In the future, China YTO will continue to optimize the product structure and trade mode, further enhance the intelligent level of tractors at the same time, enhance the ability of international market development, project-driven sales, to achieve by the trade Business to integrated service provider change, from making products to make the brand change, from international trade to international operations change.
As the largest farm machinery enterprise in China, YTD products have been sold to over 60 countries and regions in the world since 2012. YTO is not only exporting equipment, but also assisting the host country to establish a mature agricultural mechanization mode of operation. YTO achieved a 51% increase in exports of high-horsedraw tractors and a 113% increase in horsepower tractor exports, surpassing the domestic market for the first time in terms of profitability in the international market.China's YTO achieved rapid growth in sales of tractors in the Americas, CIS, Southeast Asia and Eastern Europe Among them, Serbia, Burma and other regions of the growth rate of 60% or more.
Market breakthrough
In 2018, with the breakthrough of five major strategic markets, YTO has made its tractor business bigger and stronger, and has driven the harvest of other new businesses such as machinery and equipment. It also promoted the complete set of agricultural mechanization solutions and continued to maintain the growth of more than 15% of its export business to consolidate the growth of China Brand YTO large tractor agricultural machinery export first leading position. 'China YTO continuous improvement of internal strength, enhance the ability to open up overseas markets.' China YTO Group International Trade Company Liu Jianguo, general manager, said that on the one hand, the internal relying on YTO On the other hand, strengthening the construction of key market channels externally, and gradually completing the layout of R & D chain, market chain and supply chain, product quality, standard product category, operation and management Management, construction of personnel and other international standards in full compliance, to achieve the efficient operation of overseas operations.
Duocuobingju
For overseas market segments, China YTO fully played the role of channel information feedback to enhance product adaptability improvement and development and continuously improve product reliability. It also improved its overseas marketing centers and service centers, trained local maintenance personnel and enhanced its overall competitiveness. , Absorb global resources to carry out international capacity cooperation and technical cooperation, give play to the role of overseas subsidiaries and gradually promote the localization operation.
Smart upgrade
In the context of the rapid development of the Internet of Things and big data, China's first move into the 'brain for agriculture' will not only help China to achieve its goal of providing users with 'efficient agricultural value chain solutions,' but will also Drive more enterprises to participate in the platform of 'agricultural brain' and promote the continuous advance of China's agriculture to modernization and intelligence.
In the meantime, China First Tractor will further enhance the intellectualization of tractors in such fields as autonomous driving, precision agriculture and tractor management information service platform, etc. Through the research and application of tractor intelligent management level, it will realize a single farm machinery and equipment manufacturer, Manufacturers + service providers + information service providers' transformation.
Optimize trade
In order to optimize the mode of trade, China has strenuously shifted its promotion from the stand-alone trade to the promotion and practice of agricultural mechanization networks. It has organically integrated agricultural machinery, agronomy and agricultural development, innovated its thinking, and enhanced its international market development capability. It has brought project-driven sales and promoted the overall management of the Company The rapid increase achieved by the traders to the integrated service provider to change from making products to make the brand change from international trade to international operations change.
China YTO has continued to promote the business of YTO Belarusian Technology Co., Ltd. and gradually built it into an R & D center in China and the Commonwealth of Independent States, jointly developing markets such as the Commonwealth of Independent States, Eastern Europe and Central Asia, The new agricultural technology in China will benefit 170 million people in Europe and Asia, and China YTO will speed up its' going out 'to give full play to its railway marshalling station resources and geographical advantages to promote the operation of Luoyang to Central Asia's Banli and speed up the realization of enterprises' The transformation and upgrading of the modern manufacturing and service industries and the gradual realization of docking and cooperation with important foreign trade ports such as Qingdao Port and Tianjin Port so as to reduce the export and transportation costs of enterprises and continuously promote the international trade development of Luoyang and Henan-based enterprises. China YTO will strive to find potential markets , Potential customer base, take the initiative to understand the actual needs of different customers and markets, increase sales vitality and market, customer demand sensitivity to meet the needs of different levels of users and promote international business to the next level.