The "Wu Xiaobo Channel" put forward the concept of "new middle class" in early 2015. In a new mid-level survey this year, such portraits of people are clearly outlined.
A typical portrait of the new middle class in China is like this.
They work steadily with annual net income of 50-100 million.
They pay attention to the details and quality of life, pay attention to the senses and material enjoyment, enjoy the elegant and healthy taste.
They are a dynamic group of people, with ideas and new ideas, pursuing products of quality and style.
They are a group of people who are concerned about 'time-to-value', know how to 'spend wisely', know how to 'buy time with money' and spend their limited time and fortune on their 'I' lives.
Looking at middle-class families, we find more or less household appliances that improve the quality of life:
01
Clothes dryer
'South Meiyu, the northern haze' has been troubled by clothes drying clothes in this weather there is the health risks, and gradually pay attention to the quality of life of the middle class attention, which makes the dryer became their concern for the important appliances As a result, dryers have also gradually become one of the standard parts of the new middle class in China, which uses dryers to dry and eliminates the need to wait for natural drying, which means washing and drying are very convenient and save time. , From no fear of bad weather, whether it is the winter in the north, or the wet and humid southern perennial perennial, with a dryer, no longer have to see the weather 'face', and laundry more comfortable.
In addition, with the arrival of dryers at home, the balcony is also freed from the task of daily drying clothes. Some middle-class people who emphasize literary arts began to upgrade and upgrade their own balconies. Some built them into A small indoor garden, and a balcony built into a mini-gym, in short, with the dryer, the balcony has finally returned to its original function.
02
Smart air conditioner
Air conditioning, as a modern summer heat-cutting device, has long been an essential home appliance for every family, but for the middle class, the air-conditioning in addition to the role of summer cooling, its beauty is also essential.After all, the use of air conditioning season mainly In the summertime, most of the time in normal life, it becomes a type of display, in which case the middle class chooses stylish, tech-savvy air-conditioners that can be a delightful sight even when not in use artwork.
Of course, the comfort of the middle-class air-conditioners, in addition to their stylish appearance, is also an important measure. As we all know, air-conditioning is easy to get after air-conditioning for a long time, so to avoid this, middlemen Often choose some high-end air conditioners, these air-conditioning to abandon the traditional mechanical wind, the use of intelligent natural wind technology for the user to bring a comfortable experience and some also comes with a new self-cleaning system that can reduce bacterial growth and protect the health of the human body .
03
dishwasher
Replenishment of people and ultimately, three meals a day, and after-dinner dishes, most people are hated to participate in. Beautiful life, how can we waste in the trivial brush dish it! Especially for a certain Economically able middle class, brushing things is simply a huge waste of time, and the use of dishwashers can help them avoid attending to such silly housework and spending more time doing something Interesting things. Refuse to greasy kitchen, to live a more refined.
04
Wireless vacuum cleaner
Vacuum cleaner as an essential tool for household cleaning, has been integrated into the lives of millions of households, especially in recent years, compact and lightweight vertical wireless vacuum cleaner more and more favored by the middle class, compared with the traditional wired vacuum cleaner, vertical wireless vacuum cleaner Get rid of the power cord trouble, with the use of very easy to use, the volume of delicacy and easy to store.
05
Hair dryer
In the impression, a high-power hair dryer, expensive, but also a hundred or two.Even if the hair dryer professional-level, the price is not 1000. So why the middle class to spend 3,000 yuan to buy a hair dryer? Hair dryer people, especially female friends are aware that ordinary hair dryer will make the hair getting worse and worse, hair frizzy not smooth, and more dull.But Dyson hair dryer not only to avoid the occurrence of the above situation, and phase Than the traditional hair dryer, Dyson overall shape is also more sense of science and technology, the outlet of the non-leaf set completely subvert the people's imagination for the hair dryer.Therefore, the quality-conscious middle class, spend 3,000 yuan to buy a hair dryer Not too much.
06
Smart toilet cover
Cushion heating, warm water rinse, sterilization deodorant ... ... to comfort and health as the core of the smart toilet seat in recent years has become the home of the 'red net', and was considered a taste, style, passionate middle-class passion how possible Will miss it!
I remember the original article written by Wu Xiaobo - "go to Japan to buy a toilet lid," released online, the whole nation immediately set off a wave of 'toilet lid' As the text said: shopping in the Japanese duty-free shops Are probably the middle class in China today. They are the backbone of rational consumption. They are hard-pressed to be fooled and are not easily touched by advertisements. They certainly enjoy good value for money but they are also more and more "performance aiders". A group of people willing to pay for new technologies and new experiences.
Therefore, we can see that the smart toilet lid brought changes to the family is self-evident, and a good smart toilet lid, not only conducive to the health of the body, but also to make the toilet environment cleaner and tidy So, this completely coincides with the quality life advocated by the middle class!
A group of groups, a concept, a kind of life, middle class after their financial freedom, live a healthy and energetic life, play with quality social and find the innermost poems and afar, as the standard of their new way of life. These quality appliances, selected by the Red Top Award Committee, reflect exactly their pursuit of exquisite life.
As China's home appliance industry, the highest honor - the Red Top Award has been successfully held nine, in this session of the Red Top awards selection activities, in addition to the above several products, there are many other types of quality appliances, such as air purifiers , Cooking machines, etc. Their appearance may seem dispensable, but their existence is absolutely inevitable and necessary for the more sophisticated middle class.