Data show that in mainland China in the year of 491 million shipments, an annual reduction of 12.3%; 4G mobile wave tide receded, the performance of the rigid switching replacement demand weakened, resulting in shipments over the past two years the growth trend. Is the fourth quarter of 2017, shipments fell more than 20%.
The report also predicts the development trend of the industry in 2018. According to the report, from the demand perspective, the market demand in the international market is higher than that in the mainland China. After more than a decade of rapid development, the handset market in China is close to saturation. Although the full screen, Technology such as AI has driven the development of the handset industry, but these technologies are not enough to bring about a large replacement demand until 5G, while some emerging markets in the world such as India still have growth dividends. Currently, India's internet penetration rate is only about 30%, and according to Counterpoint Research, about two-thirds of Indian mobile phone users plan to upgrade their mobile phones in 2018.
From the perspective of competition, the report pointed out that the leading edge of leading enterprises will continue to expand.First-tier brands are relying on large-scale orders, lower costs, access to more priority supply, and thus strengthen the lead.From Huawei, millet According to the 2018 performance indicators disclosed by Samsung, the shipments in the global market are still flat or even higher than those of 2017 despite the slowdown in the overall shipments growth.
In addition, judging from the technological development of the mobile phone industry, the report pointed out that there are innovative trends in many fields such as screen technology, lens, screen material, and chip; with the rapid development of the full screen of mobile phones, the screen itself has some innovations in technology such as shaped design, Shaped cutting, at the same time under the screen and other technology updates will quickly follow the fingerprint; the lens will continue to improve the evolution around the multi-lens, face recognition direction; battery material will be accompanied by Samsung's graphene battery on the Galaxy S9 Enable and break the technical bottleneck that has plagued many years and lead to the change of battery technology; while the chip technology focuses on the combination of artificial intelligence, speech recognition and object recognition will have better performance on the new generation of processors.