From 100 years ago the world's first real refrigerator since the birth of the United States, the global refrigerator industry has experienced the era of Europe and the United States and Japan and South Korea era. However, since 2000, the industry generally agreed that the world's refrigerator The industry has entered the 'Chinese era.' This is not only because China has manufactured nearly 70% of the world's refrigerators, but also for an important reason. Refrigerator companies represented by Haier have surpassed the European, Japanese, and Korean enterprises and embarked on the world Top of the fridge pyramid.
Euromonitor International data show that for the first time in 2008, Haier Refrigerator took the No. 1 spot in the world from Whirlpool with a market share of 10.4% and Whirlpool of the U.S. Department dropped to No. 3 with a market share of 5.3%. The gap is doubled by 2017, Haier refrigerator with 17.3% market share still ranks first in the world Whirlpool's ranking dropped to fourth with a market share of 4.6%, then the gap between China and the United States refrigerator to expand to 4 times .
After decades of Haier refrigerator in the United States Department of the refrigerator, why in just 33 years in the global market in Europe, America, Japan and South Korea, the achievements of the global refrigerator industry dominance? Obviously, if only by size Drive, just a flash in the pan, we must have the strength of globalization, in order to truly foothold in the market, gain a firm foothold.
Although the United States is the birthplace of the refrigerator, was the industry's 'high-end' spokesman, gave birth to the industry's first brand to thick product design well known to the world, but since the financial crisis, the United States Department of refrigerator brands due to limited innovation space , The product camp is hard to break through again, which makes the low-end brand image of its refrigerator products solidify, which directly restrains its pace toward the advanced stage of middle and high-end camps, resulting in its emergence from the situation twice in China.
The other hand, Haier refrigerator, in the tide of economic globalization and the global strategy of support, continue to force the global market.With most Chinese brands go OEM, OEM foreign exchange is different from the sea, Haier refrigerator at the beginning of the establishment of independence And create a globalized system.As of 2017, Haier refrigerator has set up 30 factories in the world, the production capacity exceeded 30 million, ranking first in China's refrigerator brand, and products into more than 160 countries, covering 5 For example, Haier refrigerator introduced in the Indian region on the refrigerated, frozen BM refrigerator; introduced in Russia four drawers, 2-meter-high refrigerator, etc., have achieved good reputation in the global market.
On the surface of the Haier refrigerator is innovative products, in fact, is to create a trend. The world's first Haier Xinfang Internet refrigerators, French and Italian-style refrigerator, F + free embedded refrigerator, full-space refrigerator ... Haier refrigerator invented what , The industry will follow up what imitation, in order to keep up with the development trend of the industry.Not only that, Haier refrigerator trend is reflected in the standard voice, the IEC drafted the international preservation standards, the industry's first "full-area refrigerator Standard ", etc., will be the industry to comply with the norms and norms.
Times change, the user's needs are constantly changing.Haier refrigerator can continue to meet the needs of global users, mainly from Haier years adhere to the "one-man" mode.For this to create user value-driven excavation of users Demand to replace the traditional pay-driven model, industry experts said that following the Futian model, Toyota model, Haier 's "one man and one" model has the opportunity to become the third model to change the world, the global business into' pan-industrialization ' The era indicates that China's industrial system will rise in all aspects.