The battle for smartphones has been mired before the official opening of the World Mobile Communications Congress in Barcelona in 2018.
On Sunday, Samsung released heavyweights S9 and S9 + smartphones at a price of over $ 1,000, targeting the iPhone X.
S9 main camera functions
S9 series equipped with Qualcomm Snapdragon 845 mobile platform, the main function is the camera, the camera is equipped with ultra-fast full-pixel dual-core sensor while in appearance, S9 and S9 + basic continuation of the previous generation models of the design, the screen size was 5.8 Inches and 6.2 inches with a resolution of Quad HD (2960 * 1440) and a Super AMOLED full-view curved screen.
However, in addition to the camera features have significantly improved, the S9 in other areas are the continuation of the appearance and function of the previous generation of mobile phones, so some analysts questioned the high price of S9 can drive its sales.Customer IDC analyst Francisco Jeronimo told CBN reporter: 'I'm not sure these features will stimulate consumer upgrades, because the S9's camera function is not better than Google's Pixel 2.'
Ian Fogg, an IHS analyst at research firm IFC, also told First Financial News reporter: 'Some consumers may think that innovation in S9 is not enough. Moreover, S6 or S7, which they had two or three years ago, are still good and therefore they are more inclined to Waiting for the next S10 phone.
But research firm Canalys analyst Jia Mo think, S9 camera update is still very much to look forward to. 'The most powerful is the video slow motion, to maintain close to 1000 frames in the high-definition state, variable aperture is also a bright spot, the other From the hardware point of view, the rear camera S9 + to be more leading. 'Jia Mo on the first financial reporter.
Sony added similar features to its Xperia XZ high-end model last year, but Samsung said the S9 is "better" because it uses automatic motion capture and Sony requires the operator to press at the exact moment Button.
Other innovations in the S9 include an AR augmented reality facial expression feature similar to the Apple iPhone X, creating a cartoon image that simulates human facial expressions by modeling human facial scans, but Samsung emphasizes that its facial expression features are more humane '.
In addition, Samsung also improved its face recognition boot feature with more data collected, but Samsung declined to disclose the unlock accuracy of the unlock and therefore can not be compared with the face recognition feature of the Apple iPhone X. Earlier, Apple released the Face ID boot error rate One in a million.
Nokia low-end high-end at the same time force
Another big heavyweight release came from Nokia Nokia handset maker HMD Global not only released a $ 921 high-end smart phone Nokia 8 Sirocco during MWC but also introduced the 8110 curved banana phone, 4G refresh version.In addition, HMD also breath launched Nokia 1, Nokia 6 update and Nokia 7 Plus and many other new models.
Nokia 8 Sirocco is Nokia's most up-to-date smartphone ever released, which is based on Android with a 5.5 "curved screen with dual cameras and wireless charging capabilities, and Nokia said each is based on a single piece Stainless steel, to ensure a solid body structure, the body thickness of only 7.5 mm, with superior dust and water features this phone will be officially launched in April this year in the world.
Although Nokia 8 Sirocco has high prices, but in some analysts view, it can not compete with the current top echelon smartphones Canalad analyst Jia Mo told First Financial said: 'Nokia did not have any Surprise release, after all, HMD is not the previous Nokia, and the latest Nokia 8 Sirocco did not meet the level of the flagship mobile phone.
HMD is currently in the mid to high end of the full product line layout. "Florian Seiche, CEO of HMD, said: 'This year is a crucial year that will determine whether HMD can establish brand influence in different regions and become an important smart phone manufacturer.'
HMD revealed that the company sold 70 million smartphones and featuresets in 2017, albeit sold for only two quarters, but the company did not disclose the share of smartphones sold, Seiche said: 'At the moment, a large part of the handset sales come from features Machine, but the momentum of the development of smart phones has begun.
According to research firm CCS Insight forecast, about 400 million feature phones will be sold globally this year, and Nokia hopes to retain this part of the mobile user community and gradually shift to Nokia smartphones in the future. Users of these feature phones are mainly concentrated in India and other developing regions.
It is noteworthy that Nokia introduced this feature machine 4G version of the 8110 'banana phone' brought back a lot of 'noctillo' memories.This phone features a curved arc 'banana' design, sliding and closing Button slide, you can answer and stop the call with a 2.4-inch screen, a 2MP camera, dual card dual standby, with 512MB of memory and 4GB of storage.
Twenty years ago, Nokia's landmark 8110 mobile phone was all the rage. The 4G version of the Nokia 8110 mobile phone will be available globally from May onwards, at a price of about 79 euros.
Ben Wood, CCS Insight analyst, told CBN reporter: '4G capabilities are very important for this phone, which means they can get more support from carriers. "He also said that from the price point of view, 8110 Is the most high-end representative of the functional machine, mainly because of the phone's iconic design to attract the eye.
Huawei Xiaomi will release a new aircraft in March
In addition to Samsung and Nokia, the ZTE, LG, Sony have released a new smartphone. And previously expected not the same, LG did not release this time the highly anticipated G7 flagship model, but chose to release a new MWC eve Machine V30S ThinQ and V30S + ThinQ. The aircraft and the older V30 V30 and V30 + exactly the same hardware is still still using the Snapdragon 835 processor, but the new machine comes standard with 6GB RAM, and the depth of the camera AI optimization , In addition also added Jing blue and silver gray.
In response, Jia Mo told First Financial reporter: 'As the Qualcomm Snapdragon 845 chip too hot, it is estimated LG get goods difficult, so did not choose to release G7, but only for the V30 to do some updates.This strategy I think Correct, because later released if the Snapdragon 845 G7 product, LG will be in the high-end mobile phone market, an important game, can be said to be a backwater, if they lose, then basically lost the high-end market influence '
ZTE released two full-screen new Blade V9 and Blade V9 Vita at MWC. However, Huawei did not release a smart phone and only released a new notebook featuring a hidden camera function. It is learned that Huawei is about to launch in March New P-series smartphones will be released on the 27th in Paris, and MiMix 2 will be released on the same day.