Since the second half of 2017, the air-conditioning industry has continuously entered a new brand into our field of vision. Among them, there is no shortage of brands that are growing rapidly in the dark. The brand prosperity of the air conditioner industry has once again reached a new height. From 2018 onwards, there are three The brand will realize its own production, which means that the three brands will start from the independent product development and production to seek more long-term development.The three air-conditioners are Shuanglu, Shangling and Mitsubishi Nikko respectively, which belong to Shanghai Shuanglu Shang Ling Enterprise Group Co., Ltd.
Shuanglu Shangling Suqian plant
Deer, Shanglin these two brands in the refrigerator industry has a profound accumulation and brand foundation, in air conditioning, Shangling air conditioner and Mitsubishi air conditioner in the air conditioning industry are cutting-edge brand, has relied on OEM production, self-built marketing team, In the air conditioning industry also has nearly five years of development history.
Shangling and Mitsubishi Nissan air conditioning in the past production methods and operating strategy is quite high flexibility, according to the degree of the industry boom can adjust the sales plan. 'First market, after the factory' is Shuanglu Shangling Enterprise Group Chairman Chen Quan Miao a consistent attitude, its essence is to start the brand with the minimum investment to avoid the situation in the market is not solid enough to cast a high risk of plant construction. After five years of accumulation, Shuanglu Shangling Group has accumulated some channels in the air-conditioning industry Resources and brand influence, self-built production line and independent R & D and production are put on the agenda in 2017. This means that the market scale of the Shuanglu Shangling air conditioner is enough to control the risks brought by the self-built factories, and the time has come for the construction of independent capacity.
After 15 years of rapid development, today's Shuanglu Shangling Group already has three production bases in Shanghai Songjiang, Jiangsu Suqian and Zhejiang Ningbo. Relying on the construction of a new base in Jiangsu Suqian, the annual production capacity of refrigerators and freezers will reach 5 million units, of which Suqian Production Base automation level in the industry. Shuanglu Shangling Group production line sited in the group's Suqian base, Jiangsu Shuanglu Electric Co., Ltd. initiated the establishment of Jiangsu Shuanglu Air Conditioner Co., Ltd., the first phase of the project invested 100 million yuan, the project set After the introduction of joint-stock plan to take joint-stock cooperation model, intends to recruit 60 shareholders to raise 300 million to set up a project investment company, and then Jiangsu Shuanglu Electric Co., Ltd. joint venture set up air-conditioning company, of which Jiangsu Shuanglu Electric Appliance Co., Ltd. accounted for 70% of the shares Business and other natural persons account for 30% of the shares.
Shuanglu Shangling Suqian factory aerial view
Shuanglu Shangling through joint-stock cooperation, agents and factories will be closely linked together and wholeheartedly operate their own brands and products to achieve win-win cooperation, in addition, but also through the agency shareholder team, timely receipt of market feedback for the Factories integrate channel resources industry, rapid response to market demand.
Jiangsu Shuanglu Air Conditioner Co., Ltd. has been put into operation in February 2018, to produce a number of machines for testing, into mass production in March. It is reported, March 10 to supply large quantities, in March plans to schedule 20,000 units , April production of 50000. In the original Shangling, Mitsubishi Japan air conditioner based on the increase Shuanglu air-conditioning brand, Shuanglu Shangling Group there are three major brands of air-conditioning products on the market.
Shuanglu, Shangling, Mitsubishi Nisshin to take a unified product development, production management, product quality Shuanglu Air Conditioner Co., Ltd. is the most important key points, two, sheet metal, injection molding and electrical control will achieve independent production, the quality control While reducing production costs, development and production of variable frequency and constant speed products, high-end machines, conventional machines, promotional products covering a comprehensive.
Shuanglu Shangling Suqian factory automation greatly enhance the degree
Relevant person in charge of Shangluo Air Conditioning said: 'In the situation of rising raw material prices, there are many new brands ex-factory price even lower than the industry generally accepted cost price, it certainly exists jerry work, energy efficiency virtual standard situation.' Under the chaos of the industry, Shuanglu Shangling Air Conditioning adopted the principle of cost price pricing.The official said: 'At present, high profit air-conditioning is impossible, we insist on product quality, so as to be able to base ourselves on the industry and go further '
Deer, Shangling air conditioner in the marketing of refrigerator marketing resources, into the refrigerator marketing system, you can save marketing costs, increase the chips with the dealer game, Mitsubishi Japan air conditioner is operated by another team.It is reported that in 2018, Shuanglu Shangling Group air-conditioning business sales target 30-50 million units.
