Laser TV, after years of market cultivation and consumption promotion, has entered the fast lane in 2017. The rapid development of laser TV is also accompanied by numerous and complicated phenomena, such as the confusion with the concept of laser projection, the disunity of configuration and the uneven technical level February 28, the China Electronic Chamber of Commerce, the TV Innovation Alliance, a joint national digital audio-visual and multimedia products Quality Supervision and Inspection Center and the domestic seven laser TV companies Hisense, Changhong, BenQ, Optoma, pole Rice, Nuts, and Ailowei jointly released the first "Technical Specification for Laser Television" in China to promote a more orderly and healthy development of the laser TV market.
It is understood that "laser TV specifications" (hereinafter referred to as the standard) in 2017 by the China Electronic Chamber of Commerce, color TV Innovation Alliance, the National Center for Quality Supervision and Inspection of digital audio and video and multimedia products and mainstream laser TV companies co-sponsored, the standard clearly put forward Laser TV is equipped with a laser projection display technology, equipped with a dedicated projection screen, can receive radio and television programs or Internet TV programs equipment.At the same time regulate the brightness, contrast, white chrominance non-uniformity, color gamut coverage 14 Product performance indicators and test methods were explained.Microsoft Ministry of Digital TV standard compliance testing center director Dr. Zhang Subing at the meeting of the first laser TV performance test and the standard content of the content were introduced.The test results show that the laser TV can achieve ultra-high definition Degrees, to achieve high brightness, wide color gamut and wide viewing angle, with good brightness uniformity and color uniformity.
The industry will 2018 as the first year of laser TV outbreak.Currently, the traditional color TV brands, projection brands, Internet brands have invested in laser TV camp, and strive to get in the laser TV this piece of high-end big screen market share. The 2017 Laser TV Market Report (hereinafter referred to as the "Report") released by Zhu Yuanyuan, deputy general manager of Black Electric Division at the conference showed that the sales volume of laser TV in 2017 increased by 226% and the sales increased by 153% Zhu Yuanyuan pointed out that laser TVs are mainly used in the fields of home, business and education and are more diversified than other categories of color TVs. As the technology is further matured, the prices of some laser TVs have dropped to 10,000 Below the yuan, 4K resolution laser TV will be rapidly popular in the living room large screen market will have tremendous potential for development.
Ding Jing, Secretary-General of Innovation Alliance of Color TV, analyzed the technical development and market conditions of laser TV in "White Paper on Laser TV Development" and summarized six major advantages of laser TV, namely, super-large picture, easy portability, eye health and energy consumption Low, high brightness and economy.Laser TV business representatives also have their own product technology and the future market showed full confidence.It is reported that Hisense has achieved full 80-inch -150 inch product coverage and full 4K, Showing its strong technical strength.Benkai is strong in research and development, while the Internet brand of nuts by virtue of the rapid implementation of effective promotion in the target consumer groups have a certain reputation.
As the old saying goes, lonely envy is easy, easy to go public, emphasizing the power of cooperation in the face of the current laser TV their own battle situation, the meeting set up a laser display Union, the formation of the alliance formed a laser TV enterprises Shares co-operation, and other types of color TVs in the field of high-end large-screen competition in the field.Reason of famous home appliances experts, China Electronics Chamber of Commerce Deputy Secretary-General Lu Renbo said that at present, laser TV awareness is still low, to achieve the scale of progress but also To see if the technology can mature as soon as possible, the price can fall within the acceptable range of consumers, so the laser TV enterprises also need to continue to plow deep technology for the arrival of large-screen era, 'soldiers and horses forage'.
