Dong Mingzhu New Year speech: Gree development does not take the simple revenue as the goal

Recently, Gree disclosed the speech of Dong Mingzhu at the 2018 Cadre Meeting, clarifying the development goals of Gree from five aspects of enterprise values, sales management, quality management, cost management and innovation capability.

Dong Mingzhu said that a business development must have the spirit, lack of energy, profit-making is impossible long-term, collective win-win situation is our dream.

▲ Gree chairman Dong Mingzhu

The following is the speech of Dong Mingzhu:

Corporate values: the development of enterprises must have the spirit

I think the benefits are very great. Some colleagues have put forward some suggestions on the development of the enterprises. Some colleagues pointed out that the problems existing in the enterprises are very good. We are not afraid of any problems, I am afraid every time I talk about old problems Today, most of the suggestions put forth by the people are new ones, which show that we are improving and progressing, that enterprises are encountering new problems and new challenges every day, that is to say, one enterprise develops in contradictions and resolves contradictions In progress.

It is impossible for a company to develop spiritually and spiritlessly. It is impossible for a company to develop for a long time. It is our dream to win together collectively.

In the future development of Gree, it is no longer a simple target of hundreds of billions. We hope that through this goal, it will be our value to realize that everyone will be happier, spiritually rewarding and materialistically rewarded. In the next five years, we must establish Gree's values ​​and be more determined and motivated. This is also the spirit of Gree.

Gree is the pursuit of strength, to become a hundred years of enterprises, we must establish a good culture. Gree has a spirit of innovation, which is Gree culture. In the development, we must constantly change ourselves to meet the needs of the market, this is the best Mode.

Sales Management: Keep in mind 'hard work' word

Times focus, and Gree's focus should be at three points: First, good quality; second, advanced technology; third, good service. With these three points there will be word of mouth, there will be a market word of mouth.

In 2018, sales management should be revolutionized. There are always more ways to deal with the problems than with difficulties. If we persist and can not do anything, we are afraid to do so. All are won by relying on the word "hard work."

People fail to see themselves, businesses are the same .Diversification, specialization can not determine the success of the enterprise.Only focus on the success or failure of the decision we have the world's leading core technology, a PV air-conditioning, a three-cylinder two-level capacity Compressor, our unique product has won the market.

In the past just January, our photovoltaic system was located in Phoenix, the largest photovoltaic air-conditioning project in the world. Our ultra-low temperature multi-line products settled in Buffalo, stable at minus 35 ℃, where people need heating products and other brands Can not do it, we did it.

We can not neglect the achievements because we see the problems, we can not ignore the problems because we can see the achievements .In the Internet age, we raise our goals and at the same time, we must also improve the efficiency .We can not become an innovative enterprise by making sea tactics impossible. Become an international company.

In the past five years, we must make efforts in intelligent equipment, intelligent equipment must adhere to independent innovation, and become Gree Electric Appliance's second major industry in the future. To user demand-oriented, user needs as the standard, this is the direction of the development of intelligent equipment Gree.

Quality Management: Perfect quality is the fight out

Quality management is not only the quality system in the production process, nor is it the quality of the product itself, the quality is ultimately reflected in the brand value.Quality inspector alone is not enough, so to establish a 'Everyone is a quality inspection The real quality lies in the whole process of control, we have to do 'Everyone is a quality inspector.' Everyone attaches importance to product quality, product quality and found that the problems and to improve and product quality will be Continuous improving.

Everyone should intentions, intentions to improve the quality of enterprise products, this is the tradesmen. In Gree, the definition of quality standards have two principles, First, Gree's standards must be strict with international and national standards; Second, Gree's standards must be based on consumption Demand-oriented.

Quality relates to two lives, one is the life of the consumer and the other is the life of the enterprise.

Quality is too important to mention here, the technical department should also pay attention to, if people can not guarantee the safety, running fast again useless. The first element of product development is safety, quality assurance to firmly remember. Quality and safety should be realized in technological innovation.

Quality is not only the quality of the product, but also the quality of the service.Nowadays, in the age of big data, we need to understand the usage habits of users, understand more needs of users, and what more functional requirements are needed through big data.

Cost management: lower costs, absolutely can not be degraded

In the future, our products should be intelligentized and diversified.Research in the field of technology is divided into several directions, including the reduction of cost, the reduction of cost depends on management and technology, but absolutely no reduction of quality.This is very important, technical change The world, technology to create wealth.

Reducing cost and increasing efficiency is to reduce costs by improving efficiency rather than reducing product quality.

Cost control starts with the details, saving every single drop of paper. In the past, I proposed a drop of water management, a drop of water an hour can collect how many kilograms? We want to integrate this spirit into everyone's behavior to reduce costs The real cost control is not by cutting corners, but by everyone 's cost awareness.Cost awareness is to find unreasonable places and think of ways to solve them together.

Innovative ability: change to control the future

In order to adapt to the development of the times, we must constantly innovate.Change ourselves, but also an innovation.Discover the problems every day, dare to change, dare to innovate.When we can not see our own problems, that is a kind of stop.

Innovation is very important, whether it is business development or personal success, are derived from innovation.

If you do not want to be eliminated, we must work hard.Today a front-line staff to speak, grow from general staff to managers, he carefully changed his destiny. How much will be able to get how much we have to maintain the learning ability and improve management Level, improve personal qualities, become others role models.

Innovation everywhere, in order to grow, we must continue to innovate. Living every day in innovation, so that life has a better meaning. People have a dream, there must be passion; no dream, no passion, like walking dead, so Life will not feel happy.When we see our own harvest and achievements, we will find that this is the real happiness.

We hope Geli platform, Gree innovative mechanism, cultivate more talents to serve the society Gree is also developing faster and better because of cultivating more talents, and we tell you with facts that our own trained personnel can carry Chinese-made products.

Change and control the future If we do not change, we lose the right to speak.New innovation, will bring fundamental changes in the enterprise, to create endless competitiveness. Only creative technology can be competitive, only creative technology can change world.

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