'Black shark' blockbuster, in the end who is secretly engaging in things?

In the annual smartphone industry event of 2018, the appearance of 'black sharks' at the beginning of this year will surely be a success, as a result of a weibo digging into the information of a mobile phone company that has not yet produced a product The mobile phone circle and game circles bursts of ripples.The black shark game phone - this is still in the incubation stage of the product, why can trigger a heated discussion in the industry? In the end who is secretly engaging in things?

Environment trend - consumption upgrade to stimulate the upgrading of hardware requirements

As early as a dozen years ago, Nokia introduced the N-Gage QD, the first product to test the water's main game function, but it failed to lead a new category due to the fact that the game was not a necessity Growth.And now, with the advent of consumer upgrades, smart phone consumers are also gradually shifting their focus from low prices to innovative and functional features.In recent years, the gaming has become the trend of mobile gaming, mobile games have mushroomed Emergence, with the rise of the Informer, the King of glory, the Wilderness action phenomenal class hand tour, the number of hand tour players also showed a geometric growth, the arrival of the national hand travel season, mobile gaming popular, will inevitably stimulate the hardware upgrade - Mobile Games era consumer mobile phone hardware configuration, the screen frame rate, battery life, operating performance has a higher demand.

Last year, the well-known game manufacturer Snail released its latest mobile phone game Modisi7, which inherits the consistent configuration of "dual 3D joystick + physical buttons." Peripheral manufacturers Razer also test sailor terminals. 'Razer Phone screen refresh rate reached 120Hz! However, such cross-border products as manufacturers in the mobile phone design and manufacture of the accumulation is not deep, so experience in the machine did not allow consumers to amaze. Samsung Huawei, OV large The factory also tries to upgrade the memory configuration to upgrade the product performance by deploying the exclusive game mode on the new flagship, but the game performance alone is also doomed to not be the leader in the game category. Therefore, the market for game phones The leader's expectations are one of the reasons why the Black Shark has drawn much attention.

Capital boost - Millet boosts game phone industry

Since the exposure of the 'black shark' brand, it has always been closely linked with millet.Lei Jun's investment background is also one of the reasons why 'shark sharks' attract public attention.Strictly speaking, black shark game mobile phone does not belong to millet and belongs to Typical millet ecological chain enterprises.Each millet ecological chain of enterprises, are based on consumer insights on the basis of millet on the expansion of product categories and extensions: the past focus on a single product, but now more focused on the scene.Xiaomi investment Black shark game phone, it is millet ecological empire in the field of game scenes deep plowing and layout.

Hand mobile games market, the shortcomings of the terminal market so that the cell phone millet quickly smelled hand-game scene consumption bonus.However, behind the game mobile phone is a complete ecosystem of mobile games, if there is no long-term study of mobile games And development as a bedding, only the experience of the terminal is also difficult to hot.However, millet is well versed in this truth: As early as 2016, millet will be released mobile gaming strategy, the establishment of the gaming team, mainly engaged in gaming content, Third-party competitions and its own e-sports game products and other three aspects of the business; then in 2017, millet interactive entertainment with MOBA "millet super god", FPS "millet shootout" racing racing "millet racing" broke into power Although the competitive market failed to attract the enthusiastic response of the market, but after all, the content and operation of mobile gaming have a certain amount of pre-accumulation.Moreover, for the professional gaming area, you want to create high-end gaming phone Category, strengthen the independent brand management is very important, black shark as an independent brand company, is likely to become a high-end game millet millet category position.

As part of the ecological chain of millet, black shark games like mobile phones have already stood in the forefront of the game mobile phone category.In the cooperation of black shark and millet millet with a strong brand power for black sharks, the number of millions of rice noodles Of the game player opponent gaming terminal expectations and black shark hatching performance monsters form a perfect docking, although the product has not yet available, but can be predicted that the black shark mobile phone market prospects will be great, the future of the mobile phone industry, 'Game King' row The war, black shark won the laurel is extremely likely.

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