In order to give parents a bit of filial piety, or made a year-end bonus reward themselves ... ... Many families have the Spring Festival set a new habit for the coming year to discuss a good head, appliances is one of this year's Spring Festival consumer electronics market, showing The new features, smart home appliances are rapidly entering people's lives.Those cat data show that new year's goods such as native products, health products, clothes, shoes and hats, etc. are being swept robots, smart speakers, drones and other ' New three 'replaced by Suning Tesco statistics also show that the Spring Festival this year, smart phones, smart audio, UAV and other products are becoming' explosive. 'No doubt, the popularity of smart appliances represents the pursuit of quality of life , Is an important carrier of consumer escalation.
Case 1
Young people to the new home Tim smart appliances
He Chao Ping and Xu Xin, who live in Hua Di Avenue, Liwan District, Guangzhou, are the standard. After 95, the two, like most young people, pursue a comfortable life. They can move their hands without moving their legs at home. Out of time to do their favorite things. Young people want to make life easier through technology, they have become an important consumer base for smart home.
After the two married to live in a small two-bedroom, big appliances have been bought in the layout of the marriage room, taking advantage of the two during the Spring Festival acquired a lot of smart products: In order to solve the mopping and washing dishes, They spent 3199 yuan to buy iRobot sweeping robot, spent 2999 yuan to buy a Haier desktop dishwasher; Xu Xin a moment, want to make their own bread and grain health porridge, so spent 1399 yuan to buy a Panasonic bread machine, and Spent 999 yuan to buy a beauty broken machine; He Chao Ping like to play with new digital products, so spend 6499 yuan to install the Xinjiang collapsible 4K ultra-aerial aerial drone, and 299 yuan millet smart speaker.
● Bill
3199 yuan sweeping robot + dishwasher 2999 yuan + bread machine 1399 yuan + broken machine 999 yuan + drone 6499 yuan + 299 yuan = intelligent speaker = 15,394 yuan
Case 2
Honor your parents and give them a new electrical appliance
'Spring Festival home, did not buy gifts to parents, put the home for many years with color TV, refrigerators and washing machines changed, as a New Year gift, but also allow parents to experience the next high-tech.' Reporter said.
Taking into account the previous 32-inch LCD TV at home or like watching TV often parents are not fun, Miss Luo chose a Hisense 55-inch 4K TV to parents, the price is 3999 yuan; the mother always complained about the old Refrigerator capacity is not enough, but also easy to smell. So Miss Lo added to the house nowadays popular on the refrigerator, spent 3599 yuan; taking into account the quilts, down jackets, curtains and other large clothing wash elderly people, taking advantage of the Spring Festival activities Buy a large drum washing machine for them.
● Bill
4K TV 3999 yuan + 3599 yuan on the refrigerator door + inverter drum washing machine 3099 yuan = 10697 yuan
Reporter eye
Smart home appliances become 'explosion models'
Food, drinks and snacks are the main characters of New Year's goods. The traditional large-sized appliances such as color TV sets, refrigerators, washing machines and air-conditioners are also occupying a corner of new year's products. However, smart products such as smartphones, smartphones and unmanned aerial vehicles are becoming 'Explosive models', Suning Tesco New Year's Day, smart audio, counterbalanced vehicles, drones and other technology trends black sales double the chain.From the large category, communications, black, ice wash three product category Ranking the top three among the hand choppers. Among them, Suning's mobile phone increased by 72% as a whole as compared with the same period of last year with an online growth rate of 125%.
The same data from Tmall shows this change, with New Year's Eve being replaced by sweeping robots, smart speakers, drones, etc., with new products such as souvenirs, health products, clothes and shoes, The number of steam mops, dishwashers, window cleaning robots and cooking robots released from cumbersome household tasks increased by 320%, 188%, 169% and 145% respectively.
'Our smart home appliances sales during the Spring Festival will be increased by 30% -40% than before. From these two years of sales we can clearly feel that people pay more and more attention to quality of life, one of the performance is People's demand for smart products and buy stronger. 'Suning Tesco insiders said.
Township market consumption upgrade trend is obvious
During the Spring Festival, affected by the return home boom, the appliance stores in the second and third tier cities ushered in a large number of crowds and the trading volume was on the eve of the Spring Festival. According to the statistics of the CUP network, since the twelfth lunar month, the national appliance sales increased nearly 18% Among them, Hubei, Jiangxi, Sichuan provinces fastest growth, respectively, 49%, 46% and 36%.
The Suning Tesco data also show a clear trend of consumer spending in the township market, with sales up 243% YoY, especially for QLED, OLED large-size TVs and smart sweeping robots, high-end wall-breaking machines and dishwashers The growth trend is obvious.Many young people working hard to return home with their parents will be home for 'renewal'.
Although the major manufacturers during the Spring Festival sales promotion policy seems lively, but it is understood that the sales channels for home appliances product price reduction efforts are not large, which in the past period of time, appliance costs continue to rise have a certain relationship.On the other hand, 2018 In 2009, people tended to invest more in home appliances and digital products. The average price of large appliances (television, air-conditioners and ice-creams) was raised from 2,855 yuan in 2017 to 3,594.9 yuan, representing a shift in consumer attitudes and a more inclined choice High-end products.
Appliance industry marketing expert Hong Shibin that: 'This year the overall pattern of consumption of home appliances market has changed consumer body more younger, pay more attention to quality of life and enhance the quality of the higher requirements, sales of high-end smart products are also gradually improved due to Most retailers implement the same online and offline pricing, and in physical stores, consumers can enjoy better experiences. As a result, the sales of traditional stores during the Spring Festival this year are also hotter than in previous years.