Thanks to the further development of the Battle of Blue Sky, air quality has improved significantly across the country since 2017. In the area of air purifiers, however, the market ushered in a 'coolness' and product sales dropped drastically. There is public opinion in the industry that in previous years Popular hot air purifier really be knocked into 'Lenggong' it?
Air quality come a sharp turn air purifier market or in case of cold?
Just as a coin has two sides, everything will be 'Someone happy people worry' .In the first two winter, there is a class of goods on the market in Beijing, sales have been rising year after year, grab all rob, but few people care about you guess you are What's up? Yes, air purifier.
Previously, haze continued to hit, led the 'haze economy' straight-line rise, the air purifier obvious benefit, really 'fire' one, and even become the fifth largest household appliances.Data show that in 2011 the domestic air purification Which sold about 1.12 million units in 2012. The sales volume of domestic air purifiers in 2012 was about 1.26 million units, and the sales volume increased to about 2.4 million units in 2013. In the industry, it is expected to exceed 7 million units in 2017. It can be seen that in just a few years , The air purifier market presents a burst of development.
Benefit from the iron fist of the country and continue to fight the blue sky battle, the air quality across the country has been significantly improved: more blue sky, haze troubled days are gone. January 31, MEP in 2018 the first Routine press conference revealed that from Beijing to Tianjin, the Yangtze River Delta, the Pearl River Delta, and then to Beijing, the 'atmosphere of the 10' goals are completed, of which Beijing 'Beijing 60' has become 'Beijing 58 ', Blue sky is expected to become the norm.
In this context, the national air purifier does not seem to be 'sold.' According to the total data AVC Push push the air purifier market in 2017 16.2 billion yuan, an increase of 20% from the annual sales Rhythm, the market showed the trend of high before the low.It is noteworthy that in December 2017, Beijing-Tianjin-Hebei area air purifier offline sales fell more than 60%.
More than that, the data show that in the first four weeks of 2018, the retail sales of air purifiers were 292,000 units, down 58.3% from the same period of last year. In response, some questioned: With the continuous improvement of air quality, Is the air purifier to be hit into 'Lenggong'?
China Environmental Protection Online believes that the improvement of air quality in the short term will have some impact on the air purifier market, but with the promotion of public awareness of environmental protection, indoor air quality is still the focus of attention; the same time, in view of the current popularity of the overall domestic air purifier Rate is not high, the market is still room for growth, but the speed will tend to be gentle.
Now, the intensity of air pollution control continues to increase, good weather will be more day by day, the foreseeable future, the demand for air purifiers will be relatively reduced, for the air purifier manufacturers, really 'pain and happiness When the market is cold, domestic and international integrated appliance giants and even domestic Internet companies have influx, product concentration increased, the industry will set off a round of shuffling, and air purifier manufacturers must continue to innovate in the product.
Insiders pointed out that how to meet the entire scene of the air purification, get rid of the law to see the weather, is the moment the domestic air purifier manufacturers need to force the main direction.Really, no matter how the weather changes, brought through product innovation Consumers more extreme user experience, will always be king.
Therefore, air purifier manufacturers want to win more high-end consumers, need more in-depth market understanding of consumer preferences, investment, product quality, design efforts to produce consumer favorite air purifier products; the same time , But also to promote the emergence of functional fusion products, brand play.