Almost more than two months ago, to win the big Hong Kong China team, the New Zealand men's basketball uniforms positive impressively MBO MB share air-conditioning shared a global perspective into one fell swoop, in fact prior to that, New Zealand to participate in 2019 men MBO Boeing Air Conditioning has become a focal point in the first game of the World Cup, not only because MBO Air Conditioning invests huge resources in sponsoring the New Zealand Men's Basketball Team, but more importantly, it represents MBO Air Conditioning Worldwide Start the development strategy.
February 23, in the Chinese men's basketball team and the New Zealand men's basketball competition, MBO Bo air conditioning has become a beautiful landscape
February 23, as the Chinese men's basketball national team in the 2019 men's basketball World Cup group match the strongest opponents, the New Zealand men's basketball team wearing a MBO MBCO shared air-conditioned uniform shirt, stood in front of the Chinese basketball fans in the world, this Is a passion collision between Chinese elements.Although the Chinese team can not beat New Zealand at home, MBO MB air conditioning has become a strong showdown in this beautiful scenery.It is worth mentioning that the Chinese men's basketball team And New Zealand men's basketball single-game title side there MBO MBO air conditioning.After three days on February 26, New Zealand on the road again with a score of 93: 84 victory over South Korea, the United States Bo air conditioning again in this strong teams in Asia The competition shines.
MBO US Bo brand into the biggest winner in the new battle
Young faction, dynamic basketball coupled MBO Meibo air conditioning brand connotation, especially MBO MBO's first shared Internet of Things air-conditioning mode, to achieve the intelligence, sharing economy and air conditioning product integration.February 23 China Basketball With the New Zealand men's basketball strong dialogue, through CCTV5 + and other television channels and Tencent Sports and other network platform to achieve synchronous live broadcast worldwide. MBO Meibo air conditioners and New Zealand men's basketball reached a comprehensive cooperation, and in this cosmopolitan The ubiquitous implantation in the focus event made it one of the hot topics in this game.
The sponsorship of the basketball team to brand sports marketing is a widely used method in all industries. However, compared with the traditional sponsorship of the title, the management of the MBO Boeing Air Conditioner and the New Zealand Men's Basketball Team is more systematic.
In addition to the regular sponsorship benefits, New Zealand's men's basketball-related intellectual property, logos, player images, the use of corresponding videos, etc. have all become the cornerstone of MBO's air conditioning brand infiltration, along with signature T-shirts, Basketball clothes, basketball, etc., the surrounding products have also become MBO Meibu brand promotion channels; and MBO Meibo air conditioning product packaging, brand image and so on can present a series of elements of the New Zealand National Basketball.
The sponsorship of the China Men's Basketball Team and the New Zealand Men's Basketball Team on February 23 is a reflection of MBO's other aspect of sports marketing in 2012. After the FIBA announced in 2012 that the men's basketball world championships officially changed its name to the Men's Basketball World Cup, China became the organizer of the Men's Basketball World Cup for the first time Since the Chinese men's basketball team stood on the top of Asia in 2014, the 2019 Men's Basketball World Cup has been the platform for the Chinese men's basketball team to once again sound the world.
As one of Australia's doubles, the New Zealand men's basketball team has been a strong opponent of the strong teams in Asia. When MBO sponsored by the New Zealand men's basketball stand in front of the Chinese team, regardless of the course and outcome of the game, Is the biggest winner in this field of war.
After four 40-minute races, the Chinese team regrets in New Zealand
A new pivot of sports marketing under a game
Often cutting-edge things or forces, always able to become a bearing on many new topics, like the New Zealand-led Australian duo attracted the attention of the world's basketball; just like the MBO Meibo air-conditioning in 2017 will scale production and sales Jump to million units attracted the same attention.
However, those who are cutting-edge who want to make a breakthrough, will inevitably need more innovative measures, there is a rule in industrial economics: the leader of large-scale differentiation beyond; and the formation of differentiation is based on the ability to innovate The shared Internet of Things (IoT) is MBO's core innovation in business model in recent years, and the establishment of this business model and the later-stage large-scale profitability require the promotion of brand image.
MBO US Bo spent heavily sponsored the New Zealand national men's basketball team
2019 Men's Basketball World Cup held in China, MBO Boeing air-conditioning in the brand promotion provides a very important opportunity, and the reason MBO Boeing air-conditioning sponsored the New Zealand men's basketball, in addition to the team's own strength, But also with its continuous progress in the world basket in recent years is closely related to the game.Moreover, the New Zealand men's basketball team also has a similar star Adams - NBA team Thunder center.
The sponsorship of the New Zealand men's basketball team, including its investment in the Sino-New Battle on February 23, appears to be a simple business activity but the brand appeal of MBO Meibo air conditioning is vividly reflected behind: the image of young and light luxury. , Which in itself is an intrinsic element of basketball.
Taking into account the air conditioner market at home and abroad on February 23 at a point in time, this event is more meaningful to the brand promotion of MBO Meibo air conditioners.As we all know, March is the last month of the domestic season of air conditioning market off-season, Before entering the peak season, MBO Meibo air conditioning needs to be fully and quickly to further enhance the terminal competitiveness and channel confidence to sports marketing approach, with the title sponsor of the New Zealand men's basketball as a fulcrum, MBO Meibo air conditioning wrote a cutting-edge corporate brand turned Classic case.
February 26, New Zealand men's basketball South Korea, once again won a victory
More ambitious globalization
Perhaps, only limited to the development of the domestic market, then MBO air-conditioning can be safe, the scale of production and marketing in the past year to reach 1 million units of the size of about 10, MBO Air conditioning is one of them.From the sponsorship of New Zealand men The basket can reflect the future direction of MBO Meiboom air-conditioner, that is, it can exert its power in the international market and realize the domestic and overseas two-wheel drive production and sales system in the shortest time while constantly consolidating the domestic market base of one million units.
More than two months ago, on the eve of the victory over the Hong Kong team of the New Zealand men's basketball team, MBO Co., Ltd. announced its globalization strategy. China has become the global air-conditioner market manufacturing center. Under this macro background, it has risen to 1 million units MBO US Bo air conditioning station at a higher starting point for the global marketing, sales of its products is the only way MBO US Bo air conditioning.
Moreover, with the MBO MB air-conditioning factory in Wuhu soon after the MBO investment base, MBO air-conditioning to get out of the constraints that have been constraining its development constraints; I also learned that Guangdong Meibu Refrigeration Equipment Co., Ltd. has completed the establishment of the international market sales platform, A group in the industry has a wealth of global marketing, sales of the elite became MBO US Bo air conditioning export sales force.
After two consecutive years of explosive growth, both the domestic air-conditioning market or the MBO Meibuo air-conditioning itself, are facing a larger space in the dynamic changes in the competitive landscape, the overall market high in the new cycle of development 2018 will also be the first year of MBO's strategic development of global air conditioning.
