The reporter learned from the press briefing of the State Intellectual Property Office today that the Ministry of Industry and Handicraft Industry of Cambodia will issue a public notice recently to officially launch the application processing for the entry into force of an effective Chinese invention patent in Cambodia.
According to reports, in September 2017, Shen Changyu, director of the State Intellectual Property Office of China, and Minister of State for Industry and Handicrafts of Cambodia, Prasic signed a memorandum of understanding on intellectual property cooperation, confirming that effective Chinese invention patents can be validated in Cambodia.
After nearly six months of discussion and consultation, a few days ago, according to the consensus reached by China and Cambodia, China's invention patents that were authorized by the State Intellectual Property Office of China and remained in force after the filing date of January 22, 2003 Entered into force in Cambodia Valid invention patents When filing a valid application, you must entrust a local agent in Cambodia to complete the formalities and submit a registration application form, a patent specification issued by the State Intellectual Property Office, a copy of the patent register, and an English translation of the patent document , Khmer translation and other materials, subject to examination and approval by the Ministry of Industry and Handicrafts of Cambodia, can obtain patent protection in Cambodia and enjoy the same filing date and protection time limit as the corresponding Chinese patent, ie 20 years from the date of application of China.
'The effective registration of a valid invention patent in Cambodia is not the same as that of other existing patent examination and sharing modes in Cambodia. It is a direct recognition of the result of the authorization of China's patent examination and review by Cambodia, a one-way and retroactive inspection of Cambodia, Good convenience and higher legal value. "He Zhimin, deputy director of the State Intellectual Property Office, said that through this approach, it is only necessary to register a valid Chinese invention patent in Cambodia and conduct a formal review. The materials are available in Cambodia Come into force, which is unprecedented in the world patent system.
This cooperation reflects Cambodia's high degree of recognition of China's patent system, the efficiency of censorship, the quality of censorship and the result of delegation of authority, and the promotion of the gold content of Chinese patent grants, which is a solid step towards promoting 'going global' for both Chinese patents and Chinese patent examinations. Which is conducive to the future development of Sino-Cambodian intellectual property cooperation and provides a model for pragmatic cooperation between China and other countries in the area of patent examination.
2. Samsung fold screen new design patent exposure: Galaxy X really exist!
Samsung Electronics CEO Gao Dongzhen said after the Samsung S9 series conference that Samsung Galaxy X is under development.Gao Dongzheng said: We have full confidence that when we launch a new category (folded version), we will To provide consumers with the best user experience now has a new message about the Samsung folding screen phone.
Samsung has filed numerous patents for foldable screens in the past, and Patently Mobile is now discovering some new design patents issued by the U.S. Patent and Trademark Office (U.S.PTO) to Samsung that do not disclose any technology, specifications, or materials, but only charts depicting proprietary designs. A 'foldable' smartphone, a huge, collapsible display that acts like a 'fold', and the patent shows a smart phone without any physical buttons or ports, though such a design would have a nice The appearance, but the practicality will be marked with a question mark.
It is reported that as early as last month's CES2018, Samsung had secretly produced a prototype cell phone folding, but because this product is only for suppliers, investors show, so we can not have a full view, However, according to foreign media reports, this showcased collapsible mobile phone prototype is very close to the retail version, the display has a higher curvature.
3. Patent file exposure Magic Leap most mysterious optical display technology;
In December last year, Magic Leap One released the first version of its Magma Leap One creator for the first six years of preparation, and wrote after the experience of the Rolling Stone reporter that its realistic virtual objects are opaque and can be obscured by real objects , Making people difficult to distinguish.This effect is shocking, however, because the product is not listed, we do not know how the optical display of Magic Leap exactly how to achieve.
Magic Leap official description said: Our light field photons produce different depths of digital light and seamless integration with natural light, which will be lifelike virtual objects superimposed in the real world. Magic Leap initially announced that they used a fiber scanning light field display Technology (FSD), a photon optical field that resolves the problem of visual convergence by focusing / depth planes, and a diffraction waveguide called a "light field chip." These technologies, Magic Leap, have been kept secret, with little knowledge of the industry.
Lei Feng Network learned that a patent document (No. 2017/0276948) last year showed that Magic Leap did not adopt an optical fiber scanning light field display technology that was difficult to achieve. Instead, it chose the LCoS display solution. However, it remains unclear how Magic Leap's optical display technology is implemented.
March 2, according to foreign media Next Reality reported that the United States Patent and Trademark Office also announced a number of patents from Magic Leap patents, including the structure of the Magic Leap, system methods and waveguide display principle.
A patented document titled 'Virtual, Augmented Reality and Mixed Reality Systems and Methods' (click to download) contains highly detailed drawings of Magic Leap One's headwear, Lightwear, Computing Center Lightpack and controllers, These drawings are almost identical to the ones we have seen so far, allowing us to learn more about the structure and design of the Magic Leap One.
Another patent, entitled 'Multilayer Diffractive Eyepieces' (click to download), describes how Magic Leap's 'waveguide display' works. According to the description, there is a grating behind the waveguide, a wavelength selective reflector, and the image is projected through the waveguide To the user's eyeglasses The grating directs the light from the waveguide to two different directions At the same time the reflector reflects a portion of the light from the second direction back to the first direction.
Lei Feng Network understands that the patent document also describes that Magic Leap One's eyepiece has three such waveguides and is capable of producing three wavelength ranges, each corresponding to red, blue, and green light and then reflecting light in multiple Region as described in the previous patent for system and method interpretation, the wavelength can produce three fields of near-field, mid-field, and far-field, as described in the system and method patents.Virtual objects Displayed between light fields and mixed between light fields to give depth illusion.
At a recent Code Media conference, Magic Leap CEO Rony Abovitz said, 'We want to interact with your visual cortex in a very biological way, which creates a lot of amazing experiences. We spend a lot of energy and money The establishment of the 'Digital Light Field', after millions of years of evolution, has changed the eyes of our creatures to the present, all related to how light interacts with the creatures. '
Although Magic Leap has repeatedly publicized the magic of its products, but only a few people experience their products, and because confidentiality agreement can only be described vaguely.
4. Patent shows the new AirPods will have built-in health sensors;
Nowadays, many people get their own health data by wearing smart watches or sports bracelets.It is reported that Apple will soon add this feature to AirPods wireless headphones.
Apple recently won a new patent, the patent described as 'one or more biometric sensors with headphones' That is, this product will have at least one biometric sensor that can monitor the indicators.
It is noteworthy that this is not the first time Apple has explored the headset as a fitness tracker, after it has won a similar patent.
Of course, getting patents and launching real products are two different things, and Apple's speed in this area has lagged behind that of other vendors, and now Jabra and Dash have introduced headsets that can monitor heart rate and maximal oxygen uptake. Let's wait patiently , Take a look at what kind of product Apple will come up with. Tencent digital
5. Deadlock to be broken Sharp upgrade Sharp Hisense storm lawsuit or renewable variables;
Wu Junjie
Last year, foreign media sources said Sharp to abandon legal measures to prevent Hisense in the North American sales Sharp series brand TV sets.
Hisense responded that "China Business" reporter said, 'We do not respond to this matter.' As of press time, Sharp has not made any response.
Due to the complicated circumstances, the long trial period, the difficulty of hearing, the high cost of litigation and the low compensation fees, the number of such respondents dared to speak up, shake hands and say the best solution path. Not smooth Sharp lay or timely win-win move.
It is worth mentioning that, while competition for trademark rights was in full swing, Hisense, a defensive state, also wielded a patent sword from Sharp in November 2017, which led to the war from the United States.
China and the United States have always been the color TV market to win the global contend for the fight between the two acts is also seen as a concentrated manifestation of the dominant market grab.And in the domestic color TV market downturn in the background, Emerging, Internet TV boom cooling market opportunities, will also intensify the color TV enterprise market battle upgrade, which Sharp, Hisense has also raised a higher level considerations.
Deadlock to be broken
Different from the high profile of the two parties in the previous lawsuit, Sharp and Hisense changed their attitudes subtly, while Hisense chose silence.
The controversy began in June 2017, when Sharp filed a lawsuit against Hisense in a California court in the United States, charging that Hisense in the United States under the SHARP brand to sell low-cost low-cost LCD TVs undermined Sharp's brand image and asked Hisense to discontinue use of the SHARP trademark , And offered at least 100 million U.S. dollars in damages.
Less than a week later, Hisense, which is well-known for its steady, low-key style, publicly responded that it would take a pro-active response and defined Sharp as a "grateful revenge." This extremely gunpowder response also caught the attention of the industry.
In the end of November 2017, Hisense Hisense (15.450, -0.19, -1.21%) filed a lawsuit against courts in Beijing and Qingdao, accusing Sharp of more than a dozen The TV products sold in China infringed the patent right of Hisense, while Sharp also responded strongly that the patent layout of the company is strong and strong, with the same patent "sharp weapon" that can be escalated.
It is reported that Sharp was released before the soft body paragraph, the United States Northern District Court in December 2017 the decision to support Hisense's motion to dismiss Sharp prosecution and ruled that the case must be submitted to the arbitration center of Singapore until the arbitration is completed, the Case may continue to hear the possibility.
Although both sides of the incident did not disclose the contents of the contract of trademark use from start to finish, Li Shunde, vice president of China Intellectual Property Research Institute, bluntly stated: "At the beginning of the dispute, Sharp preferred the lawsuit instead of arbitration, which shows that neither party had Arbitration clauses on the use of trademarks in the North American market, which are not usually dealt with by arbitration courts.
This viewpoint has also been approved by Xie Xiaoyong, director of the Intellectual Property Development Research Office of the State Intellectual Property Office. "Nor does it exclude that the trademark rights also apply to areas other than North America. Therefore, after the North American lawsuit was made, Hisense also drew arbitration from the Singapore Arbitration Center '
However, no matter what kind of situation analysis based on the situation in the United States, the appeal is not optimistic for Sharp in the United States before the Northern District Court ruling in favor of Hisense's motion to dismiss Sharp prosecution, the District Court of the District in November 2017 Approved Hisense's request to dismiss Sharp's motion and denied a motion to apply for a ban, which also means Sharp's prosecution in the United States against Hisense did not receive the support of the court.
Patents waving patented enterprises commonplace, but for the business of manpower, material and financial resources is tantamount to a test.Xie Xiaoyong said that nearly 78% of similar cases and more coordination, withdrawal and so on, otherwise it is very likely to bring both lose and lose s consequence. '
'Even if the court decision, it is difficult to meet the requirements of both parties, therefore, to reach a settlement is usually the best solution.' Li Mingde said that from the past, the gap between the silence to today's silence, if Sharp attitude to lower, give up Resort to legal means to resolve the battle for the right to use trademarks, reconciliation of events is a high probability event.
Torn tear each other behind the upgrade
The Sharp Hisense battle is also seen in the industry as a microcosm of the North American color TV market, according to public figures, Hisense's TVs in the US market, sold under the Sharp brand mark, contributed about 70% of its market share, while Sharp, Released 14 million units sales target is more than twice the sales of television in 2016, also caused outside criticism of its 'undervalued'.
According to Cui Jilong, vice president of research and development of Alvarion's cloud-based display devices and systems, Sharp's sales target of 10 million units is in urgent need of support from the three major global markets of China, North America and Europe. Mutual tear and flames of both sides can spread from home to abroad, The same with the increasing competition in the domestic color TV market inseparable.And Sharp to seek "leapfrog" development, at the cost of its Chinese market TV prices dropped to about 50% of Japan's price.
According to data from Orvite Cloud Network and Zhong Yikang, domestic color TV sales volume dropped about 8% in 2017 year-on-year to a record low in recent ten years, , Hisense Electric's net profit in the first three quarters of 2017 almost cut.Mast two years the massive Internet TV brand has not been spared, the market share fell 6%.
'Sharp can be counted as a few of the' harvest 'of the Internet TV brand market share of enterprises, domestic color TV companies on the contrary did not gain access to new market space.' A domestic color TV executives do not want to be disclosed, Sharp also eroded some Domestic color TV market share.
However, this does not mean that Sharp's domestic market performance on the deep expectations.According to insiders, Sharp 2017 shipments in the Chinese market more than tripled, but only to stay at 4 million units, from its 8 million Taiwan's shipments go a long way to go.
The reporter also noticed that the wave of AI technology that has been widely used in Internet, automobile, smart hardware and other fields has become a new technology point for driving the transformation and upgrading of color TV enterprises. In 2018, some people in the industry also regarded the TV AI technology as a collective force Year.Hisense, TCL, Changhong, Konka and other traditional TV Legion have launched AI products.Cui Jilong bluntly, 'Sharp's emphasis on high-definition 8K push, technology access threshold is not high.
In contrast, AI seems to be more imaginative space, but the executives of color TV companies such as several respondents also bluntly, 'At present, the traditional color TV enterprises AI generally stay in speech recognition plus simple search, and has not been widely mature Use
In this regard, Choi Ji-long disagreed, 'On the one hand, the television itself has the possibility of precipitation of user data, which continues to optimize the user experience provides an opportunity; the other hand, color TV enterprises and AI technology through leading enterprises to make up for their own Technical perception of the lag.
It can be expected that the Internet companies give up the 'cake' will be more and more AI 'wings' of color TV companies eat. Of course, the panel and other upstream raw material prices expected in 2018 will be moderate downward and the World Cup and other sports events Boost, but several agencies that research report, the domestic color TV market in 2018 in a "cautiously optimistic."
'But the price for the high-end product brand image damage is irreversible.' Cui Jilong continued, for Hisense, the battle for the right to use the trademark once again its global brand weakness exposed the short board out. "China Business