up 47.30% from the same period of last year. Under the impetus of air purifiers, the annual sales of the industry in 2017 are expected to reach about 20 billion yuan.
Chart 5: China's Air Purifier Sales and Growth Rates in 2011-2017 (Unit: Million Units,%)
Source: Foresight Industry Institute finishing
