The integration process of online and offline means that a virtual world composed of '0' and '1' is breaking the traditional physical dimension.
Try on the store is very satisfied with the clothes, always have a look online discount before they start; over the Internet to buy carefully over and over again, but worried that they will become the eyes of other buyers' show ... ... increasingly diverse consumer Consumer demand is blurring the physical boundaries of retail, and as such, many people judge that the next outlet for e-commerce development is the 'new retail' in which online and offline depth converge.
Just passed in 2017 known as the 'first year of retail,' the industry competed to test the new retail methods.No matter is the 'new retail' philosophy advocated by Alibaba 'box horse freshman', or the 'unblocked retail 'Concept, or the' super species' of Yonghui Supermarket and the 'Su Shengsheng' of Suning Tesco ... One of the distinctive characteristics of big supermarkets is that they all try to achieve the goal of " A combination of real 'exploration of new retail possibilities.
One view is that the new retail outlet is the way out for e-commerce self-reform.Although the annual number 11 double digital myth continues, but more and more businesses realize that the Internet is about to enter the second half of intensive work, relying solely on network penetration 'Lying down can make money' in the market dividends continue to subside.Therefore, the peak of online resources to dig the line of rich ore; standard share of the slowdown in growth, to expand the non-standard products such as fresh.Not only so, consumption Of the upgrading and transformation also bring opportunities for the transformation and development of the retail industry.Plenty of material resources make people no longer satisfied with the basic supply, technological changes make mobile payment, credit system is widely used, data collection and analysis can effectively predict consumption Once the conditions are ripe, we can create a variety of consumer demand for consumer scenarios, the offline logistics, services and other advantages and online business flow, capital flow, information flow in order to pursue consumer richness, convenience and comfort The ultimate experience.
On longer timelines, from the early markets of Buying Stallions in East City to Saddles in West Market, to an array of department stores, from a full range of storage supermarkets to a one-stop shop for all needs ; From their homes will be able to stroll around the world's electricity supplier, and now one after another debut new retail ...... In a way, the history of retail development, is an evolutionary history of consumer demand. An endless stream of new retail methods will not be 'carved out of a mold.' To look more retail formats, whether it is Sam's membership, marketable membership retail, or Amazon, Alibaba's unattended supermarket, are trying From the price of consumption to the value of consumer transformation of a good case.In this sense, the next mainstream retail format is still to explore and conceive them.
From a higher perspective, the changing situation in the retail industry is not the result of the integration of the online world with the reality of social integration. Thanks to the optimized integration of the Internet +, the evolution of the evolution of industries and the continuous development of vitality and innovation Burst; Benefit from the new infrastructure of the communication network infrastructure, virtual social networking, artificial intelligence, smart things such as the new kinetic energy in the ascendant ...... To some extent, the process of integration of online and offline means that by a '0' and '1' virtual world is breaking the traditional physical dimension, the data, atomized thinking into reality, resulting in quantitative or revolutionary geometric changes in the quality of the two planets collision Mars, enough to ignite people's The future of the good hope .Not only, the network world and the real world rendezvous of virgin territory, absolutist, but can not believe in horses .As the retail industry, how to develop, but also around the needs of consumers, can not do without the key 'people' Factors. The interaction of online and offline, is also constantly shaping new public norms and development framework.
At the beginning of the 20th century, when the automobile was born as an emerging thing, it was called 'horse-drawn carriage', but a 'car revolution' was set in the subsequent development. Whether the new retail could bring consumer The revolution in the area remains to be seen, but in any event, the "borderless outlook" it has delineated will be of much benefit to the future.