This afternoon, a number of domestic media sources said that informed sources revealed that 360 mobile phone and hammer technology is currently under negotiation to conclude the merger, so far the final transaction has not yet been reached.
It is reported that 360 Chairman Zhou Hongyi and Hammer Technology CEO Luo Yonghao intent on the merger of the two sides before the Spring Festival in 2018 have already begun to contact the current team has seen both sides.
Previously, Zhou Hongyi said publicly that 'Lao Lo still did well, but his luck was almost.' However, in the opinion of the insiders, the two mergers did not come from the same situation, but more forced by the form.
Data show that in 2017 China's smart phone market, the top five vendors more than 75% market share, leaving only 24.3% of all remaining companies.This shows the current market is in a state of extreme differentiation and the market is expected to concentrate the next two years Degree will be further exacerbated.
The industry said that at present except for one plus, 8848, Mito and other small brands to make money, the other small brand manufacturers are at a loss.Further focus on the market for small and medium brands is very unfavorable, we can foresee a large number of manufacturers in the next two years will collapse For example, the original sub-brand ivvi Cool Group has stopped mobile phone development and production.
Although Zhou Hongyi repeatedly reorganized the mobile phone business, 360 mobile phone sales have been unable to break through the past two years, sales have remained at around 500 million, the first breakeven in 2017. Previously, 360 mobile phone president Li Kaixin said 360 mobile phone will continue to be steady and steady, not Impatient, to maintain growth, for profit, step by step up.
While the hammer cell phone has been at a loss.Data show that only a net loss of 428 million in 2016 alone in 2016. In the extremely difficult, hammer handset received a 1 billion yuan of round of financing in 2017. Among them, the Chengdu Municipal Government funded 600 million yuan.
The two mergers rumors, the industry said that mobile phones are highly personalized consumer electronics products, after two brand positioning, corporate culture is completely different, even if the capital level mergers, the brand level in the future will face many problems.