Text / Chen Xiaoli
Dedlu considers the difference between the cumulative sales of a device and the number of existing decommissioned devices as the life cycle of the product As of the fourth quarter of 2017, Apple sold a total of 2.05 billion devices but only enabled 1.3 billion devices, equal to 750 million devices have been decommissioned, and the cumulative sales of Apple devices in the third quarter of 2013 reached 750 million, so Apple device life for the third quarter of 2013 to the fourth quarter of 2017, which is four years and three month.
Dedlu's calculated Apple device covers Mac, iPhone, iPad, iPod touch and Apple Watches and does not categorize the product.
However, Dedlu believes this data shows the healthy state of Apple's business. For example, the cumulative sales of Apple devices have exceeded 2 billion. About two-thirds of the devices are still in operation, and the device life is more representative Apple user loyalty and satisfaction.
On the other hand, this week the Wall Street Journal also quoted BayStreet Research as saying that the upgrade period of mobile phone subscribers has increased from 23 months in 2014 to 31 months this year and is expected to rise to 33 months next year. In addition, The survey also found that more and more consumers buy used mobile phones.
The BayStreet Research findings, there is another interpretation of the market that the pull-out period of the upgrade will be the future of Apple and Samsung's flagship sales impact.