| Beijing February 23 New Year's Eve at 9 am, NBA New Year Bulls VS 76 fiery start, the Chicago Bulls play at home to meet the Philadelphia 76ers challenge, both players hit you to me, for the audience Dedicated to a wonderful game. At the competition, we saw different 'Chinese elements'. During the halftime, there appeared the 'dragon dance' performance of Chinese traditional folk on the pitch. It seems that nowadays the Spring Festival is more and more popular in the NBA. I am proud of China's strength.  In addition, Bulls Appliances also appeared in Chicago as part of the Chicago Bulls partner in many places, the basket, banners and the center of the pitch above the display are many times the bull electrical figure, the two 'Bulls' fit in the The other side of the ocean sends New Year's greetings to all Chinese in the world. A crowd of NBA media KOL, including well-known commentator Ke Fan and journalists and friends also microblogging drying out the gift of the bull electrical appliances. Talking about the Chicago Bulls and Bulls appliances really have a subtle fate, 2018 is the 23rd anniversary of the establishment of the Bulls Appliances, and '23 'this figure is the Bulls legend Jordan's jersey number, as the Bulls and even the NBA's greatest Player, led by Michael Jordan Bulls in the 90's NBA all-powerful, brought brilliant three consecutive championships, the Chicago Bulls inspire countless hard-working people. This includes the Bulls electrical founder Ruan Liping, Jordan and the Bulls perseverance, the spirit of always striving for the first spirit and the spirit of the Bull electrical enterprise has a higher degree of fit. Bull electrical in the 23 years of development process , Its outlet and wall switch products occupy the industry's market share in the first place, while the Bull LED and digital products are also in rapid development. In recent years, thanks to its globalization strategy, Bulls Appliances has also gained some international influence. There are about 1 billion NBA audiences in the world, and 175 million Chicago Bulls fans, so many viewers around the world can watch Bulls sponsored by the New Year's Day, Bulls Electric is to further expand the international market to make a bold marketing attempt. Followed by the implementation of the brand rejuvenation strategy, try more cross-border marketing, in addition to sports marketing, in the young user groups also have great entertainment marketing efforts, such as sponsoring a number of popular variety shows, such as "lifestyle remodeling home" , "The law of challenge" and so on, and shortly before the Bulls Appliance also with the movie "Bull Adventures," launched a wide range of cooperation, we can see that the Bulls electrical marketing through younger, to change the traditional electrician cold The impression of curing, enhance the brand sense of trust and consumer ownership, and in the eyes of young consumers to establish a sunny, healthy brand image. In addition, the digitalization of the bull products is also the future direction of development. After the introduction of the bull products such as Rubik's cube, auto-overcharge protection and data cables seen at the NBA site, the two bulls' cooperation Can be said that China's growing power ah. |
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