As the competition in the market continues to intensify, the chemical companies in which they are leveraging the transformation trend of other industries focus on the innovation of business and business models, and the chemical giants represented by Dow Chemical are laying a digital transformation.
Recently, Dow Chemical Asia Pacific Digital Commercial Center was officially launched, thus bringing the digital transformation of Dow to a new level. The Asia Pacific Digital Commerce Center is located in the Dow Center in Shanghai and is Dow's business capability demonstration center in the Asia Pacific region.
The Dow Chemical Initiative to Reduce Distance from Customers with Digital Commerce Center One Stop Shop for Product Development, Manufacturing, and Sales This is not the first attempt by Dow to digitize. Two years ago, Dow Inaugurated the first digital business center in Chicago, USA The Asia Pacific Digital Business Center is the second digitized business center worldwide for Dow Chemical.
After two years of exploration, Dow Chemical apparently has a wealth of experience in the digital transformation.On the day of the launching ceremony, Dow Chemical demonstrated to the media, Dow products in the sale of the use of digital results.On-site staff picked up the iPad into the Tao 'S App, a key to reach the main venue for the PyeongChang Winter Olympics, click on the different buttons, you can clearly know the venue layout using what products provided by Dow, and attached the product profile.
Compared to traditional sales, Dow digital and Internet integration, the use of virtual reality way to make product data more transparent, more three-dimensional image of the product, while allowing customers to learn more about Dow products and solutions. Dow Chemical is one of the few manufacturing companies in the world to take the lead in bringing this application to the company's business.
Based on the significant improvement brought by the digitalized business center to the company's efficiency, Liu Zhifang, director of digital business center of Dow Asia Pacific, said Dow plans to establish a new digital commercial center in Latin America, the Middle East and Europe before the end of the year to help upgrade the traditional industry .