The downturn in the environment, all walks of life are lamenting 'business is difficult to do', diatom mud industry also entered the shuffle stage.Currently, the competition among enterprises of diatom mud is gradually shifted to the brand-led, we all know, the brand competitiveness Reflects the core competitiveness of diatom mud enterprises, which is directly related to the profits of enterprises and future development prospects, therefore, 'brand war' will be a good opportunity for enterprises to move forward. In the "brand war" to win it? The answer is quality and operations.
Strict quality control, solid quality foundation
Quality is the top priority of the main responsibility of enterprises.Although the diatom mud enterprises are facing unfavorable factors such as the market downturn and high production cost due to the great influence of the domestic and international markets, the quality problem is always the bottom line problem that they adhere to. Diatoms Mud enterprises should not stop by one by one, at the expense of quality to win the interests of the new national policy introduction, looking forward to upgrade the consumption force forcing industrial upgrading, and consumer spending orientation must be qualified quality products.Therefore, the diatom mud enterprises, the industry Upgrade the first to upgrade the quality, strict quality, lay a solid foundation for quality, excellent product quality feedback to consumers, with consumption upgrade Forced industrial upgrading.
Good brand management, so that the brand enjoys popular support
Brand represents the image of a business, representing the integrity of the business and the quality of products, such as Li Ning, Nike these are already well-known sports apparel brands, their cost of clothing is actually not high, why can sell such a high price? Because of their reputation and publicity, these companies have hit hundreds of millions every year to carry out product promotion, in order to let their brand enjoys popular support, consumers recognized .For start-ups, brand management It is even more important.
How to do that brand management? Xiaobian think small and medium diatom mud enterprises should:
① Brand Network Promotion: Including mail marketing, soft text marketing, microblogging marketing and other marketing methods, multi-pronged approach to enhance the brand image;
② brand advertising: According to the customer's product brand, professional planning and production, online advertising, and advertising effectiveness of the tracking and monitoring, timely adjustment of advertising direction;
③ brand logistics and warehousing: the establishment of a sound logistics and warehousing network, to ensure that products in the shortest possible time served on the hands of consumers, enhance product image, improve consumer product stickiness.
In the current situation of the diatom mud industry, it is not uncommon for the industries to close down and shut down. It seems that the industry is in a downturn, but it is also a process that the industry must go through. From another perspective, the diatom mud industry is breaking its cocoon into Butterflies, the process is painful, but as long as the results in a benign direction, then the diatom mud industry's future will be very different.