The transformation of basic social contradictions in 2017 in China: the contradiction between the ever-growing need for a better life of the people and the imbalanced development has become the major contradiction nowadays. 'Buying a toilet bowl to Japan' fully illustrates the current trend of consumer escalation. Upgrade to promote home appliances as a whole toward 2 trillion, the total size of home appliances market in 2017 (including 3C) 17221 trillion, an increase of 8.9%, from 2007 to now, the industry compound growth rate of 10% over the past 10 years.Pure home appliance market size 93.7 million Billion, an increase of 14.3%.
Among them, the total market size of water heater more than 40 million units, sales reached 66.8 billion yuan, an increase of 9.7% over the past decade, the industry compound annual growth rate exceeded 10% of the industry compound annual growth rate over the past decade led the overall appliance, there are three main reasons Form a strong support factor:
First, there is still much room for improvement in the popularity of water heaters According to the data of National Bureau of Statistics, the ownership rate of one hundred towns reaches 86, while the number of rural households is 53, yet the average number has not reached one. The demand of users is influencing factors on one hand, such as the unique bathhouse culture in northern China; On the one hand housing conditions are the main reasons, as we all know, water heaters need to install the environment, such as water and electricity ventilation, load-bearing walls / ground / reserve pipeline location.
Second, with the construction of urbanization and new rural construction to promote, the user living environment is improving. Such as water works in Zijin, Guangdong Province, Julu County, Hebei Province Village through natural gas, such as natural gas pipeline construction, water and electricity ventilation to ensure the installation and use of water heater environment.
Third, the user's rigid demand, a large number of new homes to bring new purchases Another rental market is also a gateway.
In 2017, the gas water heater is in a fast rising channel, and the electric heating operation is relatively stable. The online growth rate is fast and the offline volume is large with obvious price increase in 2017 and the impact of the promotion node. low.