In 2018, the 40th anniversary of China's reform and opening up will be ushered in.
With an open road to the mountains and the aggressiveness of the water bridge, the Chinese people successfully walked out of a socialist road with Chinese characteristics with a dripping stone, during which Chinese people and Chinese enterprises encountered difficulties and met Over the challenge, with the spirit of unremitting struggle, keeping pace with the times, making innovations and innovating, we diligently, courageously and wisely write the story of the development and progress of contemporary China.
Galanz, a national brand with entrepreneurial growth in China's reform and opening up, cherishes the dream of "inviting the country to serve the country with the brand as a powerhouse" with 40 years of capitalization in China.
40 years focused on creating China-made business cards
September 28, 1978, Galanz founded.
Three months later, the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China ended its victory in Beijing. As a result, China has entered a great journey of reform and opening up.
Dongfeng side to eyeful Spring Galanz venture at the beginning, engaged in the textile industry ten years to create a billion industrial zone, made the PRD 'Golden Phoenix'.
With the dream of "let the Chinese people use the greenest, the most environmentally-friendly and the most energy-saving home appliances," Galanz transformed home appliances from the textile industry in 1992, and the first project selected a microwave oven.
Either do or do best.
From the outset, Galanz plans to develop at a high starting point: introduce the most advanced equipment from developed countries, open markets in mature European and American countries, cooperate with first-class multinational companies in the industry, standardize international advanced quality standards and management systems ... adhere to 'focus' Professional "and" focus on resources to do great things, "the development of ideas, Galanz seven years to become the world's microwave king, and gradually expand to all areas of white goods industry, China's home appliance industry has become an iconic enterprise.
In 2004, Galanz invited its global core customers to France to attend the new product promotion, which became an important turning point in Galanz's transition from microwave factory "World Factory" to "World Brand." According to the highest quality standards, the quality leads the brand upgrade and then to the global, Make Galanz a globally renowned brand and realize a qualitative leap.
In firmly occupy the world's leading position in the microwave industry based on the Galanz oven, refrigerators, washing machines, dishwashers and other white goods exports soared.As a Chinese-made business card in the international market, Galanz has become China's national brand proud.
'National Appliance' from home appliances to do family
On March 28, 2015, Galanz made the Galanz people around the world and Galanz customers love the common name of their customers - tomatoes, which quietly opened Galanz's home appliance business from doing household appliances Quality strategy to lead the transformation of quality life curtain.
At Galanz China Annual Meeting in 2017, Galanz Group President Liang Zhaoxian confronted nearly a thousand business partners from all over the country. He said that whether it is the building of an intelligent manufacturing system, the building of a new smart appliance, or the construction of the G + smart home ecosystem, For Galanz is the core of the true good user experience to meet the user experience, leading the round of consumer upgrades.
In fact, Galanz, as a leader in Chinese manufacturing, has rapidly grabbed global markets and became the world's 'microwave ovens' through its scale, cost leadership and small profits but quick turnover in the past few decades.Nowadays, the Internet economy breaks the traditional development model And path, the price war to give way to quality war Galanz in order to implement the boutique strategy, leading consumer upgrades, tap the fan economy as the starting point, out of a 'made + smart' transformation and upgrading of new roads.
On the product, Galanz clear 'national appliances' 'quality appliances' new direction of development, from microwave ovens, electric ovens, pure steam ovens, steaming ovens, IH Bud Wang pot to dishwasher, Internet refrigerator, To meet the multi-level, high-quality and diversified consumer demand, Galanz's entire industrial chain promotes intelligent transformation and makes strategic cooperation with Fanuc, the world's largest industrial robot company.
Facing the future competition, Galanz's 'G + Smart Home' platform has realized the complete set of smart appliances interconnection and interworking, and reached a strategic cooperation relationship with Zhongkezhicheng, China Unicom and Ayla etc. In the view of insiders, Is Zaguomaitie also have to create intelligent manufacturing system, or to create smoke-free 'G + smart home' ecosystem, Liangzhao Xian's requirement is that every innovation and transformation must be transformed into greater practical value and better user experience, Easy to use, easy to use, safe and stable is the premise of all innovation.
Everything is to meet the new era of consumer demand for a better life.
Promote new big country brand frequently outstanding
Galanz as a national appliance, get the trust of customers around the world.This trust, Galanz from 40 years focused on manufacturing quality pursuit.
From producing Chinese microwave ovens to meet the needs of Chinese families to launching microwaveable sterilizable lightwave microwave ovens, round open UOVO microwave ovens, energy-efficient dual-frequency microwave ovens, and even award-winning QW Micro-steaming Roasted one machine, Galanz has been leading kitchen fresh air.
Automatic dishwashers, pure steam ovens that surpass traditional craftsmanship, internet ecological refrigerators, steam smart washing machines, frequency conversion air conditioners, etc. Galanz covers all white electric products, which is not only an overall response to the upgrade of Chinese consumption, but also the global coverage of Galanz 100 A growing number of countries and regions, the rich life needs of a better life.
For the majority of users, Galanz's value, not only is a quality appliance manufacturers, but also quality life explorers.
Following the double-frequency microwave oven, Galanz intelligent kitchen appliances that let persimmon powder relish in recent years, as well as steam oven, pure steam oven, Q6 micro-steaming one machine, etc. On the one hand, Galanz through advanced manufacturing technology China's traditional steaming and cellar roasting techniques are integrated into household appliances to meet the diversified needs of more family's steaming and barbecue foods.On the other hand, Galanz insists on continuously delivering no open flame and no soot to green and healthy cooking methods.
As we all know, in the current market, some of the existing microwave ovens, electric ovens and other kitchen appliances have a steaming, roasting function, Galanz steaming oven once again refresh the people's awareness of the modern home appliances, but also updated the steam, Grilled culture.
Traditional way to generate steam boiled pot near the bottom of the heat source of food overheating, the steam will rise when the pot lid will condense The formation of water droplets fall on the food, greatly affecting the delicious food taste. Delicious food, but also high-temperature sterilization, steam cleaning, deodorization, fermentation, fermentation which alternative to the traditional way of making noodles, but also can make safe, rest assured that the yogurt.
Compared with traditional ovens, Galanz steamed grill is more roasted.It is understood that in the upgraded version of the oven on the basis of Galanz R & D team to explore the hot 'cellar' roasted Cheats, at a few months in the cooking laboratory Crazy roast chicken on the 10000, only to find the most suitable heat.
Efforts to let customers move in 2018 'Galanz boutique Nian Hui' introduced steam oven R60, become a hot new year.
Chinese brand, shared with the world
Do top 500 important, more important to do 500 years.
From doing the world famous brand manufacturing center, that is, the 'world factory' stage, Galanz is now experiencing the transformation and upgrading of world-class manufacturing brands to world-class consumer brands under the global leadership of building integrated white goods brands.
"Regardless of the stage of development, people are the most important factor for development." According to Liang Zhaoxian, the president of Galanz Group, the difference is that the development of the "world factory" has played an important role mainly with local talent and China's demographic dividend. Today, from the product 'going out' to the brand 'going global', we must use the world's elite talent for development and localization of the Chinese brand in various parts of the world through the localization of talent. As an industrial brand, Galanz's values are: Let the staff proud, let the customer respect, lets the user move.The reason that puts the staff in the first place is because as the value of the enterprise development, the first is to let the employee's labor embody the value, the labor remuneration continuously improves, the working environment obtains ceaselessly Improve and attract more talent to create value and share value.
In the new era, Liang Zhaoxian pointed out that to make China's manufacturing transformation and upgrading from big to strong, we must seize the opportunity of remanufacturing and re-division of manufacturing in the world. Then we should start from the lower end to the middle and high end, from the talent elements to other factors of production Upgrade.
On the one hand, Galanz promotes man-centered global localization operations and accelerates the construction of local cultures integrated into the world. On the other hand, Galanz is trying to be more content by rebuilding the industrial value chain with brand as the core Of the value of the enterprise, the user as the core for more proactive 'value innovation' from size, cost leadership to quality, technology leadership, from the supply of the best experience of home appliances to provide caring and convenient life services, through big data, cloud computing , IOT technology more and more mature, Galanz let home appliances continue to grow to understand the user life preferences, health needs of the 'family' and 'partner'.
With the continuous expansion of China's influence, socialism with Chinese characteristics has entered a new era. Galanz has made its transition from manufacturing in China to intellectual innovation in China with the concept of innovation, coordination, greenness, openness and shared development. In a more sustainable and inclusive manner Into the world.
It is understood that in recent years Galanz in the internationalization of personnel, equipment automation overall investment, more than the sum of the previous 20 years even more .Zhao Zhaoxian said that independent research and development, self-supporting, the whole industry chain manufacturing, first-class equipment industry, the world First-class talent, to create a leading efficiency in China Zhizao.
