The water heater industry achieved double-digit high growth in 2017. According to Orvital cloud data, in 2017 the water heater industry market retail sales reached 74.9 billion, an increase of 13.5%.
With the advantages of low initial installation cost, low threshold of use and strong applicability, the electric water heater has long occupied the position of the water heater boss. The 'coal to gas' and other energy structural reforms, eventually replaced by gas water heater.
Gas water heater: the biggest driver of growth focus on high-end transformation
Gas water heater industry in the rapid development in 2017, and the accelerated coverage of natural gas pipelines, the multiple benefits of energy structure reform complement each other.In addition to the frequent blessing of the policy of the east wind, the trend of the trend of consumer upgrades are also increasingly mature gas water heater industry momentum is fierce .
In the Yikang data show that in 2017 the scale of retail sales of gas water heater reached 34.43 billion yuan, an increase of 13.9%, the first ultra-electric, the water heater industry has become the largest growth driver.
In the increasingly mature background of the industry, gas water heaters are also looking for the type of development in the trend of quality development, including high-end, smart gas-water heater has become even more symbolic of the transition.
For example, the side focused on high-end kitchen appliances, with a 'magnetized thermostat' ripped open the long-term foreign brands occupy the high-end water heater market, the hole and successfully gained a place in the market; Haier is more focused on high-end brand transformation , And has been fruitful, according to data from the PRC, as of November 2017, Haier's total retail sales in the water heater market share reached 18.73%, ranking first; with long-term gas-based industry and the million and The joint establishment of Bosch Power Guangdong Guangdong Wanbo in May 2017 formally put into operation, to help companies achieve high-end layout, improve profitability.
It can be seen that the gas water heater is gradually entering the high-end market through product innovation, structural adjustment, resource integration and etc. According to the data from Zhongyikang, the average retail price of gas water heater increased by 11.92 in January-November 2017 A percentage point to 2938 yuan.
Electric water heater: the overall size of a slight decline in force 'health bath'
Compared to the momentum is burning heat, electric water heaters are somewhat bleak.From the statistics, in 2017, the entire electric water heater industry output reached 28 million units, the overall sales at about 22 million units, compared with slightly over 2016 A decline of more than 26.0 billion yuan in total sales, a nearly 5% increase over 2016.
On the one hand, the complexity of the Chinese market determines that the gas water heater can not completely replace the electric water heater, especially in the large number of natural gas pipelines can not be laid 34 and rural markets, electric water heaters or have some great advantages, and there is a vast market vacillation, even in the relatively mature secondary market, most households with two water heaters will also be for electricity On the other hand, leading brands in the industry represented by Midea and Haier, through innovation in product intelligence and personalization, together with continued subsidence of various brands in the channel, make the electric water heater market still exist There is incremental space.
It is worth mentioning that, 'health bathing' is becoming the next grab of the electric water heater industry tuyere. Including Haier washing water heaters, AO Smith anti-scaling anti-scaling water heater, the United States living water heater, side too, cherry, million and Lin and many other domestic Well-known water heater manufacturers have paid more attention to 'water purification' function, anti-corrosion, filtration of heavy metals, sterilization, water softener and other functions to become the focus of solving the problem.It is understood that nowadays have a 'healthy' features of the brand reached 20 electric water heaters, Model reached more than 200 models.
It can be seen that both the heat-water heater and the electric heater are constantly shuffling and innovating the entire water heater industry in 2017, and the market competition order in the industry has gradually become more benign.It is foreseeable that the household appliance market in 2018 will enter an acceleration phase of upgrading. In this process, the cultivation of quality innovation and rational consumption idea will be more important, but for the water heater industry just entering the right track, the pressure on manpower, resources, investment in science and technology is still not small, and ultimately the enterprise Will be in the product, size, service, brand and other aspects of the overall strength.