February 26, Beijing Commercial Daily reporter was informed that Jiayue Ting do everything to create the electric car FF91, the domestic price is expected to more than 2 million yuan.Le music as the crisis, Jia Yunting basically withdraw from the management of music Watch, music as the listing system and The unlisted system has been completely separated, so FF91 will be the first of its kind.
The dust settles
Beijing Business Daily reporter learned from partners close to Faraday (hereinafter referred to as 'FF') that FF91 will deliver the first batch of vehicles by the end of 2018. In response, FF China PR said no comment to Beijing Commercial Daily.
Earlier, some media disclosed FF91 may be priced at 910,000 yuan, FF contrast was denied.At the CES, some FF executives revealed that FF91 is expected to sell in the United States for about 250,000 US dollars, while users are currently able to pay 50,000 yuan Pre-order the first batch of deposit in advance FF91. Before the Spring Festival, FF in the United States held a supplier scale of over 200. One FF partners said, FF91 positioned as a luxury electric car in the United States for the price of 250,000 US dollars , Taking into account the tariff factor, the price in China will exceed 2000000 yuan.On the time of delivery of FF91, the source said, is expected in 2018, 2019 is expected to be on the road in China.
Yan Jinghui, an expert consultant for the Chamber of Commerce for Automobile Dealers of the National Federation of Commercial Confederation, believes that it is not easy for Jia Youting to build a super-luxury car in just two or three years for this car without a car background. Of course, FF in front of funding problems, this time to determine the specific price will help boost morale.
Shortage of funds has been the biggest problem restricting the growth of the FF91 car, but now the problem has been resolved.February 14, Jia Yuanting had said at the FF supply chain summit, FF has received 1.5 billion equity financing, which will be FF growth journey of the most important milestone in the event.
In July last year, FF announced the termination of construction plans in Nevada, but then Jiayue Ting said that in order to ensure the timely delivery of products, FF91 high-end factories will be relocated to the new site and fully transform the existing plant and equipment procurement, as soon as possible to achieve the volume However, by the FF investors Jiayue Ting and its music as the company deep capital chain crisis, FF's financial situation is also questioned, in addition to defaults on suppliers, factory construction projects also slowed down .In September last year, there was news that , FF's project in the northern Las Vegas, Nevada plant has been declared deadline, after FF officials and Jia Yueting himself denied.
FF local trial FF91 trial held on January 8. FF Pablo? Ucar, vice president of supply chain introduction: 'FF91 is a very revolutionary and very complex product, so we and suppliers The partnership is crucial to achieving the goal of delivering FF91 successfully by the end of 2018. '
Sword means high-end
Trends have proved that it is only a matter of time before an electric vehicle overturns a fuel truck.For the purpose of improving urban air quality and fostering innovative technologies, many governments are introducing policies to popularize electric vehicles, which to a certain extent limit the development of traditional fuel trucks and promote Car makers shift to electric car production.
Currently, the domestic new energy car makers and Internet cross-border car makers are mostly aimed at entry-level electric car.But FF different from these companies, the price of 2000000 yuan directly point to ultra-luxury level.
Beijing Commercial Daily reporter learned that Tesla will become the target of the new energy car prices target.But FF91 but did not target Tesla Tesla, but want to become a new energy vehicles Bentley and Rolls-Royce. In this regard, insiders believe that Tesla is accepted, many people experience Tesla different from the traditional car innovation, but in fact, Tesla's Internet experience is not good, especially in the interior , Ride experience, with a far cry from the traditional luxury car brand.
More crucial point is that in recent years, high-end electric vehicles are favored by the market, but the market more than 1 million yuan of the car is still very scarce, the market has great room for development from the current situation, in this market, Testers Pull a dominance, the top models with the price of 1.5 million yuan in 2017, the price of more than 1 million Tesla MODEL S, sales in Europe and even more than the BMW 7 Series and Mercedes-Benz S series.
Of course, not only the FF saw the good of the high-end electric vehicle market, after all the countries in the world have listed the schedule of the banned fuel trucks and the new energy vehicles have become the consensus, the major luxury cars such as BMW, Mercedes Benz, Bentley, Rolls Royce Brand, many giants worldwide have invested heavily in the field of electric vehicles.
Geely announced on February 24 that it had acquired 9.69% of the voting shares of Daimler AG, a German carmaker, through its overseas subsidiaries. In fact, the cooperation intention of the electric car business dominates the largest private car manufacturers in China and Germany's largest luxury car maker reached an acquisition agreement; the German carmaker BMW Group announced on February 23 that it plans to produce MINI, a compact electric car in China, with the potential partner of Great Wall China; "Nihon Keizai Shimbun" cited Nissan Motor Joint Venture in China this month released news that before 2022 will invest 60 billion yuan in the Chinese market, including the launch of more than 20 pure electric vehicles by 2022, will be put in the Chinese market more than 40 models, of which half Is a pure electric vehicle, including a motor-driven 'e-power' with models that generate electricity through the engine.
Fuel-car era, the domestic car-based market for technology model, has been unable to accomplish something in the car high-end market, while the high-end market has long been monopolized by BMW, Mercedes-Benz and Audi; and in the new energy car market, Chinese car prices and foreign Car prices are in the same starting line.Therefore, Jia Yueting dream of building the world's leading car FF91 goal, is not without reason. 'Change overtaking to break the monopoly of Japan and South Korea car companies in Europe and America in the era of fuel trucks, FF For the development of China's automobile industry has some exemplary significance. "Yan Jinghui said.
Comeback
In the case of the music crisis has not been lifted, FF91 can be said that the final hope of the recovery of Jiayue Ting, but the future can really comeback, is still unknown.
Now, LeTV has been separated from the management of Jiayue Ting, LeTV listing system and the non-listing system basically completed segmentation, but controlled by Jia Yueting LeTV as the current situation is not optimistic, according to LeTV Holdings statement, the company and LeTV between 60 However, LeTV announced an amount of Rmb7.531bn. In addition, LeTV's mobile phone business, one of the most affected areas of the music financial crisis, is still in the doldrums. Since launching a new product in April 2017 , As the phone no longer audio information.At present, there is no mobile phone music store, music as the phone has no new supply in the market, only in the clearance of goods.
In addition, although the music as still sports said normal operation, but compared to burning money to buy the copyright, now the music as a lot of low-key sports a lot.It can be said that Jia Yuet Ting control LeTV company, waiting for his comeback in the FF91.
A well-known Internet car manufacturer co-founder revealed: 'A car plus R & D mold manufacturers need about 50 billion yuan, coupled with the plant needs to invest 5 billion yuan.If the production car market, charging network and customer service experience Not only that, there is a more important factor besides capital, which is the interpersonal relationship. "He hinted that Jia Youting would do a lot of hard work.
However, to build a car commenter Yu Jian about Beijing Commercial Daily told reporters that 1.5 billion US dollars for FF was once on the verge of bankruptcy should be able to solve the company's immediate needs, at least to support the company's production of course, 1.5 billion US dollar does not solve all the problems, FF want to continue to develop, but also need more financing and loans, depending on the company's product market feedback.
Yan Jinghui also pointed out that, FF91 can become the choice of the rich, yet to be tested in the market, if you can get the recognition of these consumers, FF may stand firm.
It is reported that investors dare to invest in FF and Jiayue Ting, still lies in Jiayue Ting agreed to personally serve as CEO and FF excellent product performance.Jia Yuet Ting in the previous employee internal meeting had said he would serve as FF global CEO and chief product officer, and promote FF Management and organizational change to ensure that the implementation of the strategy and product landing.