In 2012, the emergence of the concept of haze, many people aware of those white fog in winter, may not be as harmless as imagined. With the public hot, people in the street have to bring heavy Masks, just to protect every breath safety.As the haze is gradually well-known to the public, another new type of home appliances began to become popular.Air purifier, no doubt for many families brought a new family air quality solutions. Purifiers are equipped with strainers to filter PM 2.5 containing PM 2.5 to purify home air. In 2013, air purifiers have become a hot 'net red' and some even sold out of stock.
However, with strong government support for air pollution this year, climatic conditions are not suitable for the formation of smog and the favorable factors in both areas will continue to increase the number of blue skies in 2017. Now that winter has come to an end, we can not help but wonder if this is the case Under the air purifier still 'sell'?
After the haze empty net market performance?
Let us first look at the sales volume to see if the air condition is related to the sales volume of the air purifier.In this year, the government proposed to "reduce the coal by gas" and "substitute the electricity by coal" Heating the air quality caused by the burden.At the same time, the common northern wind this year, the flow of air is not conducive to the accumulation of haze, the two added, the air quality this year is far better than in previous years.In the previous haze situation is more serious in Beijing, This year there have also been rare good weather.
In terms of sales volume, the air purifier market did not fall back in 2017, with a significant year-on-year increase. Sales of air purifiers as a whole According to data from China Econazole, the air purifier market is showing retail sales in the last four weeks of 2017 Volume dropped sharply, of which the maximum reached 80%. The previous peak season, but ushered in the winter this year, so many practitioners a little confused.
However, at the beginning of this year, the air purifier market once again ushered in growth. This shows that the air purifier market is not dependent on past weather factors. Instead, it arouses consumers' awakening of health awareness and becomes a 'must-have product' for family life. .
From a sales perspective, there is a correlation between air quality and the sales volume of air purifiers, and the sharp plunge in sales of air purifiers in the last four weeks of 2017 is clearly related to the prevailing good weather at the time. To improve such links, we need Manufacturers further clarify the positioning of the air purifier products, so that the air purifier products are no longer the public's alternative.
The amount is still low Air purifier should not be bound with the haze
Despite the continuous haze harassment in recent years, Chinese families still hold low levels of air purifiers. Globally, the penetration rate of air purifiers in American homes is about 27%, while that of Japanese households is 17 %, In contrast, the Chinese family holding rate is still in the single digits.We can see that the most developed countries for the quality of life, the air purifier market to obtain good growth.However, domestic consumers for the haze recognition In fact, even if we can not see the naked eye, there are still some harmful substances in the air, such as the flu season, attached to the dust On the virus, pollen allergy season pollen filled the air in the air, for respiratory disease patients often have a great role.To reduce the haze and the necessary relationship between the air purifier, it is necessary manufacturers in the air purifier products The promotion needs to be changed.
At the same time, for most families, air purifiers are generally only used in winter and will be collected after the smog, but in fact, even in summer, there is a poor air quality situation, when the air purifier Apparently good for the human body after the interior decoration of formaldehyde, is a volatile volatile gases, even if the premature release of the room exudes flavor, can not be completely removed. Currently available on the market formaldehyde-formaldehyde air purifier, apparently stamp some consumption The pain point of the whole point of view, is the current domestic consumer awareness of health has not yet awakened, in addition to smog, manufacturers can give consumers some guidance to change the air purifier product positioning so that consumers understand the air purifier It is not only used to deal with smog days, but to improve your quality of life.
In the use of a wide range of ways, the air purifier products can also expand their own functions.At present, some manufacturers have introduced the air purifier equipped with humidification.When the combination of humidification and air purification, but also eliminates the user at the same time Operating two kinds of home appliances troubles.
For air cleaner manufacturers, 2018 is still full of unknown from a national policy perspective, the air pollution control will continue to be the top priority, which means that relying on the haze to start a sales war is unlikely. In such circumstances, air purifier manufacturers need to do is to use the empty net product to make a new positioning.According to the many indoor and outdoor air quality problems still exist, so that the air purifier is no longer only smog days , But all year round can be used home appliances.From this year rose again sales can be seen, only the air purifier is no longer bound with the haze, in order to allow the air purifier market to be further developed.
As for the consumers, with the rise of the middle class and the improvement of the consumption level, the general public's pursuit of the importance of air pollution and the quality of daily life are constantly increasing, which further impels the further differentiation of the air purifier products.Overall, the air Purifier market is not 'not to sell', but the lack of appeal to consumers in the sterilization, humidification, in addition to formaldehyde and other functions under the urging of the air purifier market there is greater room for growth.
