In a short span of three or four years, the rapid popularization of 4K television in our country has reached 60% of the market penetration rate.Data from China Video Industry Association shows that by the end of this year, the penetration rate of 4K TV in China will reach 58%, and it is estimated that 3 years Will reach 71%.
The ultra-high-definition video industry will bring about the upgrading of various links in the industrial chain such as chips, display panels, video production equipment, storage equipment, network transmission equipment and terminal 整机 so as to form an important growth point driving the national economy. Qiao Yue Shan, deputy director pointed out that the next 3 to 5 years will be the development of China's ultra-high-definition video industry, a strategic period of opportunity.
4K television is increasingly popular, 8K television will also rise
Driven by the upstream LCD panel, downstream TV makers are pushing for the increasing popularity of 4K television and the sales of large-size 8K TVs.
Liao Wei-lun, head of AUO's optoelectronics products business, pointed out that global penetration of 4K television will increase from 30% in the same period of last year to more than 40% by 2018, and the demand for 4K TV panels will also maintain its strong momentum in 2018. 4K TV The panel will be the standard for 50-inch and larger TV products.
Especially in the 60-inch and above size segment, the proportion of ultra-high-definition television is more obvious due to the popularity of ultra-high-definition television and ultra-high definition content increases, the proportion of ultra-high-definition television sales this year is the first time in the 60-inch or larger TV market To 99%. According to IHS Markit, a market research firm, UHD products accounted for 60% of the market for 60-inch or larger TV panels in 2015, up 85% in 2016 and up to 96% in 2017. This year, UHD The share of the product is expected to jumped to 99%, while UHD will replace Full HD with an overwhelming share.
Qunzhi Consulting data shows that in addition to the large-size market, 4K will continue to grow in the medium size market, and it is estimated that the penetration rate of 4K TV market in the world will reach 41% in 2018, an increase of 6% over 2017. Among them, the 4K TV penetration rate in the Chinese market Will be close to 60%.
The reason why the sales of ultra-high definition TVs are able to continue to grow is that the price of UHD panels is falling on the one hand and the TV manufacturers are increasing the sales of large-sized and high-resolution products in order to increase profit margins. For example, when Samsung Electronics and LG Electronics launched the 65-inch ultra-high definition TV at a price of about 9 million won in 2013, the price of the same product has now dropped to 2 million won. For several years, the TV manufacturers are under greater pressure from profitability due to price increases in the supply chain. They are improving their profitability by reducing the share of small and medium size low resolution panels and increasing sales of large size and high resolution products.
Following 4K, 8K TVs will also emerge. Liao Wei-lun pointed out that the penetration of 8K TVs 65 inches and above will begin to grow in 2018 and reach 10% by 2020, and panel makers will begin mass production of 8K TVs Panel to cope with this emerging trend.It is estimated that from the beginning of this year, 8K ultra-high definition television will gradually replace 4K ultra-high definition television as the mainstream of 60-inch or larger TV market.IHS Markit predicts that 60-inch or larger size 8K television The ratio will increase from 1% in 2017 to 9% in 2020.
Unbalanced industrial chain development, as soon as possible the top plan
Industry in order to be successful in a rapidly changing environment, we must establish a very strong industrial chain.High-definition video industry chain, including filming, production, content operations, coding and transmission, display, etc. Qiao Yue Shan pointed out that the video technology is going from high definition To the evolution of ultra-high definition, ultra-high definition video industry chain, the development of ultra-high definition video industry will bring chips, display panels, video production equipment, storage equipment, network transmission equipment, terminal 整机 all aspects of the upgrading of the industrial chain products. 4K / 8K industry chain, if not fully developed, will limit the progress of the industry.Nowadays, the domestic panel makers to produce 4K / 8K LCD panel to support the downstream TV manufacturers sales.But the 4K / 8K video industry The development needs not only the support of the terminal, but also the assurance of content, transmission, codec, channel, etc. Otherwise, the 4K / 8K video industry can easily become a towering ghetto and it is hard to come to an end. Although 4K television has been gradually popularized in the past three to four years, 4K Video industry is not perfect ecological environment, resulting in 4K TV become the living room furnishings, users do not enjoy the 4K TV band High quality visual experience.
In terms of network transmission, at present, the three major domestic carriers, ZTE Huawei and other equipment manufacturers as well as chip and terminal manufacturers are actively promoting the development of 5G technology.China has planned to formally commercialize 5G in 2020, and in 2019 it is expected to start the network construction and Pre-commercial, but in order to ensure the transmission behind, but also need a higher compression efficiency compression technology. For example, H.265 compression technology released in 2013 compression efficiency more than doubled H.264, which can further ultra-high definition Transmission bandwidth of the content.The development of H.265 technology is mainly concentrated in 4K, suitable for 4K display technology.
In terms of content, statistics show that true 4K content that can be used for operations on the domestic market has accumulated around 2000 hours, while running a real 4K zone or channel requires a minimum of 3000 hours of content and more than 300 hours of updates per month The current domestic cable networks do not support the 4K digital signal playback, but also no 4K channel broadcast.People worry that, even with a 4K channel or have a certain amount of 4K content, but the current domestic consumer spending habits, this part of Content is hard to buy, if the 4K video business model can not be established, 4K video industry is still unable to fall.
Chinese Academy of Sciences Ouyang Zhongcan pointed out that the development of 8K ultra-high-definition industrial chain imbalance should be introduced as soon as possible top-level planning. 8K ultra-high definition industry will usher in rapid growth after 2018. It involves many industries, a huge market space, has become the world Focus and investment hot spots.China's 8K ultra-high definition industry in the broadcast display and content transmission links already have the world's leading edge, but the contents of the filming and content production links lagging behind, the development of the industrial chain is not balanced, restricting the development of the industry. Deploy 4K / 8K TV broadcasting as soon as possible and make 4K / 8K into a high-end and superior industry in China by launching 4K / 8K industry top-level design, integrating resources and piloting breakthroughs.
Increase support efforts to promote 4K industry floor
At present, the Ministry of Industry and Information Technology and the State Administration of Press, Publication, Radio, Film and Television are actively promoting the development of the ultra-high definition video industry and promoting the 4K industry to land in the qualified provinces and municipalities.
Qiao Yue Shan pointed out that the Electronic Information Division intends to set up China's ultra-high-definition video industry alliance to build an industry service platform for collaborative development, the development of "ultra-high definition video industry development plan of action (2018-2022)." The ultra-high definition video industry consortium will be built by the CCID Research Hospital lead, ultra-high definition video industry standards by the China Electronics Standardization Institute drafting research.
The development of the ultra-high definition video industry will bring about upgrading and upgrading of various links in the industrial chain such as chips, display panels, video production equipment, storage equipment, network transmission equipment and terminal 整机 so as to form an important growth point for boosting the national economy. , Strong industrial base in Guangdong, Beijing will be the first demonstration, the first to achieve related projects landing.Industry Department attaches great importance to the development of ultra-high definition video industry.Industrial Department of Electronic Information Secretary Diao Shijing recently deployed in 2018 when the focus of work to systematically evaluate the ultra-high definition Video industry stimulating effect on the national economy, put forward policy recommendations and submitted to the State Council.
Last year, the State Administration of Press, Publication, Radio, Film and Television and the Guangdong Provincial People's Government signed in Beijing the "Memorandum of Cooperation for Promoting the Application and Industrial Development of 4K Ultra High Definition Television in Guangdong Province." According to the memorandum, both parties Driven by technological innovations, the Company will focus on the integration of 4K ultra-high definition television applications and media in order to promote the prosperity and development of radio, film and television. Together, Guangdong will become a national centering on the promotion of 4K ultra-high definition television applications and industrial development. Radio and television industry experimental field and demonstration area for the national development of ultra-high definition TV industry and radio and television industry to upgrade the accumulation of experience and explore the path January 12, the State Administration of Press, Publication, Administration of Radio, Film and Television published on the regulation and promotion of 4K Ultra High-definition TV Development Notice ", regulating the development of 4K industry.State Administration of Press and Publication SARFT party members, deputy director Tian Jin said last year, to encourage CCTV and qualified provincial television stations to explore the establishment of 4K Ultra High Definition Television (UHDTV) program broadcast System. It is planned to build HD and ultra-HD hybrid by 2018 Broadcast system; by 2020, to achieve ultra-high-definition test channel broadcast.
Conditional development of 4K industry provinces and municipalities are increasing their support efforts to get through the 4K industry chain links.In December 23 last year, the Guangdong Provincial Government Information Office issued a "new digital home to promote 4K television network applications and industrial development Several Support Policies (2017-2020). "The supportive policy is to provide 10 supportive policies on promoting 4K TV networks into families, promoting industrial innovation and upgrading, encouraging 4K content creation and platform construction, and optimizing the development environment. To promote 4K ultra-high-definition industry special support policy.Guangzhou "Guangzhou on the new digital home to promote the application of 4K television network and industrial development pilot program," said that by the end of 2019, the formation of more than 16 4K application demonstration community, 4K users strive to add one million.