By the end of the holidays, everyone returned to work one after another, which can be described as refreshing in the Spring Festival of 2018. According to the comprehensive calculation by the National Tourism Administration's data center, the country received a total of 386 million tourists, an increase of 12.1% over the same period of the previous year and achieved tourism revenue of 475 billion yuan, an increase of 12.6% , The holiday tour to replace sightseeing has become a keen choice for the majority of tourists; Lunar New Year stalls "catch the demon remember 2", "Chinatown exploration case 2", "Red Sea Action" three domestic movie box office has more than 1 billion yuan; New Year's Eve 22: 18, there are 251 million users around the world through the phone a collection of five blessing; leisure fish pond Spring Festival has just fostered a wave of foster pets, there are more than 10,000 'Spring Festival House' to help neighbors neighbors keep pets ... ...

The above data reflect the changes in the customs and the Spring Festival spending habits, as well as the new trend of improving the quality of life and upgrading of consumption.Xinhuanet.com summarizes the novelty taste, namely, thrifty taste (dining), leisure taste (travel) , Seasonal (fresh), cultural (civic) and tech (smart) products.

According to the Ministry of Commerce monitoring, New Year's Eve to the first month of the first month (February 15 to 21), the national retail and catering enterprises achieved sales of about 926.0 billion yuan, up 10.2% over the Spring Festival Golden Week in 2017. Consumer Market to buy New Year's Eve The traditional consumption such as collecting, visiting the temple fair and eating new year's dinner continued to be popular. Travel, reading, watching movies and watching exhibitions were outstanding. New models such as online shopping, online ordering, mobile payment, customized travel and shared travel were favored. Moderate, low-carbon green consumer ideas enjoys popular support, quality, personalized, customized consumer become a new fashion.

Among them, household appliances such as smart HDTVs, integrated washing machines for drying, sweeping robots, water purifiers, dishwashers and so on became the fastest growth in the sales of annually-popular commodities, green foods, jewelery, seasonal clothing, smart appliances and digital products New Year's Eve New Choice.Jiangxi, Qinghai, Liaoning key monitoring enterprise appliance sales increased 18.4%, respectively, 15.2% and 11.2%; new smart phones, wearable devices and other information products continued sales; Guizhou, Yunnan, Chongqing communications equipment sales Up 29.2% YoY, 27.8% YoY and 22.6% YoY, respectively.

In the meantime, on February 21, Alibaba released the "2018 Chinese New Year's Custom Report", which is the first time that the Alibaba economy has unified the full-scale annual report on consumption in the Spring Festival. The data sources include Taobao, Tmall, Alipay, Word of mouth, boxes of horses, rookie, Amoy vote votes, flying pigs, barley net, leisure fish, high German more than 10 reports.The report shows that with the forefront of artificial intelligence technology large-scale commercial, native products, health products, clothes shoes Caps and other new year's goods are being replaced by unmanned aerial vehicles, smart speakers and sweeping robots.

New Year's cooking robots increased 145%, window wipers 169%, dishwashers 188% and steam mops up 320%. The tall artificial intelligence products have stepped out of the booth and quickly penetrated into China Urban and rural areas, and urban residents are not the only mainstay of smart home consumption, the same can not be underestimated the performance of rural consumption.New goods from rural areas Taobao Festival data show that: the most comprehensive rural areas of individual consumption in Henan province in the farmer's shopping cart, both farmers There are currently popular smart robots, smart speakers, UAV and other products, but also personalized noodles robot, smart bed, smart toilet and other Pianmen technology products. Amoy in the country Amoy demand favorite to buy UAV turned out to be Yunnan Consumers, and 90% of the drones they bought were aerial drone machines, not for sprinkling pesticides or for photographing.

The 19th National Congress of the Communist Party of China pointed out that it is necessary to further enhance the fundamental role of consumption in economic development and foster new growth points in the fields of medium and high-end consumption and create new momentum. China has entered a period of sustained growth in consumer demand, its consumption structure has accelerated its escalation, and consumption-led economy In the increasingly developing stage of its development, retail consumption shows an upward trend of upgrading from focusing on the pursuit of quality, from tangible products to more service consumption. These changes are exposed in the Spring Festival consumer market and will affect the entire 2018 Year of consumption upgrade trend.