Millet, Huawei together Google | AR technology not cool

On February 23, the love of the millet phone official Bo released a micro-Bo, saying 'at 12 o'clock, a major event occurred.' Recalling the recent millet Mix 2s and millet 7 may start Xiaolong 845 rumors, rice noodles and media Teachers are naturally looking forward to, wait for the arrival of 12 o'clock.

However, the millet has redefined 12 o'clock, the scheduled time has passed 22 minutes, the so-called 'big event' came in late - not Mix 2s, not millet 7, but a cooperation news: Xiaomi and Google reached a cooperation , Becoming the first (and Huawei and Samsung) equipped with ARCore technology vendors, mobile phones can achieve an augmented reality experience.

Taking into account the current situation of AR tepid, millet official Bo move naturally attracted a lot of Tucao, users have said: 'I took off my pants you show me this?

Moreover, millet also did not explain the specific models and on-line time, but also makes this 'event' looks a bit hasty and hasty.

Among our inherent impressions, VR, AR, MR and other technologies have always been a thunderbolt. AR In these years, apart from grasping the Pokemon, it seems that there is no more decent landing.

But unlike Google Glass, which hastily stepped down the stage of history, manufacturers are very optimistic about the future of the AR, though not as easily as the AI ​​in the 'All in', but also an orderly layout.

In June last year, Apple launched the ARKit platform at WWDC17, letting AR once again get the most attention. The biggest feature of ARKit is that it does not require extra hardware and can take out the mobile phone to enhance the interaction. Put the other features pocketed the eye because it is completely based on software, seamless support for the latest iPhone 8/8 Plus and iPhone X, so Apple officially claimed ARKit is already the world's largest AR platform.

Compared to Apple's ARKit stunning debut, Google's ARCore progress a bit slow, or even become a 'follower', mainly because of Google's weaker control of manufacturers, a variety of models to promote difficult. Last August, ARCore only supported high-end models from Google and Samsung: the Pixel, the Pixel XL, the S8, the S8 + and so on. The release time was later than expected, and only added the Samsung S7 / S8 + / Note8 until yesterday. So far a total of 13 models.

However, Google today announced on its official blog this year that it is introducing more ARCore devices this year, including Samsung, Huawei, LG, Motorola, Asus, Xiaomi, HMD / Nokia, ZTE, Sony and Vivo brands. Shopping Mall, Netease part of the application will also integrate ARCore technology.

According to Google's official introduction, in addition to supporting more devices, ARCore also provides developers with more improvements and support, making AR application development faster and easier.

ARCore 1.0 improves environmental understanding by placing virtual items on any textured surface such as posters, furniture, toy boxes, books, bottles and more.

At the same time, Google has cooperated with some outstanding developers to jointly promote AR application development: Through the actually designed home DIY, users can place more than 100,000 items of furniture and furniture in any room. When shopping on Jingdong, users View products and place them in your own home. Game companies such as NetEase, Wargaming and Game Insight are also developing new games based on ARCore.

In contrast to the more difficult to achieve VR, AR this brisk mode can take the lead.Whether it is Apple or Google, play is to add functionality to existing equipment, without the user to purchase additional equipment, so to promote it Obviously much easier.Users are naturally loved, in the boring smartphone market, nothing more than the new technology to stimulate the user's eye.

Google ARCore is built on the body of the predecessor Project Tango, can be said that the Warriors off the wrist, the subject of the conference is the prestigious Apple ARKit. Now mature technology, everything is only owed the wind, and actively promote the manufacturers Cooperation, Google is ready to catch up with Apple on the mobile AR platform.

With a stereotyped words to sum up, with the support of terminal manufacturers such as millet, ARCore into the fast lane, AR field is about to kick off the second half. And this time, will not be unrelated to domestic users.

Look forward to it. Do not just stare at the blockchain all day, so many interesting new technologies deserve our attention?

2016 GoodChinaBrand | ICP: 12011751 | China Exports