Market participants pointed out that MediaTek stressed the organizational structure from the beginning of this month. The original HBG (Home Entertainment Business Group) has been re-transformed into Intelligent BG (Intelligent Product Business Group) and has been included in the automotive product group as a separate business unit (BU) There will be success in 2019.
MediaTek invited Jerry Li to join the team in June last year and was promoted to CEO in February this year. Within the framework of the restructuring, the R & D team was reorganized. This time, the HBG was re-divided into Intelligent BG, which was promoted by Cai Lihang after taking office A phase of organizational restructuring.
It is understood that MediaTek's newly established Intelligent BG general manager of strategy long visitors Jie, Deputy General Manager Xu Jingquan, including the former division of the flat panel multimedia and networking BU, as well as television, car two BU. The former focuses on multimedia and A variety of networking applications, the latter will be included in the AI function of the television sector, as well as the newly added automotive sector.
The industry believes that MediaTek more obvious change is to upgrade the car team to the formal BU, representatives will begin to look at their performance, hoping to achieve the department as soon as possible the parent company revenue, shipments and profit contribution.
MediaTek is now entering the automotive market with the push of its "Autus" platform to lock in four major applications: automotive infotainment systems, automotive infotainment systems, millimeter-wave radar solutions, and visual advanced driver assistance information systems.
MediaTek believes that the "Autus" platform integrates innovative sensors, traffic safety systems and autonomous driving functions to implement car networking technology.