With the rise of the middle class, China usher in a huge outlet for consumer escalation, consumer demand for quality goods to be released, physical retail is facing a new transformation in order to meet consumer demand while promoting the development of China's retail industry, the United States put forward timely home Life 'strategy, transforming from a traditional retail store to providing a holistic' home 'solution and service provider.
As an important part of GOME's 'Life at Home' strategy, 'Comfortable Home' aims at achieving the quality of life of ordinary people. By adjusting the types of products displayed, the main push of high-end products to provide consumers with an effective supply of 'Comfortable Home' Building 'Scenario Marketing' to provide consumers with high-quality shopping experience, through the physical store transformation and upgrading to cater to the current trend of consumer upgrades.
GOME 'home life' leading the revolution in retail industry
Guomei home life concept, from selling home appliances to selling services to the achievements of the 10 trillion family quality of life for the mission, relying on the main advantages of home appliances market expansion, from improving consumer satisfaction to the store to proceed through the store scene We will transform and increase the number of smart, eco-friendly and high-tech home experience scenes such as 'Home Comfort Experience', 'Smart Living Experience', 'Home Care Space', 'Water Cube Experience' and 'Smart Kitchen' To shop experience.
This "home" scene from the consumer demand to create a user experience in depth, not only to GOME cross-border way to achieve vertical industry chain integration and horizontal user relations circle get through, for the retail industry is also a positive attempt.
In addition, GOME actively distributes after-service market to provide consumers with a one-stop solution to the whole family. Meanwhile, Gome utilizes Internet technology to enable users to track the delivery, installation, maintenance and collection of purchased products in real time through terminals such as mobile phones. Old repurchase and other service processes to achieve full visualization of consumer cycles, greatly enriched the concept of 'family life'.
Comfort home new experience smart appliances to meet consumer demand
Driven by the upgrading of domestic consumption and the "supply-side" reform of products, consumers pay more attention to the comfort of their families, so smart appliances such as clothes dryers, dishwashers and smart toilet covers are upgraded by consumers More and more attention.The emergence of dishwashers has realized the "second liberation" of our hands and made consumers freed from the boring and oily dishwashing career. The smart toilet cover was originally used only for medical treatment and elderly care, However, with the improvement of consumer demand, smart toilets nowadays have a variety of functions such as heating, warm water washing, warm air drying, sterilization and other functions, and this is the upgrade of consumption. The United States adopted the concept of "comfortable home" of health, water saving and environmental protection Promote smart appliances to create clean and healthy kitchen and toilet space for consumers.
In order to allow consumers to more truly experience the charm of smart appliances, Shanghai Guomei build 38 smart home experience museum to facilitate consumer experience, Pu Jian appliances experience center, for example, specifically for the whole house water purification, air-conditioning system, the central heating system , The whole house plumbing system, central air conditioning and other smart appliances experience set and layout, the experience set and layout, through the stores scene experience, to better consumer upgrades to recommend products to consumers.
Wang Yan, general manager of Shanghai Gome said: through Gome offline store to create a commodity application-based experience scenes so that consumers are small to the dishwasher, smart toilet cover, large central heating system, the whole house plumbing system can have more intuitive The impression of getting rid of the cold on the Internet, so that more consumers on the kitchen appliances more intelligent and more understanding and awareness, so that smart appliances into the lives of consumers and effectively improve the lives of each family Quality, enjoy the healthy and comfortable life brought by smart appliances.
Joining hands big big fun together to promote good life
The United States and the boss, the party too, Lin, energy rate, Smith, Siemens, Sakura, the United States, Viagra and other world-renowned kitchen appliances brand has a good relationship of cooperation to promote consumer upgrades, help a better life. Gome has many years of channel advantages and manufacturers actively negotiate , Through the mass collection, removal of brokers and other means, for consumers seeking smart and low-cost win-win situation in order to promote the consumption upgrade.According to the spring season home improvement needs, GOME kitchen and toilet categories in the March 9 launch of the 11th National Kitchen Wei 家装 Festival for consumers to bring a wealth of smart home appliances and multiple 家装 packages.
Activities During the big kitchen appliances 5 fold, European-style stove set as low as 2888 yuan, three sets of kitchen as low as 3888 yuan. Set buy enjoy more concessions, consumers buy smoke stove package + water heater + water purifier, repurchase embedded Products, can enjoy up to 3% discount; consumers buy smoke stove package + water heater + water purifier + embedded microwave that is sent to the designated model embedded oven; purchase gas products can also enjoy up to 400 yuan trade-in subsidies. Consumers use CCB Credit card purchase can enjoy 6 0 interest 0 fee discount. In addition, now until March 11 appointment appliance renewal, with refrigerators, washing machines, color TV, air conditioners used to buy air conditioners, can enjoy hanging 200 yuan / Taiwan, counters Machine 400 yuan / cash allowance.
Industry experts said that with the increasing demand of consumers for the quality of home life, the traditional home appliances have been unable to meet consumer demand for human-machine interaction, perception and other functions, intelligent home appliances have become the industry trend. On the one hand, through the creation of smart home scenarios, so that consumers exposure, experience feelings of information technology, convenience, high-end products for consumers to provide better home life smart service; the other hand, through the depth of consumer demand Analysis, the introduction of home improvement design and electrical home shopping package, the whole house plumbing system, central air conditioning, etc., to achieve customer drainage, brand interaction, and promote product integration, the direction of integration, so that a wide range of 'family solutions for the' scene continued deepening , Quickly promote the ecological wisdom of the gradual establishment of the home.Whether this is the kitchen and bathroom decoration section, or the United States 'home. Life' new idea, the United States is from an appliance retailer into a family life system solutions provider.
The most cool new media technology information
Sweep won the prize
comment
* User statements are not the site's position, the site is not recommended any comments in the online store, dealer, beware of being deceived!
