As soon as the air-conditioning business started, it launched its own marketing campaign. It intensified the war in March with a view to winning market share in the first round of industrial war after the Spring Festival and boosting morale. The postganglionic syndrome of household appliances subsided and the fighting spirit rekindled.
On the one hand, March has long been an important period for air-conditioner enterprises to release new products in early pre-peak season and deliver them to channels for the battle of the peak season in March. On the other hand, in 2018, Shanghai AWE advanced many days ahead of schedule in 2018 and opened the curtain on March 8 As a result, businesses quickly moved.
The afternoon of February 28, Suning net lung engineering and "2018 Air Conditioning White Paper" conference site, the Chinese Academy of Engineering Zhong Nanshan hammer pound an old air-conditioning, Suning officially opened the 'net lung project', which is Suning following the trade-in double-line integration , Installation costs capped heavy action, once again initiated the industry's first major move, but also this year's first event in the field of air conditioning.
In fact, the fight against first-line air-conditioning business has already started the action, February 23, New Year's Eve, the United States took the lead in sharing air conditioning beating drums, FIBA Basketball World Cup 2019 opening match in the first division of Dongguan Division, the United States Bo shared air conditioning New Zealand team November 27, 2017, Microblog officially became the top sponsor of the FIBA 2019 Basketball World Cup New Zealand's national basketball team, hoping to use sports marketing this card to enhance brand influence, to achieve full domestic and overseas markets flowering.
On February 25, Gree Electric Union's official micro-government issued a letter titled "Gree Electric Union to All Colleagues": In view of the outstanding achievements made in 2017, in order to share the development achievements, the Company decided that according to the total amount of 1,000 yuan per month per capita Degree, according to the performance, positions to raise staff, suddenly lead to heat.As we all know, the end of 2016 Gree will give each employee a salary increase of 1,000 yuan, showing the brush frequency trend, the initial second-rate raise in 2018 can be described as domineering Gree Electric Dong Mingzhu, chairman of the board, said in his speech for the New Year: 'The future development of Gree is no longer a simple one with a goal of hundreds of billions. We hope that through the realization of this goal, everyone will live a happier life and a spiritual reward , Material gain.
US air-conditioning to extend the 'fire March' action, during the purchase of Star series of air conditioning, installation of free height fees, brass fees and so on, comfortable 0 yuan installation. Machine national unified purchase price. Where the old home air conditioning, you can enjoy the benefits of the old replacement discounts. Where the United States home central air conditioning products, you can enjoy the home measurement, as well as free custom design gift package. To brand tour, hand tour hegemony, short video dissemination, sports events and other marketing methods, showing a new rejuvenation posture, continuous improvement of user experience, the effect is significant, 2018 will not be trivial.
On March 5, Oaks held the 2018 E-Commerce Summit with the theme of "Cross-sector Cohesion Innovates Out-of-the-Box" and launched the second Austrian Festival of Powder-Powers from March 9 to March 19, highlighting the 'Fixed-price Frequency Converters' 1p an inverter frequency price of 2199 yuan.March 2018AWE site in Shanghai on March 8, Oaks will be released by the famous financial writer Wu Xiaobo as 'a new species of air conditioning sector' black technology, appealing to the public appetite.With Oaks air-conditioning located in Ningbo Yinzhou District, the annual production capacity of 7 million sets of smart factories completed, Ma On Shan in Anhui Province with an annual capacity of 8 million sets of smart home air-conditioning Industrial Park started in 2018, the future must be in the inverter and intelligent products launched a fierce offensive.
Chigo air conditioning on the eighth day of the eighth month of the commencement ceremony of a gongs and drums, all departments and units promptly follow up, staff introduction, Zhigao production orders have been routed to June, thousands of employees on the sixth post one after another in place to rush order, increase Input, strong stamina, grab progress, for the high domestic and international production of a new quarter of production a good start.
Affected by the favorable impact of the two cold seasons in 2016 and 2017, 2018 air-conditioners in the cold season attracted many capital and brand additions. The channel replenishment enthusiasm was high, delivering an endless stream of orders for the factories. The mainstream brands have expanded their production capacity. Small and medium-sized brands Not to be outdone, forming crowds compete with the trend.At the same time, are also facing the raw material price volatility, the terminal demand performance is less than expected, the real estate market regulation and other risks.Marfare in March is not only an important force in brand competition for market share, but also brand strategy, The key offensive nodes, from products to the model, from the invitation of the Star coffee to the conference ritual sense, as well as the influence of marketing events, etc., are all the brand competition between the fire point.
