NEC assists in the history of the strongest Spring Festival stalls

2018 New Year's Day file in the New Year's Day officially landed in a piece of amazement. "Chinatown exploration case 2", "Dream catcher 2", "Red Sea Action", "Journey to the West, daughter of the country" Made a burst of box office results.It is reported that New Year's Day single-box office hit a record high of 1.2 billion, the Spring Festival stalls accumulated gains over 5.7 billion box office, becoming the strongest Spring Festival stalls in history.

Among them, the "catch demon remember 2" to break the highest single-day box office record, "Chinatown exploration case 2" has become the first domestic four-day single-day box office broke 300 million films. And rising climax of the box office data echoed a substantial increase Compared to the traditional relatives, strolling the Spring Festival festivals and other temples, friends and family went into the cinema together to see the movie is becoming a new favorite for the Chinese people relaxed leisure New Year.Data show that only in the New Year's Day, there are 3220 Million people went to the cinema, up 50.7% from 21.37 million last year.

Although the Spring Festival stalls achieved high box office results, can not do without crowded 'sinking' during the Spring Festival, the long long holiday, Spring Festival national willingness to enhance these three major factors, but so high behind the box office results we saw the Chinese movie market Of the booming construction of the Chinese theater and the sudden surge.Cinema construction to bring the number of screens for the movie box office blowout growth laid a solid foundation.Up to now, China's screen amounted to 53000, more than North America, ranking the world The first place.And from the growth of viewership point of view, it reflects our country's consumer demand for the movie was explosive growth, the domestic viewing consumer market has matured.

In summary, with the rapid expansion of cinema, the demand for high-quality screening equipment is increasing day by day, while as the domestic movie market is gradually maturing, audiences have greatly raised the requirements on the quality of movie screening and raised higher demands on the screening equipment manufacturers. As we all know, NEC, as a professional projection equipment manufacturer and a leader in laser projectors, has always been committed to continually introducing top-notch projector products to meet the changing needs of users through its excellence in technology. In 2017, NC3541L + series of two-color laser projector and NEC ace NC1201L series of monochrome laser projectors and other quality products, the annual market sales of over 3000 units, and actively promote the high-quality screening equipment in the film industry in the development and application.

In addition, NEC 400 manufacturers from the service hotline feedback situation, during the Spring Festival holiday, 400 customer service staff call repair less than normal week.This in addition to benefiting from the NEC projector itself excellent quality, but also NEC positive response to national news As a result of the call of the Bureau of Film and Television of the State Administration of Radio, Film and Television, NEC, through its excellent products and good services, ensured the cinema safety screening and film screening during the Spring Festival.

Overall, the Chinese film market is healthy, vibrant and has great potential for the market, but the hot Spring Festival this year, let us again see the Chinese film market development and prosperity.Industry estimates that the next three years, the overall movie The industry compound growth rate is about 15%, which is basically in line with the growth of the screen. In 2018, NEC will seize the opportunity to create the perfect product for users as always, continue to lay the leading position of NEC in the field of laser projectors, and develop the China projection market and China The prosperity of the movie market provides an important boost.

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