2018 'Fresh' sound wins

In 2017, with the overall upward trend of the household appliance industry, the output of white goods also increased steadily. According to the data released by China Yikang, the retail sales of air conditioners increased 27.5% and 32.6% respectively in 2017, while the sales volume of washing machines Retail sales in the market increased by 6.2% YoY and retail sales increased by 11.4% YoY; retail sales in the refrigerator market increased by 3.7% YoY and retail sales increased 9.8% YoY. Although the growth rate of the refrigerator market was lower than that of air conditioners and washing machines, the internal structure of the refrigerator market tended to upgrade significantly In 2018, the upgrading of the structure of the refrigerator market will continue, but the upgrading of the structure from the external door structure will be shifted to the internal upgrading of functions from 2018. Which of the many functions of the refrigerator will be the future market The focus of competition? We judge: 'Preservation will be the most important function of the refrigerator, this function will also become the focus of competition in the refrigerator market in 2018.' Why is fresh? There are the following main reasons:

First: Fresh is the most basic refrigerator, but also the most central function, if consumers lose their demand for fresh, refrigerator will cease to exist.

Second: the main brands have the power to keep fresh features since 2017, many brands have released the brand refrigerator on the preservation of this feature related to black technology, the more representative are: Haier's 'full space preservation' Of the 'ecological freshness', the United States of the 'microcrystalline a week fresh' Meiling's 'water molecules activated preservation technology' and so on, from the main brands one after another market action point of view, the preservation of this function point will force everyone focus.

Thirdly, under the general trend of consumption upgrading, there is a need for both fresh-keeping demand and fresh-keeping technology 'double upgrade', and the promotion of consumer demand and promotion of technology together.With the continuous improvement of national disposable income, the affordability of Chinese residents has been greatly improved, Consumer demand for refrigerators also unlike the previous limited to storing things is not bad at the initial stage, and now consumers need the refrigerator to save the ingredients to the closest ingredients of the original taste, can be said to be authentic preservation .Brand Business constantly improve the preservation technology will also continue to meet consumer demand from the preservation.

Above these three reasons, we judge the competition of 'freshness' technology will be the focus of competition in the refrigerator market in 2018.' Freshness' has become the focus of the refrigerator market in 2018, so Yung-Sheng ' This fresh-war?

First: a profound accumulation of gene technology and preservation techniques, profound knowledge.

Yung-Sheng in the development process has two major technology trump card, one is 'energy saving' technology, one is 'preservation technology' as early as 1996, Rongsheng refrigerator independent research and development of fluorine-free energy-saving refrigerator technology, won the second prize of national scientific and technological progress, This is also the highest award in the field of refrigerator in China.As a technical leader in the refrigerator industry, Rongsheng has never ceased its R & D and innovation in the past 30 years in the past 30 years and has successively researched and developed VC preserved fresh magical pots, air purification warehouses, Ion sterilization, nano-water mist fresh, nano-anion, all-ecological ions and other preservation techniques, it is this continuous self-revolution and breakthroughs, so Rong Sheng stood in the forefront of technological innovation in refrigerators.

Second: Rongsheng from the 'fresh' era to fully upgrade the 'keeping fresh' era.

The traditional preservation technology can only delay the loss of nutritious ingredients in the refrigerator, this technology has two limitations. The first major limitation is no matter how the delay can not stop the loss of food nutrition. The second major limitation is not targeted The ingredients are taught according to their aptitudes, and the traditional preservation technology simply solves the problem of preservation of all ingredients by changing the temperature, humidity and light, but neglects the different requirements of fresh food such as fruits, vegetables, meat and poultry, etc. For example, Animal cells only cell membrane, the need for deep freezing, rapid generation of bands through the ice crystals, while plants have thick cell walls, refrigerated storage temperature constant, adequate water to kill bacteria to ensure and inhibit the respiration. In the same space to solve Preservation of different ingredients needs, has become a major refrigerator refrigerator technology problems.

In order to solve this industry problem, Yung-Sheng pioneered the "ecological and fresh-keeping" technology. This technology has three major characteristics:

1): 'fast' (quickly through the ice crystal generation zone.) Ecological conservation technology, using 90-minute quick-freezing technology, the industry's fastest speed 'through' ice crystal generation zone, reducing the destruction of food cells, .

2): 'micro' (micro-hole air supply). The whole eco-preservation technology, micro-hole air-cooled uniform temperature air supply system in the refrigerator, each layer is provided with micro air supply channel, Distribution more evenly, so that food is better care.

3): 'High' (high rate of sterilization) .Yongsheng ecological technology system, full integration of the third generation of preservation and insulation technology, negative ion sterilization fungicidal rate up to 99.8%, hydrogen deodorant odor decomposition rate of 95 %, Net ion group high permeability moisturizing extended preservation period of 20%, thus creating eco-friendly fruit and vegetable in the refrigerator like a sterile, tasteless preservation environment.

Third: Yung-sung will be the focus of marketing focused on the 'eco-preservation' the preservation of the core technology.

In many cases with good technology does not necessarily mean that you can win in such a market competition, but rather the marketing of the technology in the marketing process can withstand the temptation of other market hot spots, stick with and focus is The key to winning from the current focus of Yung-Sheng marketing point of view, it is basically focus on resources, closely around the 'ecological preservation of fresh' the core technology to maintain the preservation of this strategic force is Rongsheng here Field preservation victory won an important weight.

For this reason, we have reason to believe that for more than 30 years, we will stick to the principle of "quality-oriented" in the new era, Focused, advancing with the times.

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