 Spring Festival has just passed, the stay in the big city to work hard or return to the hot topic of discussion once again.The big city housing prices, living pressure continues to increase, but in a small corner of the security but it also makes people uncomfortable. Of course, life has never been more than one. Entrepreneurs who have returned home from big cities are bringing vitality to these small towns, and with the tide of entrepreneurship that has emerged in the past few years, some young people fled their homes in such first-tier cities as Bei Guang and gained experience in first-tier cities. Second-tier cities seek better career development, but also want to enjoy a more livable living environment and relatives and friends to accompany. In the small town business, career and life can have it? Before and after the Spring Festival, we found a group of such entrepreneurs, talked with them about the reasons for starting a business and in different cities hard feelings. For the returning home entrepreneur, fleeing the north is not meant to be done without a dream of salted fish, but a continuation of the dream, but also the beginning of a more busy life. Here are some oral stories from interviewing entrepreneurs back home: What they do may not look so advanced, and their small goals are not necessarily great. Some people are comfortable and others are planning to go back to the north, which is the real way of life. 'My friends and relatives are here, these things are immutable, right? Li Ju, founder of Tianjin Ju Meng media Ten years ago, I was still in charge of network management, doing diskless system maintenance in Tianjin's largest Internet cafe. Once, four friends gathered in a barbeque to eat, and I said that we only get two or three thousand bucks a month is not enough , We have to start a business.Only one chance for me to win the net distributor in Tianjin, because of the early, high system stability, the scale of the largest time, half of the Internet cafes in Tianjin are we are in service. This venture did not succeed, the company is not as mature as a small workshop, and later I opened a cafe with friends, but then the Internet business has been bad done, I really like to play games, want to enter the game industry. In the second half of 2010, I went to Beijing. Then I was in Beijing for seven years, has been waiting for Guangtao, Kunlun Wanwei, Kingsoft's Xishanju game companies. When I first came to Beijing, the rented house did not pass through the subway. I ride a bicycle for more than an hour a day and take the bus every day, and I do not feel that I have worked hard on these companies. However, Twelve o'clock, because I want to get things done, work out performance. In Beijing I spent seven years in Tiananmen Square and the Forbidden City, basically just as I had been in Beijing, when it was for success and thinking of a better life tomorrow and a better house, There is nothing else on the line In July 2016, I went to Shanghai to look for friends to seek cooperation opportunities and get in touch with a company engaged in the training of online retailers, when mobile games started to go downhill and the broadcasting industry had not started to wind up yet, which I think is better Chance of doing a lot better than myself, and the company is missing a head of marketing and I've been a marketing co-founder for many years to become a co-founder of the company. My chances of returning to Tianjin are particularly good. Tianjin is now in a period of rapid development. I have lived here for twenty years. After returning from the past two years, I did not know anything about it. The land I choose now belongs to China-Singapore Eco-City. Joint ventures between China and Singapore have some very good policies. At an industry conference at that time, I met a Tianjin fellow, all of Tianjin, a strong sense of intimacy, talked about three times that this opportunity is very good, try to pull a bunch of partners come out soon. Tianjin, founded a company to do network red training and live content. Direct-broadcast company Tianjin also has, but the scale is not large, from last year, I also began to pay attention to the development of the local broadcast industry, trying to live the clay, New Year and so fun things out, spread Tianjin native culture. In fact, entrepreneurship back home more because of the parents think away from their parents closer, at least you can take on more responsibility for the family.If the parents really have any urgent matter, the first time to get home.You see where I usually go, Often fly to Beijing, Hangzhou, Chengdu, Hangzhou, but in fact very few opportunities back to Tianjin .Before I was back in Beijing a week, but in Shanghai, far away from home, parents are older, and I would like to either back to Tianjin business, Or go to Beijing to work again. Our company is located in Tanggu district, home in more than 40 kilometers away from the city, so I am still renting a house outside, daily or work until eleven, two, where my company is, now the same. More and more intense, from last year, investors are also more rational and cautious, few people blindly investing, start-up companies do not do so, it is difficult to succeed. Tianjin, the acceptance of new things slower than Beijing, Shanghai, or that sentence, can not have had to try. North Canton has been struggling to fight the city, Tianjin is my ultimate goal, because this is my home, because my friend Relatives are here, these things are immutable, right? 'After all, our hometown in Shenyang can not always develop in the south.' Qiao sister home service company founder Tang Jiawei We, the couple, are all from Shenyang. In the past, we worked at Xiamen Airlines and a Huawei headquarters in Shenzhen. I had chosen airlines in addition to taking into account the considerable income stability, that is, to fly around the world to study the industry and projects in preparation for returning home business. We inspected a lot of industries and eventually selected the domestic industry. In August 2017, we returned to Shenyang and started a Qijie housekeeping service company. Why we go home? After all, our hometown is in Shenyang and North China. We can not always develop in the South. If I continue to stay in Xiamen Airlines, 30-year-old and then come out facing their own business, so I do not regret it. When I was in Xiamen, I did not particularly miss anything in Shenyang but just missed a place like Shenyang where my parents were staying, as if my parents were sick and would not tell you, just like we are always good news or good news. Take care of them around them. After returning to Shenyang, the happiest thing is to get together, whether it is parents or their lover, even if the day again tired and then busy again, then it is worth it. Often back at night after busy do not want to go home to cook, on the My mother will only do four courses, all of which I like to eat most, sauce loach, sauce eggplant, sauce toad, sauce old man, this sauce old man you may not know, is the old man fish. Entrepreneurship now has a more memorable thing, once a wasteland cleaning, to a customer home, the other directly asked what you are doing? I said to your home to do pioneers cleaning he said you too young, Can you do it? He opened the door and asked me, "Come in and see if you can do it if you feel like you can do it. At that time, I was thinking that this was an age issue or a question of trust, and of course after I cleaned up, I finally got a very big approval and introduced us directly to the group of owners in the community. Such a life may have been inconceivable in the past, and sometimes I would look at the status of my former colleagues in the circle of friends, their life is my previous life, more comfortable, rest after flying, travel, gym, Eat a meal, clubbing. I may now be busy with my career for a day, then go home, do not want to do anything else, want to sleep .If I am tired today, and then there is a good news for this piece tomorrow, I will own Comfort yourself to see yesterday's efforts have not been paid in. Such as digestion solution swimming gym, indeed, now really no time. 'The factory in our hometown is not neglected, but not the urgency' Multi-day wine COO days Gesi We have a total of five partners, three returned from Beijing, one from Tianjin, one in Hohhot, four are Mongolian. We had some cooperation, co-founder, CTO Su Ri-li , Used to be agricultural product 4.0, through whom we all met in 2014. We often brainstorm together and talk about what we can do in the future. The idea of a small wine brand was originally proposed by CEO Golden Eagle, who also started his career as an Internet source and always wanted to start his own business from the perspective of the Internet and mass consumer goods. The long shelf life of such products can also reflect Mongolian culture, Later, we decided to create a relatively young liquor brand, hoping to break the inherent perception of Inner Mongolia. Inner Mongolia, in fact, not only the yurt, there are many dynamic things. In July 2017, the Liquor brand Multi-day Liquor was established in Hohhot, and the first product was released in mid-December. Now there are more than 400 agents that are expected to be sold and the pre-sale sales amount to almost 5 million yuan. I am a Chifeng people in Inner Mongolia, before an Internet startup in Beijing as a product manager, entrepreneurship is actually not how to do psychological struggle. Basically, all friends come back to start their own business, of course, not suited to return to work in Beijing again . I think in Beijing is still less important in their hometown work, and now the traffic is very developed, after a high-speed rail pass, Beijing to Hohhot also 2 and a half hours, things go at any time on the line. Many people asked me this question, but I think nothing, first Say it again In recent years, the overall quality of the hometown business has greatly improved compared to the past, the brand's awareness and more logical logic, the previous shot is done .Now the topic of chat is also less talk about how to drink, and more Most talk about what to do things.Rhythm of work, our team okay, but some docking company's pace of work is still very slow. For example, after the establishment of the company last year, the first planned major publicity node was originally scheduled for Christmas Eve on December 24, but the product release lasted three weeks due to a process problem of the wine bottle cap. , But not the kind of urgency, lack of driving force.In the chat with the locals work, they also do not understand the widely used business, online language. Back to Beijing is affirmative .Now the first generation of products emphasize the Mongolian culture, but will gradually dilute the future.According to the plan, in 2018 the company based in Hohhot as the foundation for local development, 2019-2020 will still put the brand operation in Beijing , After all, media brand resources are in Beijing. 'Do not fight to the' Nine Jiuquan Chung founder Liu Yun A year ago, I returned to Wuhan to set up a convention and exhibition company to be a cinema exhibition and all-media digital exhibition, and later a new company will be set up to host all kinds of movie summits and film festivals all over the world. Our resources will be laid out to Throughout the world, the venue of the Cannes Film Festival will be brought to bring good foreign film and television resources to Hubei Province; the film Carnival will be held to export the good film and television products in Hubei Province and establish a bridge for cultural transmission. I have done many years of market work in Beijing and Shanghai, and have been engaged in the real estate, finance and technology industries from the marriage industry all along because I saw the potential opportunities. Just returned home during that time, I also heard a lot of insiders pessimistic argument, so resource platform does not work in the industry, Wuhan, the situation is not good, etc. Although the gradual loss of confidence insiders, but they want someone to do In the past few years, Wuhan also possessed certain backward advantages in terms of policies, transportation, and personnel diversion, and so on. Now Wuhan East Lake High-tech Zone favorable policies, many large enterprises in the late base are here, the latter part of Hubei Province will also launch some large-scale film and television cultural projects.Hubei belongs to the hilly areas, depression and mountain, is a better viewfinder. Avatar was filmed in Wulingyuan, and the Yangtze River Film Group also took some projects of local viewings in Wuhan. I have always believed that the battlefield should not go. I came back not to say that the conditions of Wuhan's film and television are so good. Because of the bad environment and everyone's aspiration, there are some good policies now. I think this is a feasible matter. I hope that with the help of policies, Wuhan's film culture industry into a virtuous circle. 'If I do not have children now, I am still willing to stay in big cities.' Liu Xiaofeng, founder of Broadcast Media I learned a lot from Harbin in the past few years and everyone was playing cell-phone in class. After-hours participation in the community forced you to a meeting. I was thinking that I was young and could not waste my limited life in this place. Poor economic conditions at home, the university met a number of friends, learning some software operations, I slowly self-study in the dorm. When I was fresh out, I dropped out and went to an institution for four months. By the end of 2015, when I finished my training, I cast my resume to find a job as an illustrator at Leng Rabo and then went to Beijing. In order to live a bit comfortable, I was far away from the company Tongzhou rented a house, where the subway is nowhere, riding a motorcycle to work takes more than an hour.My work then is to draw an expression package, because not too good at rejecting others , Many colleagues do not want to do push on to me, and slowly feel very tired one day overtime to 4 am, 7:00 and then went to work. I was married in 2016, my husband is a colleague, I was a little threatened after pregnancy, miscarriage, overtime the body a bit can not stand addition, I feel a lot of their ideas in the company can not be achieved, want to do something different with this. I considered for more than a month. In mid-2016, I quit my job and returned home to Yantai for free part time. In the summer of 2017, when the child was almost a year old, I began to think about starting a business. At that time, I felt Qingdao was close to home. In Shandong, which belongs to a city with relatively good economic development, there should be a lot of illustration talents. I went to Qingdao for six months . I usually use their own money out of the company opened the company, the company invested not big, is registered a bit, renting the house is not too expensive, more than 30 square meters, a monthly rent of 2,000 yuan, in Hong Kong, Shinan District Road. Husband had wanted me to rent a house in Chengyang, but I think since I came here, I am sure I have to make full use of the city's resources, went too far away certainly can not recruit people .I just think of the city, the ability to compare Strong are here. When I was in Qingdao, I was mainly a mascot and IP expression kit for business and cultural organizations. I had been busy throughout the summer and I had a lot of work to do. I originally wanted to hire some illustrators to do this. I was quiet Static to do their own IP, but did not find the right people in the BOSS direct employment there are hundreds of people to apply, but I still pick the right. When we were in Qingdao, we rented a house similar to a small apartment, and once the guest next to us was an investor who was on a business trip to Beijing from Beijing. When we saw that we were working there, he told me that you were in such a small place Boring work is certainly not work, we must strive to enter the public space, find investment, looking for support.At that time I still do not understand how the investment is going on. I came back mainly from Beijing because of physical and child reasons, I do not think Beijing, Shanghai, these cities what is not good, when in Beijing, I enjoyed the kind of working state, just started to go to Beijing that state I think it is It was fantastic, and I really enjoyed my life at that time, and if I had no children at the moment, I was definitely still willing to stay in the big cities with more opportunities in the big cities. I am now living with my parents at home, also bought a second-hand housing, for the time being want to let the children first settle down.But the family want me to save more money to buy a new house, my idea is that he Will not stay in a small city, will go to the development of big cities in the future.With children after the whole person's energy are placed on the child, and now the children 19 months, but also consider their own value. 'There may be a cornering overtaking in Wuhan' Fu Lok Lok Education Co., Ltd. Founder Li Hualong Last year in September last year, I ended the two-year North drift life, returned to Wuhan to open a second venture. In 2011, I started my career after graduating from Wuhan University majoring in drama and film and television performance, at the time it was a training center for art students in the college entrance examination. Hubei was originally a town of education. After a year or two of hard work, business has developed so well that there are nearly 20 Tens of thousands of water. Smooth sailing allowed me to become impulsive.Later, not working every month, there are twenty or thirty thousand income, I began to be arrogant, surrounded by fewer and fewer friends.September 2015, I decided to end this' Warm boiled frog 'day, go to Beijing to contact cultural and creative industries, look outside the world, polish their own character. Just went to Beijing that will, I rented a whole set of houses in the Asian Games Village, rent 10,000 yuan / month, my monthly salary was 4600 yuan, a year later, brought 100 000 of the cash will be spent. The Asian Games Village house sublease out, moved to Panjiayuan, began to take the subway, crowded bus .At this time, I slowly have the sense of saving money. In the two years in Beijing, I changed three jobs, all to the stars as brokers, the last one is the output of the "Langya Bang" "Ode to Joy," the midday sun.I was the actor Jiao Xin, Zhang Lu's agent, seeing Zhang Lu's pay rise from 4 digits to 8 digits. In Wuhan, when I was very casual, the biggest feeling in Beijing is fast-paced, a lot of work is done in accordance with the hour .Once, the leadership asked me to find a entertainment media boss docking, I do not hurry to give each other Send text messages, WeChat, did not receive a reply, they have been waiting until the leadership began to scold me.Finally, I came to each other downstairs cafe, keep for three hours, in order to rub others ten minutes. In September 2017, I borrowed hundreds of thousands of pieces to make up for the Western Wall and once again returned to Wuhan to start a business. In Beijing, it will take decades to realize itself. However, in Wuhan, there is the possibility of overtaking in a corner. This time I still do education and training, but it is for children to do personality tests and privately-tailored training courses. I hope to make 'Taobao' in the field of children's education and provide flow entrance for other education and training institutions.
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