In the past 2017, the OPPO was well reaped even though the T-shaped pattern still achieved good growth, and according to IDC statistics, OPPO's sales volume in 2017 reached 111.8 million units, a 12% increase over 2016 , Further consolidating the status of the fourth mobile phone brand in the world.It is commendable that OPPO also won the recognition of both users and industries while the sales volume set new records again.
OPPO adhere to the strategy of quality - focus on research and development, production, channels and other resources to focus on 2-3 models a year to create quality products to ensure that each product is a boutique, can really cater to the needs of users. Last year launched the R11s Based on user needs for multiple innovations, the selection of dual-camera to solve the user for the dark portrait portraits, AI wisdom beauty to solve the user's more natural needs for the United States, the United King glory, Qualcomm together to solve the user experience of the game experience The demand.
Users fully meet the needs of the OPPO R11s burst in popularity after the sale, the aircraft in the Lynx score of 4.9, Jingdong and Suning platform is even closer to 100% of the ratings, these data sufficient to confirm the user's approval for the R11s.
At the same time, OPPO attaches great importance to carry out deeper level of user interaction, whether it is New Year's Warm Heart TVC, or with the international beauty brand France Guerlain co-launched a limited edition customized gift boxes, subversion of the traditional 'Anyway wonderful' conference, etc. And so on, OPPO is always good at building 'brandy' genes for its own brand and building emotional empathy with targeted users through the ways that young people are more likely to love.
According to the survey data, more than 50% of OPPO users still choose the OPPO brand when they replace a new cell phone, and their brand loyalty is in the industry Stay ahead.
In the industry, OPPO also made a lot of achievements. Last year, R11 was named as 'Top 10 Selfie Cell Phones' by Foreign Media GSMArena, and R11s was voted 'Best Cell Phone of 2017' by GadgetMatch and '2017' by Internet Weekly. Best Camera Phone Award '.
At the same time, OPPO also won the Most Admired Enterprise Award for three years in a row and was also named 'Brand of 2017' by New Weekly. In overseas markets, OPPO was also named 'Most Customer Satisfaction Award' by Canstar Blue . Recently, OPPO also shortlisted Google & BrandZ 'Top 30 Chinese out of the sea' is undoubtedly the most direct affirmation of the achievements of OPPO overseas markets.
This shows that, regardless of product or brand, OPPO have been widely recognized by the industry.
Into 2018, OPPO once again seek self-breakthrough, is about to open in major cities across the country super flagship store is to enhance the user's shopping experience, by creating a 'free, close and interesting' experience for customers, reduce the brand and Users sense of estrangement from 'sales relationship' and convey the brand's meaning of "freedom, youth, individuality and fashion."
Recently, OPPO announced its official entry into the Japanese market, which triggered the first shot of its overseas expansion in 2018. For the Chinese handset brands, entering developed markets in Japan and Japan is often difficult because the protection of patents in these markets is more demanding and requires Mobile phone brand has its own deep accumulation of technical patents.
OPPO started its patent layout in 2009 and became the only pure mobile terminal company in China with the largest number of patents in 2017. In addition to independent innovation, OPPO also actively cooperates with industry partners to jointly solve the patent problem. Now OPPO Patent applications have been filed in over 40 countries and regions in the world such as the United States and India. The patented technology that has been accumulated over a decade has become a powerful guarantee for OPPO to enter the developed countries' markets.
The OPPO, which has been approved by both users in the industry, is still arrogant. It always insists on technical innovation based on user needs and believes it will achieve better results in 2018.
In the past 2017, the OPPO was well reaped even though the T-shaped pattern still achieved good growth, and according to IDC statistics, OPPO's sales volume in 2017 reached 111.8 million units, a 12% increase over 2016 , Further consolidating the status of the fourth mobile phone brand in the world.It is commendable that OPPO also won the recognition of both users and industries while the sales volume set new records again.
OPPO adhere to the strategy of quality - focus on research and development, production, channels and other resources to focus on 2-3 models a year to create quality products to ensure that each product is a boutique, can really cater to the needs of users. Last year launched the R11s Based on user needs for multiple innovations, the selection of dual camera to solve the user for dark portrait portraits, AI wisdom beauty to solve the user's more natural needs for the United States, the United King glory, Qualcomm together with three parties to optimize the user experience of the game The demand.
Users fully meet the needs of the OPPO R11s burst in popularity after the sale, the aircraft in the Lynx score of 4.9, Jingdong and Suning platform is even closer to 100% of the ratings, these data sufficient to confirm the user's approval for the R11s.
At the same time, OPPO attaches great importance to carry out deeper level of user interaction, whether it is New Year's Warm Heart TVC, or with the international beauty brand France Guerlain co-launched a limited edition customized gift boxes, subversion of the traditional 'Anyway wonderful' conference, etc. And so on, OPPO is always good at building 'brandy' genes for its own brand and building emotional empathy with targeted users through the ways that young people are more likely to love.
According to the survey data, more than 50% of OPPO users still choose the OPPO brand when they replace a new cell phone, and their brand loyalty is in the industry Stay ahead.
In the industry, OPPO also made a lot of achievements. Last year, R11 was named as 'Top 10 Selfie Cell Phones' by Foreign Media GSMArena, and R11s was voted 'Best Cell Phone of 2017' by GadgetMatch and '2017' by Internet Weekly. Best Camera Phone Award '.
At the same time, OPPO also won the Most Admired Companies Award for three years in a row and was also named 'Brand of 2017' by New Weekly. In overseas markets, OPPO was also named 'Most Customer Satisfaction Award' by Canstar Blue . Recently, OPPO also shortlisted Google & BrandZ 'Top 30 Chinese out of the sea' is undoubtedly the most direct affirmation of the achievements of OPPO overseas markets.
This shows that, regardless of product or brand, OPPO have been widely recognized by the industry.
Into 2018, OPPO once again seek self-breakthrough, is about to open in major cities across the country super flagship store is to enhance the user's shopping experience, by creating a 'free, close and interesting' experience for customers, reduce the brand and Users sense of estrangement from 'sales relationship' and convey the brand's meaning of "freedom, youth, individuality and fashion."
Recently, OPPO announced its official entry into the Japanese market, which triggered the first shot of its overseas expansion in 2018. For the Chinese handset brands, entering developed markets in Japan and Japan is often difficult because the protection of patents in these markets is more demanding and requires Mobile phone brand has its own deep accumulation of technical patents.
OPPO started its patent layout in 2009 and became the only pure mobile terminal company in China with the largest number of patents in 2017. In addition to independent innovation, OPPO also actively cooperates with industry partners to jointly solve the patent problem. Now OPPO Patent applications have been filed in over 40 countries and regions in the world such as the United States and India. The patented technology that has been accumulated over a decade has become a powerful guarantee for OPPO to enter the developed countries' markets.
The OPPO, which has been approved by both users in the industry, is still arrogant. It always insists on technical innovation based on user needs and believes it will achieve better results in 2018.
