Air conditioning manufacturers continue to issue price increases, the dealer waiting for a new round of price increases, the new brand is under pressure due to cost pressures worrying ... ... price increases in the air conditioning industry is nothing new, but in early 2018 the price of air conditioning seems to be rising Not stagnant, because the cost of raw materials is still under pressure, but the price is not just because of such simple cost increases, marketing ring after ring, product structure upgrades and other factors are also forcing air-conditioning companies again raised the possibility of a great possibility.

Refrigeration leading enterprises soared

As of the end of 2017, inventories of air-conditioner raw material suppliers have almost all their profits. Since January 2017, the prices of refrigerant products have soared. According to the latest industry data, The annual average price of products increased by 30% over the same period of last year, of which the factory price of HCFC-22 refrigerants increased by 52.1% over the same period of last year; the ex-factory price of HFC-134a mainstream bulk water products rose by 32% 32 Mainstream bulk ex-works prices rose 70%; HFC-410A mainstream bulk ex-factory prices rose 100.3%.

Refrigeration products leading companies include Juhua, * ST Ai Fu, Dongyue Group and the refrigerant material ethylene tetrafluoride and ethylene trifluoride important supplier - Binhai shares, etc., in early 2018, these companies released Performance forecast, profits have shown a substantial growth trend.

According to the preliminary calculation made by the financial department of Zhejiang Juhua Co., Ltd., it is estimated that the net profit attributable to the shareholders of the listed company in 2017 will increase by 680 to 800 million yuan over the same period of last year (statutory disclosure data), an increase of 450% To 529%.

Zhejiang Juhua shares in 2017 the main product price fluctuations

Unit: yuan / ton (excluding tax)

Source: Zhejiang Juhua Co., Ltd. Announcement of Major Operating Data for the First Quarter to the Fourth Quarter of 2017

* ST Aifu achieved a turnaround in 2017, with a projected profit of RMB55 million for FY17. The non-recurring gains and losses for 2017 are estimated to be RMB70 million. Net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was RMB125 million .

Dongyue Group expects net profit in 2017 to grow by more than 160% YoY,

Binhai Chemical (601678) forecasted the performance of the disclosure notice at the end of January shows that the company expects annual net profit attributable to shareholders of listed companies in 2017 compared with the same period last year will increase about 470 million yuan, an increase of about 131%. In 2016, Binhai realized net profit attributable to shareholders of listed companies of 358,831,100 yuan, which means that the net profit attributable to shareholders of listed companies in 2017 will exceed 820 million yuan.

The dividend brought to enterprises by the rising price of refrigerants in 2017 has been vividly reflected in the reports of the leading refrigerating enterprises. The price of refrigerants is affected by the superposition of various factors. As the government strengthens the environmental supervision and the increase of transportation costs, the refrigerant production and In addition, the supply of refrigerant raw materials such as hydrofluoric acid and fluorite has been reduced, which is another major factor contributing to the insufficient supply of refrigerants in the market and the price increase.

Zhejiang Juhua shares in 2017 the main raw material price fluctuations

Unit: yuan / ton (excluding tax)

Source: Zhejiang Juhua Co., Ltd. Announcement of Major Operating Data for the First Quarter to the Fourth Quarter of 2017

Prices of refrigerant raw materials are still higher at the end of 2017. Business club data show that the price of fluorite increased sharply by 78.20% in FY17 and the price was 1433.75 yuan / ton at the beginning of the year, and the price at the end of the year rose sharply to 2,555 yuan / ton; the market price of hydrofluoric acid Unusually hot, the annual increase of up to 94.37%, the beginning of the price at 6366.67 yuan / ton, the market price soared to 12,375 yuan / ton, some hydrofluoric acid companies offer as high as 13,500 yuan / ton. Thus, in 2018 refrigerant prices Still up trend not diminished.Brain information data show, R125, R410a refrigerant products, January 22, respectively, up 4%, 2.7%, all new highs.

Copper prices strong momentum

Copper prices have also remained high, according to the relevant data, in early February, nine copper city listed companies released a performance forecast, the data across the board gains .Jiangxi Copper recently announcement shows that in 2017 the company is expected to achieve net profit in the same period last year Compared with an increase of 788 million yuan to 1.024 billion yuan, the corresponding growth rate reached 100% -130%. Jiangxi Copper also made it clear that in 2017 the price of major metal products rose year on year, promote its performance improved rapidly.

At the same time, Tongling Nonferrous is expected to achieve net profit of between 510 million yuan and 580 million yuan in 2017 with an increase of 183% to 222% over the same period of last year. The main reason for the substantial growth in performance is still the increase in copper prices. Tongling Nonferrous Also said that the main product prices year-on-year to promote profitability of the main business to improve.Moreover, the continued rise in copper prices, copper processing costs are also on the rise.

The next two to three years, copper will also be a price increase, tight supply situation.All major investment banks are on the rise in copper prices in 2018 forecast, Goldman Sachs will 12-month copper target price from 7050 US dollars / ton , Up to $ 8,000 / t; Morgan Stanley is expected to raise copper prices by 15% to $ 2.90 / t in 2018, raise copper prices in 2019 by 10% to $ 2.95 / t, and raise the average price forecast for 2018-2019 13%; Standard Chartered Bank raised 2018 copper price is expected to 550 US dollars, to 7150 USdollars / ton, up 2019 copper price is expected to 550 USdollars to 7250 USdollars / ton.Customs of copper prices and rising pressure will eventually pass to the air-conditioning manufacturing enterprises, 2018 air conditioning product prices are still likely to rise.

A brand new air conditioning sales manager told the author: 'Now the rising raw material prices make it difficult for us to profit, the product price close to the cost price.' Some more head of a brand marketing frankly: 'the average price of the past year Up more than 10 points, 2018 upward adjustment is certain, and now the supply of raw materials is very tight, and even requires the supply of raw materials manufacturers.

On the one hand, it is the raw material prices continue to rise forced the air conditioner manufacturers to raise product prices, on the other hand manufacturers use the off-season play air-conditioning industry, the usual rules of the game, to stimulate the dealer to fight Models, this wave of policies will soon be honored after the Spring Festival.A dealer said: 'Now the factory does not rise up, because too many years ago delivery of inventory, are due to the news of the price hikes, and now the factory is forced to price increases '

In the factory under pressure due to all kinds of pressure, such as the occasion, the 2018 annual off-season inventory of domestic air-conditioning market has hit a record high, supply and demand and the price will continue to rise the price seems to have formed an irreconcilable conflict. This conflict makes the air conditioning industry for a longer period of time this year or even after the development is still full of variables, perhaps a storm of heat this season will be able to solve.