On February 19th, after 4 years of "tongue China" returning to the screen, bringing the double feast of food and culture, the Spring Festival has passed, but the taste of home is still lingering between the teeth of the history of a civilized China, There are many stories related to 'food', and the memory of 'food' also contributes greatly to the richness of kitchen utensils. "Tongue 3" begins with the narrator's description of a cooker, cooker, cooker Stew with insulation of the 'Henan mountain stove'; Thousands of thousands of forging, such as Zhangqiu wok metallurgical pot; sound Longyin, cut ginger Jade Jinan knife; and stone, stone pot, gingko chopping board, bamboo woven cages, pickles jar , Tongzhi set of bowls ... ... with the words of Master Sichuan flavor, 'living utensils, to create a food of life'!
Under the fast-paced pressure, ordinary people's kitchen can hardly appreciate the elaborate and elaborate kung fu delicacies, but the longing for a better life urges people to use the scientific and technological means to achieve the reduction of the traditional taste and a revolution about the kitchen Has been unveiled.
Kitchen living new style
In Fang too 'life home' experience museum, a food promotion activities are underway.Zixiancake, shrimp dumpling, Fen steamed meat, papaya milk snow clams, steak, salt and pepper prawns, grilled chicken wings, asparagus and other dishes arranged in a long table, And so rich dishes are done by the side too steamed micro-one machine independently.Although the price of more than ten thousand yuan, but this new product is still favored by many consumers, and too too square is also committed to tap its more potential for use.
Fang Rong, director of Fangtai's roasted micro-products department, told China Home Appliances that "steamed" is an important part of the Chinese food culture. Westerners like roasting, whereas Chinese people prefer to steamed food more. Steamed bread, steamed rice, steamed vegetables, steamed seafood, steamed soup, steamed meat, are food cooking methods loved by ordinary people.It is taking into account the Chinese people's love of steamed food, Fang too R & D A collection of steam micro-integrated products. '
In the words of Tang Rong, steamed micro-machine reflects the ancient Chinese philosophy of "water and fire are mutually beneficial." Its earliest form can be traced back to the spring and autumn period. "The temperature is high and steam is the essence of steam. One machine has a double steam generator, the instantaneous maximum power up to 2000 watts, fast heating, steam enough, with the microwave heating, external steam within the micro, not only the time is short, and nutrients are fully retained.
'Now, many of our consumers want to cook but they will not do it, or they will cook but do not want to do it, and of course they will neither do nor want to do it, and our mission is to make the process of cooking simple and convenient To this end, Tang Rong team conducted a lot of food cooking curve experiment, 'At present, the machine preset with 62 steamed micro-vegetables, consumers can also make flexible changes on this basis.' The most common steam In the case of steamed bread, the user can complete the whole process from fermentation to steaming by adding good raw materials. 'Steamed rice cakes, steamed dumplings and steamed corn can all be achieved on the basis of steamed buns.'
The logic behind high-end kitchen appliances is that Chinese consumers are spending more on boosting their spending power, chief executive of Mizuho Securities, said that retail sales in China are likely to overtake the United States for the first time in 2018 and overtake the United States as a way of boosting well-being and quality of life Kitchen electrical and electronic products, will benefit from the release of this spending power.A listed company boss electrical Q4 2017 research report mentioned that China's embedded products are in the early stages of development, the matching rate is far lower than the developed countries, The market space is vast.At present, embedded products is expected to enter the growth period from the import period, the industry is expected to speed up.And subdivision categories, in line with Chinese cooking habits of steam ovens and dishwashers will be the company's future development focus, 2017 H1 retail sales growth as high as 121.86% and 571.9% respectively.
In addition to the micro-steaming machine, a series of kitchen electric appliances, including IH rice cooker, wall-breaking cooking machine, air fryer, electric oven and juicer, have begun to emerge and take root in the Chinese kitchen. Culinary 'also replaced the' restaurant 'has become the new trend of the times.
In addition to these emerging products, kitchen essential stove product technology upgrade has also been by leaps and bounds. From Xiangtan, Hunan, Schindler, 30 years, the main gas stove product upgrades. In 2017, they introduced a new 'Zhizun' fierce stove, through the stove Improvement, the combination of atmospheric combustion and infrared combustion, burner 'Juhuo' ability to burn up to 75% efficiency, far exceeding the national level energy efficiency standards; Haier is a comprehensive home appliance giant hair gas stove safety technology , The development of anti-dry gas stove, the use of the burner part of the sensor can automatically detect the bottom temperature, once found over-temperature, it will automatically turn off the protection, while the gas stove can detect accidental turn off and a long time not to pan, automatic Cut off the gas source, to avoid accidents.
In the progress of the technology of range hood, energy conservation and environmental protection, high suction, deep cage smoke, soot filtration, self-cleaning, noise reduction and smoke stove linkage become the standard of high-end products.In the gift 'Nineteen' 'brilliant China' Documentary, Fang too national fume laboratory appeared "green home." This is a laboratory, was born Fang too fume efficient separation and flue gas purification technology, effectively reducing the cooking fume on the atmospheric environment, 'hood Products from the user to solve the problem of indoor environmental health upgrade to focus on the overall national respiratory happiness index '.
Kitchen Revolution critical point
Cai Ying, deputy director of the Informatization and Industrial Development Department of the State Information Center, believes that China is ushering in a kitchen revolution. "Regardless of the new purchase of housing, people may not decorate the living room but will certainly decorate the kitchen, even if the old house is renovated. Moreover, with the expansion of urban population in China, the rapid growth of the third and fourth tier markets will create a new blue ocean for kitchen appliances.
The reason is simple - from cottages, single-family homes moved to buildings, the use of public flue and public pipelines, range hoods, gas stoves and toilets will become necessities.
Zhou Haixin, the boss's chief electrical technology director, mentioned that in 2017, the total sales volume and sales volume of the category of cooktops remained the largest among the kitchen electric appliances market in China, of which the sales of hoods increased 2.9% YoY to 28.39 million sets, Sales of gas stoves increased by 9.7% to reach 41.4 billion yuan; sales of gas stoves increased by 2.9% to 31.84 million units, with sales up 8.1% to 21.5 billion yuan. 'The products of stoves are still the main battlefield of kitchen appliances, while the sales growth Far more than the increase in sales also shows that we are willing to pay for better quality.
At home, sales of domestic dishwashers increased 144% YoY to 959,000 units in 2017, with sales up 129% YoY and a realized value of Rmb4.37bn. The sales volume of embedded steaming boxes increased 56% YoY to approximately 53.8 Million units, an increase of 55.7% in sales, the amount of about 3.4 billion yuan; embedded oven sales, up 23%, sales of 520,000 units, with sales of 2.9 billion.
'It can be said that the kitchen appliances in the entire appliance category is still in its infancy.' Zhou Haixin that 'where the consumer kitchen in steady-state, embedded micro, steaming, roasting, washing is in transition from the transition period to growth '
He pointed out that in the new stage of consumption upgrade, the kitchen appliance market also appeared a corresponding new trend. First, the consumer brand selection has become more and more centralized. The retail sales of the top 10 brands accounted for 33.8% of total retail sales. The expansion of the brand is synchronized with the reshuffle Release; secondly, from a single product to set refinement solutions become a trend, which is closely related to consumer demand for fine decoration, home coordination; the same time, consumers for the expected cooking methods and existing kitchen environment, space conflicts Such as limited cooking ability, longing for food, longing for cooking mode and healthy eating, single kitchen life and enjoyment of cooking pleasure, and resolving these contradictions and pain points, will become the main line for the future upgrade and progress of kitchen electrical and electronic products. '