On the evening of February 26, Vantage released a performance briefing, with revenue of Rmb5.731bn in FY17, up 30.4% YoY; net profit of Rmb508mn, up 55% YoY. Basic earnings per share of Rmb0.87.
For the revenue growth, Vantage said the main reason is the company to implement high-end intelligent strategic transformation, and actively introduce high-end new products, so operating income to achieve substantial growth; operating profit, total profit, net profit attributable to shareholders of listed companies and basic earnings per share Revenue increased by more than 30% YoY, mainly due to the substantial growth of operating income, gross margins rose steadily, while the company achieved initial success by reducing costs and increasing efficiency, net profit margin continued to rise, so the company achieved substantial growth in profits.
Vantage is actively restructuring the establishment of 'wisdom +, fashion house' brand slogan
The past 2017 is the year for Vantage to grow by leaps and bounds. With the deployment of the Vantage Group's medium-to-short-term strategic plan of three billion yuan and 20 billion yuan for six years, Vantage continues to move toward the direction of high-end smart kitchen appliances Large-scale transformation, officially established 'wisdom +, 'Fashion House' brand slogan, is committed to becoming the world leader in high-end quality kitchen space, and in the brand, product, channel and other aspects have very impressive performance, the transformation effect is quite significant.
In September 2017, Vantage announced a new generation of popular idol stars, Zhao Liying and Lin Gengxin, as brand-new brand ambassadors, and signed a White Paper on Strategic Cooperation in Life with Fashion Group, aiming to jointly create a new standard in life. At the same time, Vantage also actively linked with some popular IP elements such as sports, cuisine, music, film and television drama and movies to carry out cross-border marketing so that Vantage's brand image delivers an increasingly young, fashionable and high-end image.
Product level, closely linked to the upgrade of the user experience, especially the individual needs of the younger generation consumers, has introduced you to cook 'magic mirror' V2 hood, the first to flip the stove 'magic disc' suspension stove, A key to make the delicious steamed fish and grilled chicken wings 'magic box' one machine, after washing the three-body healthy dishwasher, full-time constant temperature cold water TA2 gas water heater ... ... continue to use leading intelligent Technology to inject more value-added products to meet the changing needs of consumers.
In the channel, Vantage actively promoted the adjustment of the dealer system on the one hand and implemented a series of effective measures such as speeding up the construction of brand flagship stores and strategic cooperation with home-use building materials stores such as Redstar Macalline, According to public information, as of the first half of 2017, Vantage opened 318 new stores, now has a total of 2947 Vantage brand stores, 5672 township outlets, community outlets 1175, KA store 2111, brand flagship store 78. On the other hand, Vantage's online channels also continued to maintain rapid growth, the proportion of sales continued to improve.
According to Vantage's plan, 2018 will be a year of "leapfrog" development for Vantage and a crucial year for "sales of 10 billion yuan". Considering that Vantage is still in constant growth in terms of brand strength, product capabilities and channel capacity Be optimized and upgraded, the company is expected to follow-up revenue can still be a good growth.
