During the Spring Festival, home appliances consumption in good shape, high-tech home appliances products at all levels of the city become 'sweetie'.
Township market sales 'sudden'
Suning Tesco released during the Spring Festival battlefield reports, February 15 -21, Suning Tesco all-channel growth of 87%, the township market up 243%, strong demand for consumer upgrades.
Suning said the consumer spending in the township and urban areas had a noticeable upward trend of growth, up 243% year-on-year. In particular, QLED / OLED large-size TVs, intelligent sweeping robots, high-end wall-broken machines and dishwashers witnessed a significant growth trend.
Suning this analysis, a lot of young people working hard, after returning home with their parents, came to Suning Tesco stores and direct sales stores for the home 'renewal' to promote a large number of high-end home appliances sales.
It is noteworthy that, in Suning Tesco's New Year's Day, sales of smart audio products such as double the chain, is becoming a blast, Suning Tesco launched the small Biu speakers, for example, only 2 hours after the sale will be sold 2 More than Taiwan.
In order to tie in with the sales of explosion products, during the Spring Festival, Suning launched the Spring Festival does not hit the service, 100,000 Express brother to post, more than 12 hours of work, Suning Tesco during the Spring Festival, more than 85% of the orders within 24 hours on time delivery, east Fuyuan City, where Heilongjiang and Wusuli Rivers are handed over; Kashi Port in Xinjiang Autonomous Region to the west; Sansha City in Hainan Province to the south and Daxingan Mountains to the north.
Product structure upgrade 'broad coverage'
According to the "Report on Consumer Crowd in China's High-end Household Appliances in 2017" released by China's high-end home appliances and consumer electronics top prize organizing committee, the demand for improving quality of life and upgrading has become the main purpose for consumers to purchase high-end home appliances. Over 60% of consumers High-end home appliances are being purchased for the purpose of improving the quality of life. The technical content, intelligent control, product quality and brand awareness of consumers have become the main concerns when consumers purchase high-end home appliances.
Under such circumstances, the trend of demand for home appliance product upgrade continues to be maintained. Companies that possess the strength of technology research and development are expected to continue to emerge, which is also reflected in the overall consumption of home appliances during the Spring Festival.
During the Spring Festival, according to data from the Ministry of Commerce, sales of home appliances such as smart HDTVs, integrated washing machines, sweeping robots, water purifiers, dishwashers and other home appliances were outstanding. Meanwhile, the top three provinces in appliance sales growth were Jiangxi, Qinghai, Liaoning, In the three provinces, the sales of key home appliance enterprises increased by 18.4%, 15.2% and 11.2% respectively over the same period of the previous year, which reflected the shift of home appliances upgrading to the central and western provinces and the growth of household electrical appliances consumption.