In 2017, the market of air purifiers was 'going high and opening low', the haze prevailed at the beginning of the year, and the explosions products once were in short supply. However, with the efforts made by the government at the environmental control and control levels, various policies have been implemented and the air in areas such as Beijing, Tianjin and Hebei The quality has been greatly improved, the number of haze days has dropped sharply, and the overall growth rate of the air purifier market has slowed down in 2017. Yesterday, the "Home Appliances Online Purchasing Analysis of 2017" jointly released by CCID Research Institute of China Ministry of Industry and Information Technology and China Electronics Newspaper Co., The report shows that online retail sales of air purifiers increased by 12% YoY in FY17 to 3.74 million units in 2017, with retail sales of Rmb7bn, up 18% YoY, but in previous years, higher-priced online products with higher profit margins in 2017 After making a price sacrifice, did not make a significant increase in product sales.
In 2017, consumers choose air purifiers more rational.Some brands for raw materials and other upstream industrial chain's strong control, making product manufacturing costs further lower, homeopathic introduced a number of explosions products. Internet manufacturers strong intervention also Successfully spoiled the original price of air purifier industry system, the industry average profit further down.
From the online product price range point of view, 1000 yuan -1999 yuan, 2000 yuan -3499 yuan as the main price segment, accounting for nearly 7 percent of retail sales in the price range of 0-999 yuan retail sales rose nearly 30% year on year, Retail sales accounted for 10.28% of the whole year; retail sales of 3500 yuan -4999 yuan segment accounted for 10.81%, an increase of 12.1% year-on-year, 5,000 yuan -6999 yuan price segment retail sales accounted for 6.98% year on year decline For the 25.2%, 7000 yuan and above the price segment retail sales accounted for the lowest, only 4.7% year-on-year drop of 0.3%. 2000 yuan -3499 yuan price segment of the most popular products, we can see that consumers tend to purchase Cost-effective purification of highly efficient products, rather than blindly pursue the high-end, 1,000 yuan -1999 yuan products show great market potential, the price range will be the focus of major manufacturers force.
The report believes that the air purifier market is still unable to get off the weather by the status quo, the weather is turning off the market attention dropped, product sales decreased significantly in the future with the gas to replace the coal, Related policies to promote the implementation of 'hazy days' or less, the air purifier industry urgently need to develop new growth points to improve the status quo of the industry.
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