Since last year, 'mining' has become a hot keywords in the graphics industry, the market is even more scarce in the high-end graphics card supply.Although NVIDIA and AMD have introduced a number of new graphics card, but 'mining' market demand for graphics cards Much greater than the supply capacity of various manufacturers, a time various channels of retail graphics products have run out.
Even experienced nearly a year of adjustment, the phenomenon of video card out of stock is still not been completely improved.Come including Tmall, Jingdong, including a variety of online official channels, some popular video card products are still out of stock.But Jingdong Of the proprietary products, with the different regions, some high-end graphics display in stock, but most products have joined the purchase of the rules.
For example, a Gigabyte GTX 1070Ti graphics card, the same account can only be purchased in Jingdong up to one, and Sotec, Ying Chung, MSI and other brands of the same level of the same product can only buy one, the individual models can buy two. What kind of situation is the reason? This time we explore the story behind the video card purchase.
In response to the issue of graphics card purchase, we solicit the views of ordinary users, editors (some of them are non-video channel editors), and some graphics card makers. There are three main problems in the setting of graphics cards: vendor restrictions, Jingdong new policies, Marketing.
User point of view:
From the voting results, most users think that the current graphics card supplier has been relatively adequate, graphics cards are hungry marketing, there are some users that the video card manufacturers to ensure that players can buy graphics, limiting the Jingdong product shipping rules .
Editorial view:
Editors generally point of view and users are not the same view, more editors believe that JD.com's supply ultimately comes from manufacturers, manufacturers have the right to request Jingdong restrictions on the sale of its graphics card to prevent 'mining' malicious users buying The original sales target for the game player's high-end graphics card, but there are a small number of editors that the move is the star of hunger marketing.
Manufacturer's point of view:
Graphics card manufacturers believe that many of their own products do indeed flow into the hands of 'mining' users, but in order to ensure that the majority of players can buy mid-to-high end gaming cards from formal channels, JD.com already provides a relatively adequate source of supply, Not too much interference Jingdong marketing strategy.
Future market trends forecast
To summarize the various types of information currently available, the NVIDIA layer said they do not want the GeForce series cards to be used for mining, so NVIDIA will surely control the source of the chips and require its graphics card vendors to strictly control the sales channels of the game's graphics cards .
However, graphics card manufacturers in order to be able to get more benefits, or because of limited market regulation, is bound to make a part of the product flow into the 'mine owner' where the remaining part of the product is used to meet the daily needs of ordinary users. Such as online distributors and some offline distributors will reduce the volume of supply.
From Jingdong's point of view, although manufacturers can deliver a batch of products at one time, as the high-end graphics card market is in short supply at present, if fully openly purchased, some of the mine owners will have few products in the moment Grab the light, although in a short period of time to obtain a lot of profit, but not conducive to the overall reputation of the platform, so back to the next, chose the purchase of the strategy.
Therefore, I believe that the purchase of Jingdong behavior, although the surface is hungry marketing, in fact, more like a self-protection Jingdong means.Although forced by upstream chip manufacturers pressure, graphics card manufacturers will to some extent prevent the product A large number of influx of miners' hands, but where the actual graphics card sold, does not affect the graphics card manufacturers earnings, but instead of Jingdong used to prevent the second-hand mineral card into the market, cancel the card seven days no reason to return policy precedent.
So now the state of the market for how long? With the current 'mining' heat of view, the graphics card market at least three months is difficult to return to normal status.However, when the end of the second quarter NVIDIA GTX 2080 and other graphics cards, May shift some people's concerns, although not necessarily allow the order of the graphics card market to return to the original point, but at least some changes will happen.
As a player you, how to treat the graphics card market status?
