MWC 5G - When you are ambitious and successful in your journey to success

Shen Jian margin

There's always a bunch of entrepreneurs who sense the changes that are taking place and also enlighten them from the changing world, and they also try to change the status quo rather than stay in the past 'accomplishments. "They have far-reaching visions and are in trouble Fighting the courage.They believe that the success or failure of the business decision is never an entrepreneur's superhuman abilities, but how they go beyond their thinking limits and use different ways to achieve breakthroughs in the past.

Special Issue of Global Business Leaders Watch 2018 We selected leaders of seven companies whose leaders include both chip giants who have access to cutting-edge technologies in the 5G field and multinationals that are experiencing a turning point in new technologies. Both the Chinese mobile phone industry The upstart, but also smart city areas of established enterprises.

They open up innovative business legends and use their resources, skills, abilities, talent for the future, they are creators, and changing the world is their most essential faith, and they long for China to become the world's leader. The look of change in our time tells us what the future world looks like.

We focus on the tough decisions they make under the pressures of business survival and growth, and listen to them about the challenging moments that we want to present - how leaders, under the pressure of transformation, are leading the business in their own subversion And change. - Editor

For the successful Qualcomm 5G chipmaker Qualcomm, the 2018 Mobile World Congress (MWC) was just overpowered.

On February 25, Samsung released the world-famous S9 and S9 + on the eve of MWC. This state-of-the-art, new flagship smartphone is equipped with Qualcomm Snapdragon 845 mobile platform to deliver a breakthrough mobile experience for consumers.

ASUS announced the launch of its new Asus ZenFone5 and ZenFone5Z smartphones powered by the Qualcomm Snapdragon 636/845 mobile platform in Barcelona, ​​Spain on February 27. This is the second in the world to be announced by the end of 2017 as the world's first truly gigabyte LTE network to achieve connectivity after the notebook ASUS NovaGo, the result of further cooperation with Qualcomm.

Previously, Sony also introduced two flagship phones during this MWC show, namely the Xperia XZ2 (5.7 inches) and the Xperia XZ2 Compact (5.0 inches), all equipped with the Qualcomm Snapdragon 845 platform.And included in the Finnish HMD Nokia At this year's Bar, 5 new products were released in the 'Return of the King'. Among them, the Nokia 7Plus and Nokia 8Sirocco (Hyperbolic flagship) unveiled the Qualcomm Snapdragon 660 and the Snapdragon 835 respectively.

In the meantime, Qualcomm announced the introduction of the new Snapdragon 700 Series mobile platform to enable the mobile experience of high-end smartphones with the features and capabilities previously previously only supported by the top Snapdragon 800 Series mobile platforms. The first Snapdragon 700 Series The mobile platform is expected to be commercialized in the first half of 2018.

'We look forward to entering new markets or areas,' said Cristiano Amon, president of Qualcomm, 'We expect Qualcomm Snapdragon Artificial Intelligence to be the platform of choice for our partners, be it our OEM Partners or cloud partners who will all benefit from the scale, energy efficiency and diversity of our platform offerings, from CPUs to DSPs to GPUs and NPUs, all of which are integrated into the Snapdragon platform to support these applications, which The potential is huge.

As an expert in global wireless technology, Qualcomm is in a 'special' development cycle - once again the fundamental technological changes come - the new business model will be driven into the next golden age under the drive of 5G. With smart cars, car networking , IoT, artificial intelligence and other new technologies are becoming the new engines of economic development in the world at present.The value of 5G lies in that this new communication and communication technology will greatly change the communication mode and efficiency of human beings and the world, Promote the application of this series of new technologies, which in turn have a tremendous impact on the entire human society, its economic promotion and social life style changes is self-evident.

As 'the best choice to lead the way toward 5G's technology and corporate leadership', during the Christmas season of 2017, Cristiano Amon was appointed Executive Vice President and President of QCT (Qualcomm Semiconductor Business) to Qualcomm President Since joining Qualcomm as an engineer in 1995, Cristiano Armon has experienced a CDMA-to-3G and 4G evolution from a 23-year career at Qualcomm, a time when the global mobile communications industry was in flux.

He has several business and technology leadership positions with diverse experience in business, engineering and operations management. He has served as a QCT co-president and a Qualcomm executive board member as well as QCT president responsible for providing support to numerous infrastructure providers, Mobile operators, handset makers, offer Qualcomm's chip technologies, products and services.

Not only that, Qualcomm previously worked with Microsoft to become a new member of Microsoft's Windows Ecology, the two companies jointly develop Qualcomm-based mobile PCs, its battery life is 4-5 times the current product can only charge once a week, and always Online. This product both for Qualcomm and Microsoft are far-reaching significance.In an interview with "Economic Observer" reporter interview, Christianiano Amon said: "There is no doubt that this is our proud work .This moment We have waited for a long time.

The pioneering work of Qualcomm in the history of Qualcomm established by Cristiano Armon also includes the successful establishment of a strategic partnership with China's smart phone industry.The data show that in 2015 and 2017 Qualcomm chips business came from Chinese manufacturers' camp With revenues of US $ 4.06 billion and expected to reach US $ 8.0 billion in 2019 at a CAGR of 17%. "China is one of the places I like, and I feel at home whenever I come to China." Christie Ann Armon said.

2000 years ago, Qualcomm partners in China to enter the world's top ten handset manufacturers, only one has now increased to 7. In November 2017, millet, vivo, OPPO and Qualcomm signed an agreement over the next three years will be purchased from Qualcomm In addition, millet, vivo, OPPO, Lenovo and other four handset manufacturers have signed a RF front-end solution with the purchase of multi-year RF future orders. The next three years (2019-2021), the four handset manufacturers Will purchase a total value of not less than 2 billion US dollars RF front-end components.

In Christianiano's opinion, trust and trust are paramount in the collaboration and interaction with all partners and customers, as industry development requires the combined use of multiple technologies and no single company can operate alone To complete the task of meeting all customer needs, Qualcomm is now fully committed to accelerating the promotion of the 5G with a number of Chinese operators, infrastructure equipment manufacturers and OEMs in 2019.

Prior to this, Qualcomm and China Mobile have successfully achieved the world's first end-to-end 5G new air interface system interoperability with ZTE (5.11G-5G joint innovation center laboratory) , 5G new air terminal prototype provided by Qualcomm and 5G new air interface pre-commercial base station support from ZTE The success of this cooperation demonstration was regarded as an important milestone in the global 5G development by the industry.

In the arena, inevitably encounter different directions to kill out of the 'barbaric' capital and not in accordance with the rules of commercial monster collision.

January 2018 Qualcomm China Technology and Cooperation Summit, OPPOCEO Chen Mingyong, vivoCEO Shen Wei, Xiaomi co-founder and president Lin Bin, CEO of ZTE terminal Cheng Lixin, chairman of SMIC Zhou Zixue, chairman and CEO of Lenovo Group Yang Yuanqing, Wentai Technology CEO Zhang Xuezheng and other big players in China's mobile communications industry gathered in one after another, have questioned Broadcom's tender offer for Qualcomm, a platform for Qualcomm "half of the country's mobile communications industry," the collective propaganda : Qualcomm, you're not fighting alone! We're very impressed with both Christiano Amon and Qualcomm employees. "Nine years ago, Qualcomm began supporting Chinese handset makers such as Xiaomi and OPPO, vivo, Began to support us. "He cherishes these Chinese partners - they may pick faults or even complain, and when Qualcomm encountered a real crisis, they stood by Qualcomm, never betray.

No matter in the past 20 years or in the future, for Qualcomm, innovation in the field of mobile communications is the best way to show the value of the enterprise. However, none of the achievements can go further than letting partners stand on their shoulders. 'It is at this moment of change in the industry that we understand who our real friends are and how we can make our cooperation closer and deeper and this is yet another opportunity for Qualcomm and our partners to change the industry together.' ' Amon said.

"We are really pleased about this fact as our partners are making progress, and at the same time inspiring us to develop more new technologies and continue to help our partners bring new value to them." One of Qualcomm's inventions Who has said.

It's a belief stemming from constant innovation and technology evolution: not a mere commercial interest, but a value-related mission that motivates Qualcomm to jump out of technology comfort and keep moving to the next technology Therefore, the development of China's smart phone industry is closely linked with the future of Qualcomm.

But what if the relationship between China's smart phone companies and Qualcomm is simply called 'cooperation' or narrowness - a relationship that breaks the technological attributes that technology has always been - switching from business to honor, progress, achievement, commitment symbol of.

The cooperation with Qualcomm embodies the ambitions and dreams of China's smart phone industry and documents the first few steps that Chinese brands have started to explore into the unknown world and precisely because Qualcomm has given its support in the early stages of their growth to enable them to advance into the world of intelligence Today, the smart phone companies in China are trying their best to open up overseas markets. Xiaomi has become the No. 1 selling company in India. OPPO has already laid out Southeast Asia and entered Japan in early 2018.

Now, the semiconductor industry is in an unprecedented wave of consolidation, as Qualcomm CEO Steve Moronkoff said, 'Qualcomm's mission in the next 30 years, including not only through technology to change the exchange of people Ways to communicate with the cloud, connect with the world around them, and connect and benefit from the evolving technology of smartphones to make everything happen, connect massively and bring intelligence to the Internet of Things.

The 5G era means that Qualcomm's boundaries will be extended to a wider area as users expect more fresh technologies and features that applications and functions themselves should bypass. Qualcomm's chips and technologies will also cover more areas without Man-machine, smart home, car electronics, industry 4.0, etc. go well beyond the reach of smartphones, and for Armon and his team, no matter how great technology they've released, it turns up.

'The 5G will be a completely new network that will bring the next big change.' Right now Qualcomm is awaiting the 2018 shareholders' meeting to be held March 6 at its headquarters in San Diego, and will decide whether to accept a tender offer from Broadcom Vote.Perhaps it will be high pass through to the development of three decades the history of the "most difficult moment."

Cristiano Armon and Qualcomm's management team are under multiple pressures: the pressure they need, the pressure to keep themselves alone, and the pressure to continue creating new ones, during which time the courage they show will continue to lead the industry toward The Next Evolution of the Mobile Communications Industry - For Qualcomm, endless progress can only be achieved if investment and time continue to flow in the cause of continued technological innovation.

At QUALCOMM, people are passionate about how technology can improve the world, part of Qualcomm culture, and for Qualcomm, the technologies and products that are really good are without exception idealistic brilliance - be it change The world is still trying hard to innovate, expressing their deep motivation to make the world a better place - if call of duty, even if the road is rugged, can look back after climbing the summit and view the rough as part of the beauty of the mountains and rivers.

2016 GoodChinaBrand | ICP: 12011751 | China Exports