In recent years, autopilot has become the focus of the giants get together.General Motors 1 billion acquisition of artificial intelligence startup Argo AI; Intel used 15.3 billion acquisition of Mobileye; Lu Qi airborne Baidu, March, Baidu reorganized intelligent driving group Group division.At present, there are 10 leading technology companies in the world that are carrying out the research and development of automatic driving technology and 12 of the world's top 14 large-scale car companies are already engaged in autopilot. Driving boom, will also drive the automotive camera market.
It is understood that the vehicle camera is to achieve a number of early warning, recognition of advanced driving assistance system (ADAS) function in many ADAS features, visual image processing system is more based on the driver is more intuitive, and the camera is the visual image processing System basis, so the car camera is essential for automatic driving.And in order to meet the huge opportunity brought by the auto-driving boom, 'Father of the LCD' Sharp is also a plus car camera strategic layout.
The ADAS function that the car-mounted camera can realize has the following picture:
Many of the above functions can be achieved with the camera, and some functions can only be achieved through the camera
February 26, according to Nikkei Chinese network reported that Sharp and its parent company Hon Hai Precision Industry in the field of automotive camera to set up a joint venture.Sharp will be jointly funded with Hon Hai's other subsidiaries, invest about 3 billion yen. Group together to promote the car camera and electronic rear-view mirror mirror the development, manufacture and sale of automotive electronics in the context of continuous promotion, all parties will combine Sharp's technical strength, Hon Hai's mass production technology and sales channels, and strive to the global large Automotive companies to expand supply.
According to reports, Hon Hai is 51% and Sharp is 49% in the capital contribution of the new joint venture. Sharp is responsible for the development and design of automotive cameras and will leverage on the experience of Hon Hai, the world's largest electronics foundry service (EMS) Build mass production system will also take advantage of Hon Hai owned mainland China, Taiwan, North America and other sales channels.
The two sides will respond to the growing demand for automotive electronics and autonomous driving.Sharp vigorously develop the field of ultra-high-definition 8K, is developing 8K television and 8K commercial cameras, the future plans to develop 8K car camera.
It is reported that Sharp in the mid-term business plan for the final year of 2019 proposed that the device-related departments, including vehicle-mounted cameras and strive to raise sales to about 2 times in 2016, reaching more than 800 billion yen will increase Potential and master the area of technology to form a production system to expand revenue.
According to a reporter from China.com.cn, a study conducted last year by chip maker Intel and the research firm Strategy Analytics predicts that the market for driverless vehicles will reach 800 billion U.S. dollars by 2035 and 7 trillion U.S. dollars by 2050. However, According to HIS estimates, the global car camera shipments will grow from 28 million in 2014 to 83 million in 2020, a compound annual growth rate of 20%, which estimates that the global car camera market will grow from 62 Billion yuan will grow to 13.3 billion yuan by 2020, a CAGR of 16%, while the Asia-Pacific region will be the fastest-growing market.
At the same time, the reporter learned that relative to the consumer electronics such as mobile phone cameras, vehicle security requirements of high security cameras, technology is more complex, higher barriers to the market, the current Panasonic, Sony, Valeo, Fujitsu-ten and other manufacturers to take up a larger share.