MWC as the communications industry's 'Spring Festival Night' has always been a battleground for handset manufacturers and this MWC2018 above, Nokia released on the breath of 5 new products, compared to the first year of return to a paragraph, apparently on the market Further ideas; and release of five products cover the entry-level features from the machine to equipped with Snapdragon 660 processor, high-end phones, the span is very large.New machine release at the same time, Nokia also announced the return of the first year Results - Worldwide sales of 70 million units in 15 countries reached the top 5 smartphone rankings, the world's first machine, people shines.
In-depth cooperation Jingdong bring super-high growth rate
At the MWC Nokia booth, we also had the privilege to communicate with Xu Lixin, head of Nokia Mobile Greater China, and Chen Ting, president of Jingdong Communication Business Group. Jingdong just recently adjusted its organizational structure. Prior to that, Hu Shengli, Jingdong Group senior vice president, in charge of fashion life business group, and Chen Ting took over the previous work Hu Shengli.It is worth mentioning that before joining Jingdong Chen Ting is in Nokia for many years of senior executives, as early as ten The cooperation between Nokia and Jingdong years ago was also handled by Chen Ting.
Left: Jingdong Mobile Communications Chen Ting, president right: Nokia China Xu Lixin
As the largest 3C retailers, Jingdong in the channel's role should not be underestimated. And Jingdong depth cooperation is also the dream of every 3C vendors. And Nokia and Jingdong cooperation has been 10 years, of which experienced brilliant , But also met the challenge, and return to Nokia from the beginning of the first product that has maintained deep cooperation with Jingdong, and even the world debut are placed in Jingdong to do.In the cooperation between the two sides, Nokia 6 in Jingdong platform to achieve three consecutive The monthly delivery was sold out, and the mobile phone sales and sales have been included in the top ten, made remarkable progress.
Through on-site and executive understanding of both, this year, Nokia will have more new products to cooperate with the Jingdong. Including the latest release of the Nokia 7 Plus is the first time after the launch of the appointment in Jingdong, March 7 start Sale, while other countries and regions will be on sale at the end of April this Nokia 7 Plus modeling atmosphere, feel smooth and delicate, on the configuration also has enough bright spots, released by a lot of fans attention and sought after According to Chen Ting revealed that in just a few hours time, the Nokia 7 Plus appointment reached several thousand units.
When are the new Nokia phones listed?
Nokia China is the world's most valued Nokia, many products are starting in the country, the first domestic market. For the newly released several phones, Nokia will choose when to sell it in the country? According to Xu introduction, the first new Nokia 6 has Early in the world, in January sold in Jingdong, and the latest release of the 7 Plus has been preferentially scheduled in the country, will be on sale March 7. As for the Nokia 8 sirocco and the much-watched 8110 will enter the domestic market later .
For the engraved Nokia 8110 4G this 'banana machine' products, the scene a lot of viewers are put it down, and several media friends around me also have a strong interest in the aircraft. Classic slider shape, increasing the screen at the same time Canceled the antenna, but also has more than 20 days long standby, so that this product both in terms of practicality and appearance have a good performance.
In the early to cut into the product is a reasonable choice
For Nokia's product positioning strategy, Xu Lixin believes that Nokia is more concerned about the needs of consumer groups to enter the market first choice of 6 series, mainly to value user acceptance, but also with reference to the views of Jingdong, it is reported as early as the product release 6 Month has begun the mutual exchange of data between the two sides, in the brand, user, and other levels of communication from the market response is cut into the price segment is relatively modest, so to achieve extraordinary sales performance.Of course, in the future Nokia affirmed Will do a full range of products, according to Xu Lixin introduction, follow-up will see more and more rich products emerge.
The future of products will be more bright spot
For Nokia in the new technology above planning, Xu Lixin said that Nokia has a very tight grasp on technology, including Nokia, 5G, Iot and other aspects of the layout of Nokia, and HMD Nokia as a global strategic partner has long been doing in 5G The layout and Qualcomm, Google and other strategic cooperation, will be the first time released 5G products.And Chen Ting said that through the cooperation between the two sides in advance to see Nokia's future planning products there are many amazing features, After the listing of these products in the second half will certainly bring surprises to the industry.
As of MWC2018, the return of the Nokia brand has more than a year, although the market is not set off by the storms, but from the product point of view, Nokia's taste still retained .In fact, most of HMD China's employees are also old Nokia, many of them Xu Lixin This work more than 15 years veteran, Nokia is the reason for Nokia, it is with the feelings of these employees, they have always adhered to the product.
