In recent years, the paint industry by the property market, price, labor costs and other factors, the development of the industry into a relatively depressed situation. 2017 paint market with ups and downs to describe no exaggeration, some companies bear Can not stop the pressure out of the paint 'stage', the saying goes 'Survival of the fittest', leaving behind are also quite good companies 2018 Paint companies go from here? The industry believes that product innovation and channel development is still the main paint business direction.
Paint companies need to open the market to win the quality
Paint 'big stage' in 2017, whether it is 'bloody' or 'brilliant', have become the past tense. So 2018 paint companies how to deploy it? In any case, naturally, the technological innovation In the first place.Due to the paint industry development, product technology has always been a huge obstacle, although the paint industry in the home building materials industry can be regarded as a more mature industry, but in the domestic development of more than 20 years, the paint industry is not in The international market to form a strong competitive edge.
Coatings enterprises to promote technological innovation is to promote business development and industry a big boost, and China's coatings industry most of the technological innovation are still stuck in the 'initial stage', whether it is the core of the coating technology or technical personnel management methods need to International coatings giants who learn more, so paint companies need to establish the right technology innovation strategy.
Broaden the channels open into the market as a business key
According to insiders, 2018 will be the key year for the industry consolidation, and the collapse or tide between small and medium-sized enterprises will intensify and the funds and brands will face even greater challenges.In addition, there will also be changes in the channels, The advantages of traditional channels Starting from 2018 or will appear decline, coupled with the rapid development of Internet marketing, e-commerce channels may be over, may be beyond the traditional channels, the first year in the forefront of the platform.
Noncommittal, paint companies in 2018 will usher in a white-hot competition period, the paint industry will gradually show a new watershed: the stronger stronger, the weaker the weaker In this case, paint companies only take into account both the product and Channels, both in order to occupy a favorable position in the fierce market competition.